ILIA 5-minute face with Founder Sasha Plavsic - Credo
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ILIA 5-minute face with Founder Sasha Plavsic

ILIA 5-minute face with Founder Sasha Plavsic

Give Ilia founder, Sasha Plavsic 5 minutes and she’ll change your morning, your night, your face and right now, your next zoom call. With her know-how and your gorgeous face, you got this. And you seriously don’t need 6 minutes. Plus, she’s got a love affair and passion for lipstick.

*Watch the full video tutorial at the bottom of this Blog.


“Lipstick is something nearly every woman can use to transform her look instantly."

We’re all ears…and now, lips.

1. Prime Time

True Skin Radiant Priming Serum
More than a primer! Ingredients like hibiscus extract and aloe vera in this clean priming serum leave skin with a radiant glow and prepped for effortless makeup application that lasts.

Sasha’s tip: Shake it, pour half a dropper in your hand, tap into the skin and let it dry down. Feel the cooling effect!

2. Dew You

Super Serum Skin Tint SPF 40
Fuses skincare, makeup and sun protection. This weightless tinted serum has SPF 40 for strong sun protection and is formulated with power ingredients like hyaluronic acid, squalane, and niacinamide. It helps to even out skin tone, improve the appearance of fine lines, and leaves you with a naturally dewy finish.

3. Go Flawless

True Skin Serum Concealer
A lightweight and silky concealer that delivers medium coverage with a serum-like texture that blends seamlessly into the skin.

4. Color on-the-go

Multi Stick in At Last (Dusty Rose)
A multi-use creamy makeup stick that is buildable and blendable. Glides onto cheeks and lips for a soft wash of color that's easy to wear, with moisturizing properties of vitamin E and shea butter.

Sasha’s tip: apply directly on the apple of your cheeks or with a brush. Don’t hesitate to go bold, blend with your fingers and brush and let it settle down for a while.

5. Wing It

Clean Line Liquid Liner
A super fine felt-tip eyeliner that gives you control, glides on easily and lasts all day. This clean liquid eyeliner’s flexibility lets you choose your look: a barely-there line over your lashes or a bold, dramatic wing. 

6. Bat Those Lashes

Limitless Lash Mascara (Bestseller)
Award-winning, buildable, flake-free natural mascara that curls, lengthens and adds just the right amount of volume for healthy-looking lashes.

Sasha’s tip: Always start by curling your lashes (you can use Plume Science Curl & Lift Lash Curler or Jenny Patinkin Lazy Perfection Rose Gold Eyelash Curler)! Then use the short side of the wand to build volume, and the long side to comb and lengthen.

Finish with a swipe of At Last Multi-Stick on your lips and voila! You’re ready to take on the day.

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