The Summit kicked off with a day dedicated to our brands and founders. A total of 80 Credo brands gathered to reconnect, learn more about our mission to go beyond safe ingredients with The Credo Clean Standard™, and engage in an open conversation about the future of the industry. It also served to bring together leaders as a community—because who else could appreciate their unique challenges and milestones?
Day two was a full day of fun and learning, and the reason why clean beauty fans lined up around the block. Inside, over 40 brands curated booths with special interactive services, educational moments, games, and rituals. At Tata Harper, guests leaned back to receive relaxing facials (including an eye massage!) featuring the brand’s lineup of farm-to-skin formulas. Mara set up a carnival-style game of chance to win its products by landing a ball inside one of the many narrow glass orbs filled with the desired prize. Outside with Tower 28, the summer fun–themed area included rounds of corn hole to be played in between spoonfuls of the brand’s orange and yellow–swirled citrus sorbet. It was truly a beauty lover’s dream experience with the opportunity to make a custom blush with MOB Beauty, learn gua sha techniques with Wilding’s founders, and see the glowing effect first hand with Ursa Major’s yet-to-be-released new brightening serum. Check out this fun reel that gives you a tour of the experience! The event packed so much action that Credo created a scavenger hunt with grand prizes awaiting those who found every special feature on the list. It was experiences like this that inspired Amanda Evans to secure her spot at the event.
“Why hadn't anybody formulated a [fine] fragrance that disclosed its ingredients and that smelled amazing?...I don't wanna do another fragrance that I wouldn't want to wear…I set a very high level for the perfumers and I was very honest with them—I said, 'Listen if we can't do this then I'm not doing it,' but we did and we ended up formulating five," she shared with the packed room. We’re so thankful she did!
At the end of the day, all guests were able to take home a goodie bag brimming with clean beauty they’ll love for months to come.
If you’re feeling major FOMO right now, don’t worry—The Clean Beauty Summit is a recurring event (circumstances permitting!) so be sure to be on the lookout for more details on the next edition. See you there!