Founder Faves: Indie Lee
Posted on May 13 2015
We have searched near and far to curate an unparalleled lineup of artisan brands. Behind each and every one of these brands, is a passionate creator and innovator. In this series, our brand founders offer a glimpse into their beauty cabinets.
Indie Lee survived a life-threatening brain tumor that pointed to environmental toxins as the culprit. With a new lease on life she created her namesake line of natural, eco-friendly beauty products for the face and body.
We asked Indie what beauty products she uses. Here are some of her favorites:
Makeup Essentials: “ILIA Lipsticks are always a go-to for me. They are are so moisturizing and have wonderful pigmentation. I’ve been known to pick up two of the same shade so that I can have one on my vanity and another in my purse. Right now I’m obsessed with Viola (it’s the perfect shade to brighten up for the season). Another one of my favorite lines is W3LL People. Their founder, Shirley Pinkson (another one of my faves) has perfected top-notch formulations so that you don’t have to compromise your health for fantastic makeup. I wear the Narcissist Foundation & Concealer Stick and Bio-Extreme Expressionist Mascara on a regular basis.”
Suncare: “This is a hot topic and the best product to choose is a question I’m constantly being asked. I personally stay out of the sun as much as possible. But when I do need to cover up, I’ve been a huge fan of Coola’s products, especially the Mineral Face SPF 30 Matte Cucumber.”
Hair: “I only use shampoo twice a week and am very picky about the products that I use! One of the brands and products I love is Intelligent Nutrients PureLuxe Shampoo. I’ve been a huge fan of Horst Rechelbacher for many years, starting back from when he created Aveda. I had the pleasure of speaking with him on all things natural on a number of occasions. He is a true pioneer in the non-toxic beauty space.”
Facial Skincare: “In the shower, I always have my Coconut Citrus Body Scrub handy. It exfoliates and hydrates and leaves behind the the perfect citrus scent. I can’t live without it. Another skincare favorite of mine is the my CoQ-10 Toner. It closes pores, pH balances, and refreshes skin for a youthful, radiant glow. It’s great after cleansing or as a facial mist on a hot, summery day.”
Body Skincare: “Meow Meow Tweet also makes a great natural Deodorant Cream.”