ILIA Beauty

Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.

Today, ILIA challenges the conventions of clean beauty to create safe, potent formulas that protect and revive your skin. It all comes back to vivid washes of color, active levels of skincare ingredients, and a fuss-free approach to makeup that always puts your skin first.

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why ILIA Beauty
Reasons to know ILIA Beauty
Since it’s start in 2011, ILIA has continually been working to utilize conscious and carefully-selected ingredients with no compromises on safety.

ILIA has also been pushing the industry forward through their commitment to more sustainable packaging—using recycled aluminum, glass components and responsibly sourced paper.
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The Credo Clean Standard™

Every brand we carry shares a commitment to our industry leading standards for safety and sustainability.

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Product

Transparency and innovation in ingredients and product safety.

Packaging

Innovations in packaging design, materials, and end-of-life management.

People

Just treatment of all people and commitment to the community.

Planet

Humane treatment of animals and sustainability in sourcing and manufacturing.

meet the founder

Sasha Plavsic of ILIA

Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.

1% for the planet

Cultivating a better future.

ILIA is committing 1% of Super Serum Skin Tint SPF 40 sales to environmental causes—starting with reforestation. Their goal is to plant 1 million trees by the end of 2023 in partnership with One Tree Planted.

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