{"title":"Minori","description":"\u003cp\u003eMinori takes its name from \"Minimalist Origins,\" a philosophy that shows up in every product decision founder Anastasia Bezrukova makes. The restraint is intentional: fewer, better options, developed by design rather than by trend, born out of a rejection of the beauty industry's relentless overconsumption and the all-or-nothing pressure to become a beauty expert.\u003c\/p\u003e\n\u003cp\u003eMinori was built as the alternative: makeup for people who don't wear makeup, offering intuitive, multi-purpose essentials in a tightly curated range of universally flattering shades.\u003c\/p\u003e\n\u003cp\u003eThe mission has stayed the same since day one, to make the beauty routine feel welcoming and uncomplicated, especially for those who never felt it was built for them.\u003c\/p\u003e","products":[{"product_id":"daily-mineral-face-sunscreen-spf-30","title":"Daily Mineral Face Sunscreen SPF 30","description":"\u003cp\u003eThis 100% mineral sunscreen effortlessly blends into skin, drying down to a soft, mattified finish that blurs the look of pores. Formulated with non-nano zinc oxide, it offers broad-spectrum UVA and UVB protection. Instead of a traditional white base, it comes in a sheer banana tint that neutralizes and color-corrects the white of the zinc, minimizing white cast across all skin tones.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u003c\/p\u003e\n\u003cp\u003eIts smooth, mattifying finish doubles as a makeup primer, controlling shine throughout the day whether worn alone or layered under makeup.\u003cmeta charset=\"utf-8\"\u003e\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u003c\/p\u003e\n\u003cp\u003eAloe vera, chamomile, vitamin E, and pomegranate extract add lightweight hydration and antioxidant support. It is unscented, formulated with non-comedogenic ingredients, vegan, cruelty-free, and made in the USA.\u003cbr\u003e\u003c\/p\u003e","brand":"Minori","offers":[{"title":"Banana Tint (Invisible \u0026 Universal Anti-Whitecast Tint)","offer_id":43734618505329,"sku":"210000017892","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/6147\/files\/Minori_DailyMineralFaceSunscreenSPF30_01.png?v=1785464097"},{"product_id":"mother-of-lashes-mascara","title":"Mother of Lashes Mascara","description":"\u003cp\u003eMinori was built around a simple idea: to be the makeup brand for people who don't wear makeup. That philosophy is right in the name Mother of Lashes, honoring and enhancing your natural lashes rather than weighing them down. Instead of chasing a dramatic, false-lash look, the formula is designed to make natural lashes appear longer, thicker, and stronger while still looking like your own.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA precision-molded brush grips each lash from root to tip, combing through without picking up excess product, so definition stays soft and clump-free rather than heavy or dramatic. The buildable formula delivers soft, natural-looking volume and separation, wearing comfortably all day and removing easily at night. A conditioning blend of peptides, oils, and butters supports lash health with continued wear.\u003cbr\u003e\u003c\/p\u003e","brand":"Minori","offers":[{"title":"Black","offer_id":43734618538097,"sku":"210000017893","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Brown","offer_id":43734618570865,"sku":"210000017894","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/6147\/files\/Minori_MotherofLashesMascara_01_Black.png?v=1785470464"},{"product_id":"squalane-hyaluronic-lip-serum","title":"Squalane + Hyaluronic Lip Serum","description":"\u003cp\u003eA deeply hydrating, non-sticky lip treatment that pairs active levels of hyaluronic acid and squalane with mango seed butter, shea butter, and evening primrose oil.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u003c\/p\u003e\n\u003cp\u003eDesigned for daily wear over color or on bare lips, it doubles as an overnight treatment for softer, more supple lips by morning. Applies like an oil and wears without tack, offering the comfort of a balm with the shine of a gloss.\u003cmeta charset=\"utf-8\"\u003e\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u003c\/p\u003e\n\u003cp\u003e100% Fragrance-free\u003c\/p\u003e","brand":"Minori","offers":[{"title":"Dream (Clear Pink)","offer_id":43734618603633,"sku":"210000017895","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/6147\/files\/Minori_Squalane_HyaluronicLipSerum_01.png?v=1785470466"},{"product_id":"sheer-hydrating-lip-gloss","title":"Sheer Hydrating Lip Gloss","description":"\u003cp\u003eMinori was built around a simple idea: to be the makeup brand for people who don't wear makeup. Having tested more than four thousand beauty products prior to launching Minori, its founder set out to simplify an overwhelming category. The result is three universal shades, Cozy, Blossom, and Juneberry, designed to work across every skin tone and, most importantly, to look natural.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u003c\/p\u003e\n\u003cp\u003eThe formula is purposefully sheer, delivering a gentle wash of color for an effortless, natural look. It feels like a lightweight lip oil and is never sticky.\u003cmeta charset=\"utf-8\"\u003e\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u003c\/p\u003e\n\u003cp\u003eFine shimmer is woven into the formula to catch light without looking heavy or metallic once applied, adding the appearance of fullness rather than opacity.\u003c\/p\u003e","brand":"Minori","offers":[{"title":"Juneberry (Cool Berry)","offer_id":43734618636401,"sku":"210000017896","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Cozy (Warm Nude)","offer_id":43734618669169,"sku":"210000017897","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Blossom (Petal Pink)","offer_id":43734618701937,"sku":"210000017898","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/6147\/files\/Minori_SheerHydratingLipGloss_01_Blossom.png?v=1785799955"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/6147\/collections\/Brand_Hero_Image_Minori_2452e9b0-f4f1-4249-a5b4-29ac36ec0198.jpg?v=1785800171","url":"https:\/\/credobeauty.com\/collections\/minori-inc.oembed","provider":"Credo","version":"1.0","type":"link"}