S.W. Basics creates products from scratch using only whole, high-potency ingredients. At S.W. Basics, less isn’t just more; less is everything. Products are made with only absolutely essential ingredients and not a bunch of extra stuff. Using fewer ingredients means more potent skincare. This also means you are getting a product watered down with cheap synthetics or exotic fillers. That’s why everything in the S.W. Basics product line only has 5 ingredients or less. And they still make you look amazing and smell pretty.