Our Standard - Credo

As a brand dedicated to completely natural, sustainable, and holistic beauty, we never carry products that have any known harmful ingredients or animal byproducts. Sure, this seems like an obvious statement to make but there is no other national beauty retailer, department store or even drugstore that cares enough to have this standard.

The Credo community celebrates and respects all life—animal, plant, and human. We do carry some products that use only components of plants and not whole plant ingredients. (But science and technology is able to isolate those components for even better sustainability and performance!)

That’s one of the things we love most about the natural beauty world—it’s always evolving. It seems like every day, there are new discoveries about the safety and the benefits of Mother Nature’s ingredients. To stay on top of these innovations, we collaborate with the New York Institute of Aromatherapy. Our constant learning influences how we select products, educate about ingredients, and advocate for a healthy, holistic world.

We hope that our search for the truth and our expertise give you piece of mind—and beautiful results.

Have any questions or comments about our standards and values? We’d love to hear from you. Email us at arealperson@credobeauty.com

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