
Honua Hawaiian Skincare Aloha Youth Serum
Honua Hawaiian Skincare Aloha Youth Serum
Aloha Youth Serum
This Product Is: a daily nutrient filled facial serum
Good For: all skin types including dry, mature, sensitive, blemish-prone, combination and normal
Why We Love It: Honua Hawaiian Skincare Aloha Youth Serum is made with a blend of Hawaiian botanicals and bakuchiol, a plant-derived alternative to retinol, to give you a youthful glow. This facial serum works to hydrate, smooth, and brighten skin, as well as boost the skin's immunity. Formulated with turmeric to help reduce the appearance of inflammation, noni to provide vitamin C and kukui and kamani oils to nourish the skin, this serum penetrates skin to nourish deeply. With a subtle ylang ylang scent, this serum has a creamy, non-oily texture that will leave skin looking fresh and dewy.
Dispense a pearl-sized amount onto clean skin and massage gently all over face and décolleté. Follow with 'Ōlena Beauty Oil. During the daytime, we recommend our Malu Protecting Day Cream to achieve balanced moisture and sun protection.
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Click an ingredient for more info
water/aqua, cocos nucifera (coconut water) liquid endosperm, aloe barbadensis leaf juice, helianthus annuus (sunflower) seed oil, calophyllum tacamahaca (kamani) seed oil, rosa damascena flower water, aleurites moluccanus (kukui nut) seed oil, glycerin, lecithin (sunflower-derived), glyceryl stearate, curcuma longa (turmeric) root oil, psoralea corylifolia (bakuchiol) seed oil, morinda citrifolia (noni) fruit extract, hibiscus sabdariffa flower extract, humulus lupulus (hops) extract, theobroma cacao (cocoa) extract, simmondsia chinensis (jojoba) seed oil, symphytum officinale (comfrey) rhizome/root extract, equisetum arvense (horsetail) leaf extract, macadamia ternifolia seed oil (macadamia nut oil), cananga odorata (ylang ylang) flower oil, rosmarinus officinalis (rosemary) leaf extract, cetearyl glucoside (plant-derived), tocopherol, sodium benzoate, potassium sorbate, xanthan gum, citric acid
Radical Fragrance Transparency. This means the fragrance ingredients are fully disclosed to you (not hidden behind the word "fragrance", which is the norm). All ingredients are included in the section above.
This fragrance is comprised of (Click on a fragrance category for more info):
Essential Oils
Essential OilsAuthentic essential oils are physically extracted by steam or expression (cold pressing) of the skin of the fruit. Essential oils have not been chemically altered (via reaction, solvent extraction) from their natural state. |
Certified Organic Fragrance
Certified Organic FragranceA blend of essential oils (see above) derived from plants that are grown in accordance with the USDA National Organic Program. |
Natural Fragrance
Natural FragranceNatural fragrances are mixtures of aromatic raw materials. As opposed to a whole essential oil found in a plant, these chemicals are physically isolated from natural compounds, then blended together to create a scent. If only natural isolates are used, companies can declare the scent “natural.” |
Naturally-Derived Fragrance
Naturally-Derived FragranceFragrance ingredients that have been extracted using solvents (alcohol, petrochemicals, vegetable oils), or extracted by fermentation, or ingredients which may have a natural component but have been significantly processed. |
Synthetic Fragrance
Unfragranced/UnscentedIngredients which are new molecules, made in a laboratory. The majority of synthetic constituent ingredients are from petroleum byproducts. Synthetic “nature-identical” ingredients fall into this category as well. Credo allows synthetic fragrances as long as there are no Dirty List components. |
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Essential Oils
Authentic essential oils are physically extracted by steam or expression (cold pressing) of the skin of the fruit. Essential oils have not been chemically altered (via reaction, solvent extraction) from their natural state.
Certified Organic Fragrance
A blend of essential oils (see above) derived from plants that are grown in accordance with the USDA National Organic Program.
Natural Fragrance
Natural fragrances are mixtures of aromatic raw materials. As opposed to a whole essential oil found in a plant, these chemicals are physically isolated from natural compounds, then blended together to create a scent. If only natural isolates are used, companies can declare the scent “natural.”
Naturally-Derived Fragrance
Fragrance ingredients that have been extracted using solvents (alcohol, petrochemicals, vegetable oils), or extracted by fermentation, or ingredients which may have a natural component but have been significantly processed.
Unfragranced/Unscented
Ingredients which are new molecules, made in a laboratory. The majority of synthetic constituent ingredients are from petroleum byproducts. Synthetic “nature-identical” ingredients fall into this category as well. Credo allows synthetic fragrances as long as there are no Dirty List components.
What's Behind "Fragrance"?
US law does not require that companies be transparent about the ingredients in fragrance/parfum. Credo believes in your right-to-know. We require all brands to categorize the fragrance in each product (see chart above), and encourage brands to fully disclose all scent ingredients.

All products are cruelty-free and formulated without ingredients on The Dirty List™️. At Credo, "clean" goes even deeper. Learn more.

For centuries, native Hawaiians have practiced the art of la’au lapa’au, a holistic approach to healing and wellness that uses native plants and minerals. Honua harnesses the power of the same healing botanicals in every product. Longtime esthetician and Hawaiian healing devotee, Kapua Browning developed Honua, drawing on the power of Hawaiian ingredients. Honua’s innovative products combine traditional Hawaiian healing botanicals and methodologies, with modern skincare technology. Honua believes that some of the magic also lies in the soil where these plants are grown, so many ingredients are sourced from Hawai‘i farms.
Honua is committed to reforestation and ocean plastic awareness, and works closely with local Hawaiian farms to support and protect their agriculture. Honua uses sustainable packaging that can be composted or recycled and every purchase support non-profits that replenish native plants and preserve and clean up our beaches, lands and coral reefs.
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