PHLUR Hanami Eau de Parfum
PHLUR Hanami Eau de Parfum
PHLUR Hanami Eau de Parfum
PHLUR Hanami Eau de Parfum
This Product Is: a subtle, aquatic floral for all genders
Why We Love It: PHLUR Hanami Eau de Parfum is a minimalist scent, featuring aquatic and floral tones, subtle and warm. All PHLUR eau de parfums are free of BHT, phenoxyethanol, parabens, phthalates, and polycylic and alicyclic musks. Each component of the packaging - from bottle to box - has been thoughtfully considered to maximize recycled materials, utilize only low-impact coatings and paints, integrate innovative rapidly renewable materials, and ensure eventual recyclability or reuse.
Notes Profile:
Top: Fig, Bergamot
Mid: Hazelnut, White Florals
Bottom: Sandalwood, Vetiver, Musk
Breathe in. Spritz. Breathe out. Spritz. There, you’re done. (And FYI: Typically you’d apply to pulse points like your wrists or neck. But why stop there?)
Click an ingredient for more info
water, denatured ethyl alcohol, fragrance*
*including 1% or more of the following: 1-ethoxy-4-(1-ethoxyvinyl)-3,3,5,5-tetramethylcyclohexene / 3,3,5,5- tetramethyl-4-ethoxyvinylcyclohexanone, 3a,6,6,9a-tetramethyldodecahydronaphtho[2,1-b]furan, 8-cyclohexadecen-1-one, acetyl cedrene, bergamot oil, cedrol methyl ether, citrus aurantium dulcis (orange) peel oil, dipropylene glycol, e-oxacyclohexadec-12-en-2-one, ethyl linalool, ethylene brassylate, hexamethylindanopyran, hydroxycitronellal, linalyl acetate, methyl ionones, methyldihydrojasmonate, phenoxyethyl isobutyrate, tetramethyl acetyloctahydronaphthalenes, triethyl citrate, vetiveria zizanoides root oil
Radical Fragrance Transparency. This means the fragrance ingredients are fully disclosed to you (not hidden behind the word "fragrance", which is the norm). Here’s what’s in it.
This fragrance is comprised of (Click on a fragrance category for more info):
Essential Oils Essential OilsAuthentic essential oils are physically extracted by steam or expression (cold pressing) of the skin of the fruit. Essential oils have not been chemically altered (via reaction, solvent extraction) from their natural state. | Certified Organic Fragrance Certified Organic FragranceA blend of essential oils (see above) derived from plants that are grown in accordance with the USDA National Organic Program. | Natural Fragrance Natural FragranceNatural fragrances are mixtures of aromatic raw materials. As opposed to a whole essential oil found in a plant, these chemicals are physically isolated from natural compounds, then blended together to create a scent. If only natural isolates are used, companies can declare the scent “natural.” | Naturally-Derived Fragrance Naturally-Derived FragranceFragrance ingredients that have been extracted using solvents (alcohol, petrochemicals, vegetable oils), or extracted by fermentation, or ingredients which may have a natural component but have been significantly processed. | Synthetic Fragrance Unfragranced/UnscentedIngredients which are new molecules, made in a laboratory. The majority of synthetic constituent ingredients are from petroleum byproducts. Synthetic “nature-identical” ingredients fall into this category as well. Credo allows synthetic fragrances as long as there are no Dirty List components. |
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Essential Oils
Authentic essential oils are physically extracted by steam or expression (cold pressing) of the skin of the fruit. Essential oils have not been chemically altered (via reaction, solvent extraction) from their natural state.
Certified Organic Fragrance
A blend of essential oils (see above) derived from plants that are grown in accordance with the USDA National Organic Program.
Natural Fragrance
Natural fragrances are mixtures of aromatic raw materials. As opposed to a whole essential oil found in a plant, these chemicals are physically isolated from natural compounds, then blended together to create a scent. If only natural isolates are used, companies can declare the scent “natural.”
Naturally-Derived Fragrance
Fragrance ingredients that have been extracted using solvents (alcohol, petrochemicals, vegetable oils), or extracted by fermentation, or ingredients which may have a natural component but have been significantly processed.
Unfragranced/Unscented
Ingredients which are new molecules, made in a laboratory. The majority of synthetic constituent ingredients are from petroleum byproducts. Synthetic “nature-identical” ingredients fall into this category as well. Credo allows synthetic fragrances as long as there are no Dirty List components.
What's Behind "Fragrance"?
US law does not require that companies be transparent about the ingredients in fragrance/parfum. Credo believes in your right-to-know. We require all brands to categorize the fragrance in each product (see chart above), and encourage brands to fully disclose all scent ingredients.
All products are cruelty-free and formulated without ingredients on The Dirty List™️. At Credo, "clean" goes even deeper. Learn more.
The PHLUR co-founders Eric Korman (CEO), formerly an executive at Ralph Lauren, and Cynthia Korman, an established art director, became fascinated with fragrance...and not just as a product, but as an industry. Why had so little changed over the years? On the one hand, there was a flux of poorly produced licensed products flaunting a celebrity or fashion designer's name and on the other hand, there were incredible boutique fragrances that the average person could never afford or even find. And on both sides, this was obviously becoming an industry overly dependent on sex to sell itself. These co-founders set out to create a clean middle path...luxuriously-made fine fragrance, sold at an honest price and marketed without all the misogynistic imagery. In 2015 the pair did just that, PHLUR was launched and the rest was sweet-smelling fragrance history.
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