Tower 28 Beauty was created by Amy Liu, a beauty industry veteran with over 15 years of experience. As she battled eczema her entire adult life, she noticed a gap in the market for clean makeup that is specifically designed for sensitive skin - and that doesn't look like it's been 'filched from a dermatologist’s office'. So, she decided to create her own brand that focuses on creating high-quality, cool and beachy makeup products that are suitable for all skin types. With an added focus on diversity and inclusivity catering for every skin tone and skin type, Tower 28 Beauty was born.

Yes, Tower 28 Beauty is a cruelty-free brand. At Credo Beauty, we only carry brands that are cruelty-free and have strict animal welfare standards (this is part of the standards we impose on all of our partner brands). We also favor vegan alternatives and ban or limit the use of certain animal-derived ingredients in our products.

Tower 28 clean beauty products are thoughtfully crafted to meet the needs of sensitive skin - and they’re also suitable for everyone. Their entire product line is allergy-tested, dermatologist-approved, non-irritating, fragrance-free and non-comedogenic (meaning their products won't clog your pores). This ensures that Tower 28 products are safe and gentle for all skin types, including sensitive skin.

Tower 28 Beauty offers a wide range of products, but here are some of the best selling Tower 28 skin care and makeup products: - **ShineOn Lip Jelly**: This is their signature (non-sticky!) lip gloss, which provides a sheer wash of color and hydrates your lips with a unique blend of 5 nourishing oils. - **SOS Rescue Spray**: A refreshing daily toner treatment that helps calm, soothe and hydrate your skin with anti-inflammatory + antibacterial ingredients. - **MakeWaves Mascara**: A Tower 28 makeup staple! This vegan mascara is gentle on sensitive eyes, and visibly volumizes, lengthens, and defines for naturally amped-up lashes. - **Swipe Serum Concealer**: A hydrating concealer that applies smoothly like a serum, yet offers medium-buildable coverage to effortlessly hide dark circles, redness, and blemishes.