When we set out to create Gen See, we didn’t want to choose between makeup we love and makeup that’s good for us and the planet. We wanted high performance, multi-tasking clean makeup, sustainable packaging, and a color palette that brings a smile to your face each and every time you use Gen See products.
The Gen in Gen See speaks to the generations that come before and after. Our mothers, grandmothers, friends and children, their influence on our love of beauty. See in Gen See speaks to seeing people. Not just our customers, but also insisting on diverse, inclusive practices in our company and throughout our supply chain.
Tamar Yaniv & Danya Klein
Gen See Co-Founders
Every product we sell meets the Credo Clean Standard
We offer clean beauty vetted to the highest standard.
Know where your products are coming from
We want to know where ingredients come from and how they were made.
Humane treatment of humans and animals
Clean beauty should include the just treatment of humans and animals.
Leading the way in sustainable packaging and recycling
We co-founded Pact to tackle beauty’s packaging waste problem.
- Choosing a selection results in a full page refresh.
- Opens in a new window.