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Credo For Change

BIPOC Mentorship Program

The need for change. Credo recognizes the lack of BIPOC clean beauty brands in our store.
We are committed to changing this.

Welcome to Credo's clean beauty community, and thank you for your interest in our Credo for Change Mentorship Program. Credo was founded to bring clear, pro-health and pro-environment standards to an under-regulated beauty industry. Read more about our Mission and our Credo Clean Standard. Our goal is to bring the most selective assortment of independent clean beauty brands to our customers both in our stores and online.

Any brand at any time can submit to Credo to be evaluated by our Buyers. If you’d prefer to submit directly and bypass the Mentorship Program we ask that you use RangeMe. (New to RangeMe? How it works). We look for exceptional products with clear and impactful branding, a strong founder and/or ingredient story, and a price point that is attractive to the Credo customer. We are actively seeking diversity in founders, price points, and brands in categories like hair, makeup and skincare.

As entrepreneurs we recognize that building a company is hard—really hard. And too much of the time, access to talent, industry contacts, strategic thought partners and/or funds is just not equitable. The Credo for Change Mentorship Program’s goal is to facilitate BIPOC (Black, Indigenous, and People of Color) founders—whether they’re aspiring or have launched and now want to scale—in functional areas that will prepare their brand for larger distribution in retailers or direct-to-consumer. 

We will be accepting applications between June 15 - July 1, 2020 and selecting 10 founders to participate in our first session. We will commit experienced resources in a variety of functional areas, and lend support, and give feedback for each brand selected. The first session is August 1-December 31st. Each meeting will be via Zoom.

Our program will focus on the following areas:

  • One-on-one monthly time with Credo executives and industry experts for on-going strategic support
  • Group Zoom classes on functional topics specific to growing a clean beauty brand
  • Introductions and connections with fellow entrepreneurs, beauty experts, funders and Credo team
  • Networking amongst mentorship cohort to build a strong peer group

Credo BIPOC Mentorship Program FAQs

How do I apply?

Complete the below application by July 1, 2020.

Who is eligible?

Eligible businesses must be founded or co-founded by a person identifying as BIPOC (Black, Indigenous, Person of Color), and at least 18 years old. Our focus is on earlier stage companies that have the most to benefit from this type of mentorship program. If selected, you are ready to commit to the time to attend and participate in the program and classes, and you have access to Zoom.

What is the selection criteria?

We will look at a combination of these key pieces.

  1. BIPOC founder or co-founder
  2. Commitment to clean beauty and formulating to clean beauty standards
  3. Strong founder and/or clean beauty ingredient story
  4. An amazing product, product line or concept in clean beauty
  5. Clear plan or vision for building a beauty business that will be distributed in retail and/or DTC
  6. Committed to sourcing sustainable packaging
Why are you starting the Credo BIPOC Mentorship program?

As entrepreneurs in a small but fast-growing company, we know that building a business is hard work and takes a lot of support. We have always worked very closely with our partners to support brands’ growth. We recognize that Credo needs to do more to support growing BIPOC brands, and are committed to doing so.

If selected and my business has 2 Co-Founders, do they both get to participate?

Yes

What do mentorship entrepreneurs receive?
  1. One-on-one monthly time with Credo executives and industry experts for on-going strategic support
  2. Group Zoom classes on functional topics specific to growing a clean beauty brand
  3. Introductions and connections with fellow entrepreneurs, beauty experts, funders and Credo team
How many founders will be selected?

Our 2020 class will be 10 founders.

If selected, does that mean I automatically get carried at Credo?

No, but our intention is to increase the number of BIPOC brands at Credo. The mentorship program could result in being added to the brands Credo carries.

What is the process and timeline?

We will be releasing applications Monday, June 15th. All applications are due no later than midnight on July 1st. Our first session is August 1st - Dec 31st.

Is there funding for the selected brands?

No funds will be given to any brands. Instead, this program is about support, advice, networking, and the ability to engage with our merchant team.

Please refer to The Dirty List™ for all ingredients, which due to safety and/or environmental concerns, we ask our brand partners to avoid using.

How RangeMe works:
  1. Create a product profile The upload process will help you enter all the key info we need to see.
  2. Get Discovered Clever technology ensures you’re showcasing your assortment to the right person.
  3. Get Reviewed Buyers to review your product. You will receive a notification once your product has been reviewed.

The application for 2020 is now closed.

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