Better beauty starts with better standards
Better beauty starts with better standards
Our Mission
We set the highest standard for a safer, more sustainable, and more ethical beauty industry—and we lead by example.
product
How does Credo evaluate ingredient safety?
Making sense of ingredient safety can be complicated. We have an in-house science team that does the research for you. By reviewing scientific evidence and consulting with industry experts we have created a thoughtful, transparent standard. Find out more about our methodology here.
packaging
How can we remove waste from the beauty packaging cycle?
Our Sustainable Packaging Guidelines help reduce unnecessary waste, encourage recycled and renewable materials, improve recyclability, and help brands adopt practical packaging solutions.
Photo by Mario La Pergola. Miners using homemade breathing protection in Kawah Ijen, East Java, Indonesia.
people
Are we protecting the health and supporting the well-being of our communities?
Beauty products affect more than the people who use them. They also impact the people who grow, source, manufacture, and package them. The Credo Standard includes requirements that support ethical labor practices, responsible sourcing, and greater supply chain transparency because healthier products should also support healthier communities.
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Planet
How are we prioritizing the health of our planet?
Cruelty-free is the baseline. The Credo Standard also encourages responsible sourcing, lower-impact materials, and substantiated sustainability claims. Since 2023, we've measured our greenhouse gas emissions and are actively implementing a decarbonization strategy because we believe retailers should be held to the same standards we encourage of our brand partners.
Planet
How are we prioritizing the health of our planet?
Cruelty-free is the baseline. The Credo Standard also encourages responsible sourcing, lower-impact materials, and substantiated sustainability claims. Since 2023, we've measured our greenhouse gas emissions and are actively implementing a decarbonization strategy because we believe retailers should be held to the same standards we encourage of our brand partners.
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Planet
How are we prioritizing the health of our planet?
Cruelty-free is the baseline. The Credo Standard also encourages responsible sourcing, lower-impact materials, and substantiated sustainability claims. Since 2023, we've measured our greenhouse gas emissions and are actively implementing a decarbonization strategy because we believe retailers should be held to the same standards we encourage of our brand partners.
Planet
How are we prioritizing the health of our planet?
Cruelty-free is the baseline. The Credo Standard also encourages responsible sourcing, lower-impact materials, and substantiated sustainability claims. Since 2023, we've measured our greenhouse gas emissions and are actively implementing a decarbonization strategy because we believe retailers should be held to the same standards we encourage of our brand partners.
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Help us end beauty packaging waste
We cofounded Pact, a beauty packaging collection program, to divert waste from landfills and establish new standards within the beauty industry
learn more about pact
Help us end beauty packaging waste
We cofounded Pact, a beauty packaging collection program, to divert waste from landfills and establish new standards within the beauty industry
learn more about pact
.
Help us end beauty packaging waste
We cofounded Pact, a beauty packaging collection program, to divert waste from landfills and establish new standards within the beauty industry
learn more about pact
Help us end beauty packaging waste
We cofounded Pact, a beauty packaging collection program, to divert waste from landfills and establish new standards within the beauty industry
learn more about pact
