We are the catalyst for change in an industry that is under-regulated.

We are the catalyst for change in an industry that is under-regulated.

Our mission

Credo is a company built around care and curiosity. We offer clean beauty, vetted to the highest standard.

Our mission is to change the way people think about what goes into products, onto your skin, and ends up in the environment. The world doesn't need another kinda-checking-the-clean-box beauty retailer or product line. The industry needs a reliable voice to ask the questions that lead to more informed choices.

the credo clean standard

We have standards

(Everyone loves an alliteration)

product

What are the potential risks associated with ingredients?

We believe that all consumers deserve the best and safest cosmetic products. We work diligently to understand the hazards and potential risks of ingredients that we use everyday, and over a lifetime, through our own science-based hazard assessments and partnerships with experts in the industry. We recognize that the beauty industry is not fully transparent in its practices, so we work hard through our questioning, our policies, and our advocacy work to lead the change needed.

packaging

How can we remove waste from the beauty packaging cycle?

Our Sustainable Packaging Guidelines require our brand partners to meet specific standards meant to eliminate the use of single-use items and reduce the use of virgin plastic and non-recyclable materials. We also offer our brands best practices from packaging design to end-of-life management, and connect them with preferred packaging suppliers so we can reduce barriers to implementation and spur innovation.

Photo by Mario La Pergola. Miners using homemade breathing protection in Kawah Ijen, East Java, Indonesia.

people

Are we protecting the health and supporting the well-being of our communities?

Just treatment of humans should be the norm, but sadly it's not. We believe understanding and working to protect the health and well-being of people all along the value chain, from manufacturing workers to the communities near manufacturing facilities or sourcing locations is a critical part of clean beauty.

Photo of Credo products Photo of Credo products

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Planet How do we go beyond cruelty free?

Of course, no Credo products are tested on animals. But we also push beyond this with our sourcing guidelines. Sustainable sourcing means doing as little harm as possible to the environment to meet current needs, without compromising the needs of the future. We ask our brand partners to share information on ingredient/material source, safety substantiation, ingredient purity, sustainability, and material composition.

Planet How do we go beyond cruelty free?

Of course, no Credo products are tested on animals. But we also push beyond this with our sourcing guidelines. Sustainable sourcing means doing as little harm as possible to the environment to meet current needs, without compromising the needs of the future. We ask our brand partners to share information on ingredient/material source, safety substantiation, ingredient purity, sustainability, and material composition.

Photo of Credo products Photo of Credo products

.

Planet How do we go beyond cruelty free?

Of course, no Credo products are tested on animals. But we also push beyond this with our sourcing guidelines. Sustainable sourcing means doing as little harm as possible to the environment to meet current needs, without compromising the needs of the future. We ask our brand partners to share information on ingredient/material source, safety substantiation, ingredient purity, sustainability, and material composition.

Planet How do we go beyond cruelty free?

Of course, no Credo products are tested on animals. But we also push beyond this with our sourcing guidelines. Sustainable sourcing means doing as little harm as possible to the environment to meet current needs, without compromising the needs of the future. We ask our brand partners to share information on ingredient/material source, safety substantiation, ingredient purity, sustainability, and material composition.

World’s most innovative beauty company World’s most innovative beauty company
World’s most innovative beauty company World’s most innovative beauty company
A community of change-makers

Credo carries best-in-clean beauty brands led by fearless change-makers who are here with us to push the status quo, while creating fun, efficacious and innovative beauty products.

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Credo for change

Credo for Change is an annual accelerator workshop that aims to empower historically underrepresented individuals in the beauty industry.

Credo Gives

Credo supports organizations protecting the health and supporting the well-being of our communities and the planet.

Photo of Credo products Photo of Credo products

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Help us end beauty packaging waste

We cofounded Pact, a beauty packaging collection program, to divert waste from landfills and establish new standards within the beauty industry

learn more about pact
Help us end beauty packaging waste

We cofounded Pact, a beauty packaging collection program, to divert waste from landfills and establish new standards within the beauty industry

learn more about pact
Photo of Credo products Photo of Credo products

.

Help us end beauty packaging waste

We cofounded Pact, a beauty packaging collection program, to divert waste from landfills and establish new standards within the beauty industry

learn more about pact
Help us end beauty packaging waste

We cofounded Pact, a beauty packaging collection program, to divert waste from landfills and establish new standards within the beauty industry

learn more about pact

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