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ILIA
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ILIA Beauty

Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.

Today, ILIA challenges the conventions of clean beauty to create safe, potent formulas that protect and revive your skin. It all comes back to vivid washes of color, active levels of skincare ingredients, and a fuss-free approach to makeup that always puts your skin first.

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Born and raised in Vancouver, founder Sasha Plavsic, first got the idea to start ILIA when her mom, a pioneer in organic food, encouraged her to read the ingredients on her makeup. Sasha was shocked to discover the laundry list of dirty ingredients. With her background in typography and design, she launched ILIA known for their packaging and beautiful formulations for beauty products such as mascara, lipstick, foundation, eyeliner, moisturizing skin care, and more.

Discover our range of clean skincare & beauty products including natural, organic, non-toxic, cruelty-free, vegan and environmentally safe options at Credo, and enjoy free samples of other safe and effective products with every purchase. Order Ilia natural skin care & beauty products online or let us help you curate your personal selection of Credo’s natural, clean makeup by consulting with a Credo Clean Beauty Expert on CredoLive or at Credo stores in Boston, Chicago, Dallas, Los Angeles, New York, San Diego and San Francisco. Believe in better beauty with Credo.