Born and raised in Vancouver, founder Sasha Plavsic, first got the idea to start ILIA when her mom, a pioneer in organic food, encouraged her to read the ingredients on her makeup. Sasha was shocked to discover the laundry list of dirty ingredients. With her background in typography and design, she launched ILIA known for their packaging and beautiful formulations for beauty products such as mascara, lipstick, foundation, eyeliner, moisturizing skin care, and more.
Discover our range of clean skincare & beauty products including natural, organic, non-toxic, cruelty-free, vegan and environmentally safe options at Credo, and enjoy free samples of other safe and effective products with every purchase. Order Ilia natural skin care & beauty products online or let us help you curate your personal selection of Credo’s natural, clean makeup by consulting with a Credo Clean Beauty Expert on CredoLive or at Credo stores in Boston, Chicago, Dallas, Los Angeles, New York, San Diego and San Francisco. Believe in better beauty with Credo.