Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.
Today, ILIA challenges the conventions of clean beauty to create safe, potent formulas that protect and revive your skin. It all comes back to vivid washes of color, active levels of skincare ingredients, and a fuss-free approach to makeup that always puts your skin first.
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ILIA Beauty was founded by Sasha Plavsic after she was shocked to learn many of the ingredients in her favorite lip balm were not safe. After a fruitless search for a better alternative, the challenge was set - recreate her favorite lip balm in a safe, effective, and clean form.
Taking inspiration from a childhood spent by the ocean, nature, and her mother, Sasha became a pioneer in health , wellness, and clean beauty. ILIA Beauty was born, a company dedicated to creating skincare-powered makeup products with potent formulas to protect and revive all skin types.
“We believe in skin that looks like skin—and radiance that comes naturally.”ILIA cosmetics are formulated to give you the best of both worlds: the bright makeup colors and high pigment payoff you love, with healthy and clean ingredients that nurture your skin. With ILIA, you can pick from various daily essentials, including the bestselling Limitless Lash Mascara and Super Serum Skin Tint SPF 40, or their award-winning Multi-Stick.
At Credo Beauty, we carry the bestselling ILIA beauty range including Face, Lips, Multi, Skincare, Tools, and Sets so you can create an effortless ILIA makeup look.
Discover our range of safe and effective clean beauty products. We believe that better beauty starts with ingredients you can trust, so we carry only the best brands that meet our high standards in terms of safety, sustainability, ethics, and transparency. Order from our clean beauty range, including ILIA, and get free shipping on orders over $50. Our selection of clean makeup can be curated by you or a Credo Clean Beauty Expert via CredoLive and at any Credo store. Let us help you find the perfect clean beauty solution for you.