Kosas - Credo


Kosås founder and Cali native, Sheena Yaitanes fell in love with color cosmetics at a very young age. Her mother worked with classic beauty brands, Clarins and Clinique, and the products she brought home laid the foundation for Sheena’s fascination with the art and science of beauty. Her curiosity to understand what made good products work led to a major in the natural sciences. She studied painting to understand how to mix shades that flatter skin. Eventually her interest in beauty led to Paris, where she came to appreciate the elegance and simplicity of a well-layered face to enhance a woman’s natural beauty.

Based in Los Angeles, Kosås was launched shortly after the birth of her daughter, Electra, namesake of a lipstick in the new collection. Kosås is a blend of Sheena’s own quiet intelligence and unconventional grace. It was created to bring to life a world of color cosmetics that spoke to who she was, and the women she knew and admired.

Kosås lip colors are made by hand, blending science and art to produce super natural performance color, with smooth finishes, even textures, and balanced hues. Kosås is a concise collection of perfect reds, plums, brights, nudes, and roses. Colors are buildable, from sheer stains to full coverage, and have a non-drying matte finish. Ingredients are hydrating with skin-smoothing properties and natural scent—all in a clean, elegant package.





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