- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types.
Why we stand behind it
An innovative daily serum that’s clinically proven** to fade the appearance of hyperpigmentation, and designed to keep new dark spots from forming. All without the use of exfoliating acids, which can leave skin vulnerable to irritation.
Proven to reduce the appearance of dark spots and instantly brighten*, this breakthrough formula uses sustainably sourced Marine Algae to tackle the root of discoloration deep in the skin – no matter its tone, type, or level of sensitivity.
It’s paired with natural, stabilized Vitamin C to brighten and protect, leaving skin smooth, radiant and visibly healthier*. So you can glow forward with confidence.
Clinically proven for sensitive skin
Like the rest of Pai Skincare’s range, Fade Forward™ has been independently patch tested and dermatologically approved to be suitable for sensitive skin. A hyperpigmentation solution for even the most hypervigilant skin.
Fade Forward™ Marine Algae Dark Spot Serum is certified COSMOS Natural – a standard that guarantees the sustainable management and efficient use of natural resources. It's also certified cruelty-free and vegan.
*Four week independent consumer trial on 114 women
**Clinical study on 20 subjects with dark spots over nine weeks
Key ingredients
Marine Algae: This brown algae extract is rich in phlorotannins, which help the skin reactivate the proteins that control skin pigmentation.
Stabilised Vitamin C: Sourced from corn and coconut. It’s oil-soluble and stabilised to ensure it’s slow-releasing, delivering radiant results right down to the last drop.
Hyaluronic Acid: guarantees that hydration hit. This powerhouse works on multiple levels to maintain optimal skin hydration, and helps reduce Trans Epidermal Water Loss (TEWL).
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
Gluten Free
Alcohol Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Apply to slightly damp, cleansed skin both morning and night, before moisturiser, sunscreen or oil.
Full ingredient list
Click or tap an ingredient to learn more
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Pai’s mission is to lead the way with innovative, results-driven organic skincare. Created for anyone that wants to treat their skin – no matter how sensitive – to the best natural ingredients without compromise. Every single Pai product is formulated and manufactured in its West London HQ. Pai products are certified organic by COSMOS, the Soil Association, the Vegan Society, Cruelty Free International and is London Living Wage accredited.
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