MOB Beauty

Smooth Precision Lip Liner

M1990 (cool neutral)
M1990 (cool neutral)
M1990 (cool neutral)
all
M1990 (cool neutral)
M1990 (cool neutral)
M1990 (cool neutral)
M1990 (cool neutral)
all
M1990 (cool neutral)
alias
MOB Beauty

Smooth Precision Lip Liner

Smooth Precision Lip Liner

$22
$22 $0.00

A waterproof, long-wearing, richly pigmented, smooth liner made with all natural ingredients.

M1990
Cool Toned Neutral
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Smooth Precision Lip Liner

M1990 (cool neutral)
$22
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

Good for all skin types and ages.

Why we stand behind it

Waterproof, richly pigmented, stay put all day color with no transferring, feathering, or bleeding. Easily achieve a precision line that never skips or drags and smooth enough to glide and fill in your entire lips. 100% silicone-free, plastic-free formula and packaging. Never drying and formulated with all natural ingredients including carnauba, candelilla, and anti-oxidants to nourish and condition for ultra comfortable wear.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Sustainable Packaging

Vegan

Gluten Free

Alcohol Free

Soy Free

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

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Usage

Line the edges of the lips for definition and to prevent feathering and bleeding. Color in the entire lip as desired for a long wearing, matte lip finish

Full ingredient list
Ingredients/Ingrédients : Ingredients: Caprylic/Capric Triglyceride, C10-18 Triglycerides, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax / Copernicia Cerifera Cera, Euphorbia Cerifera (Candelilla) Wax / Euphorbia Cerifera Cera, Mica, Hydrogenated Castor Oil, Tocopheryl Acetate, Tocopherol, Bisabolol, Vanilla Planifolia Fruit Extract. [+/- May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Yellow 5 Lake (CI 19140), Red 6 lake (CI 15850), Red 7 Lake (CI 15850)]
Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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1 Product Recycled = 10 Credo Rewards Points

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Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

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MOB Beauty

MOB is on a mission to make beauty better, push boundaries and help define new standards of performance and sustainability in the industry. They have deep roots in research and development and their own labs where they create all MOB formulas, and high performance, cruelty free, and vegan are product requirements. Spending as much time on sustainability efforts as they do on product, they designed refillable, recyclable packaging using 50 - 100% post - consumer recycled materials and launched a biodegradable packaging system in July, 2023.

SHOP ALL MOB Beauty

Overall rating: 4.732143 / 5 from 56 reviews.

AI Generated Review Summary

The Smooth Precision Lip Liner is praised for its perfect color and is described as the best lip liner by many customers. It is waterproof, long-wearing, and richly pigmented, made with all-natural ingredients.

Summary topics

  • Color Accuracy (53%): Many customers appreciated the perfect color of the product, which was mentioned multiple times in the reviews.
  • Line Precision (39%): A substantial number of customers appreciated the lip liner, describing it as perfect and the best they've ever had.

Review topics: ["color","feels","texture","lines","looks","formula","shade","pencil","application","dupe","cooling","buy","wear"].

Review highlights

  • "The color is exact, and the formula is sooo smooth and creamy." — Joi H.
  • "The perfect nude lip liner." — Sara K.
  • "Amazing texture, perfect color" — Cat C.

Reviews

Love the grungy color!

"Great pencil and color. First purchase of mob beauty and I like it!"

— Kara T. (4/5)

Your favorite lip liner

"Best neutral lip liner! I love the consistency of this as it’s smooth but not so creamy it doesn’t stay in place. The color is the best as it doesn’t influence the lip color a lot and is a great match for my naturally slightly rosy lips. I am fair to light color with warm/yellow undertone."

— Sunny (5/5)

M159 is the GOAT!

"M159 is the GOAT! I'm a very fair cool toned girl and m 159 is my most used lip liner. Goes with any shade. Looks more neutral on me but not too warm. I really appreciate you make this. Please don't ever stop!"

— Theresa B. (5/5)

perfect color

"it’s very natural, I love it"

— Rainsford Q. (5/5)

Would buy again

"I bought this to go with the MOB Soft Matte Lipstick in the mauve color. I purchased the cool neutral for the lip liner and was surprised to find myself liking this color even more than the lipstick color. It is a soft liner and looks very good on light skin."

— Meg (4/5)

Decent lipliner

"Love the clean ingredients. Smooth texture. Lasts for several hours, less with gloss on top. Overall a nice liner but nothing earth shattering."

— shanonn v. (3/5)

Great color

"Clean non toxic MAC dupe. Great color."

— Patti K. (5/5)

Not neutral on me

"Sadly turns orange on me like other neutral lip products from MOB. Love MOB though, just need more nuanced colors"

— Crystal (3/5)

Love This

"I love this grunge cool toned lip liner. Glides smoothly and a pretty shade."

— Kristine C. (5/5)

favorite

"This is my favorite lip liner, which I wear every day. It is the "1990" shad, which is a cool toned neutral. It pretty much is the same color as my lips but a shade darker. Another reviewer mentioned how it has staying power, yet is still moisturizing and not dry like other lip pencils. I often have really dry, chapped lips and they have improved since I stared using this liner, which is a miracle."

— leigh l. (5/5)

Q&A