LYS Beauty

A trained makeup artist turned beauty business maven, Tisha Thompson, is the Founder and CEO of LYS™ Beauty with more than 18 years industry experience in clean beauty product development, brand management, marketing, finance and operations. Unapologetic in her pursuit to diversify the marketplace, Tisha built LYS™ as a landing-place for makeup and skincare solutions that are uniquely catered to all skin types, textures and tones, while addressing common skin concerns, like hyperpigmentation, dark spots and sensitive skin. With ingredients as her tool and confidence as the goal, Tisha is on a mission to dispel the myth that clean beauty, deep shade ranges and high-performance products cannot coexist.

Following a skin-first approach and strict formulation guidelines, Tisha has spent years intimately studying the beauty consumer overall but with a focus on people of color to fill gaps in the market as it relates to clean products, performance, shade offerings, undertones and marketing representation. Truly becoming one with the lab, she uses these consumer concerns to create products that give you the immediate payoff you want with the lasting benefits your skin needs. Because when it comes to your skin, compromising shouldn’t be an option, and everyone deserves access to clean beauty. Innately curious and hungry for change, Tisha dedicates her time traveling the world to discover best beauty practices, emerging trends and consumer-facing concerns to create products that break down barriers and build up confidence.

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Frequently Asked Questions

  • What makes LYS Beauty products different from conventional beauty products?
    LYS makeup and skin care products stand out due to their skin-first approach, which prioritizes the health and wellness of your skin. Their products don't include the many ingredients on our Dirty List, meaning you can wear makeup that truly looks after your skin. LYS Beauty also focuses on the common skin concerns of skin of color (such as blemishes, hyperpigmentation, uneven skin tones) and aims to fill the gaps in the beauty industry by providing a broad, inclusive shade range to cater to everyone.
  • Are LYS Beauty products cruelty-free and vegan?
    At Credo Beauty, we enforce strict cruelty-free and animal welfare standards among all the brands we collaborate with - and LYS cosmetics fully aligns with these values. This means that LYS Beauty products are not tested on animals. Additionally, LYS Beauty is a 100% vegan brand, with no animal-derived ingredients used in any of their products.
  • What sustainable practices does LYS Beauty follow?
    Like all of the brands we work with, LYS Beauty meets sustainability and packaging standards set by our guidelines. The brand uses FSC-certified folding cartons, and their packaging includes glass and tubes made from Post-Consumer Recycled (PCR) materials to help minimize waste.
  • Do LYS Beauty products cater to all skin types and tones?
    Yes, LYS makeup and skin care products are formulated with all skin types and tones in mind. The brand prides itself on being inclusive and offers a wide range of shades for their foundation (35 shades), concealer (25 shades), and more. Their formulas also comply with The Credo Clean Standard™, meaning they are free from 2700+ potentially harmful ingredients, which makes them more gentle and suited to sensitive skin types - as well as all skin types in general.
  • How does LYS Beauty contribute to social responsibility and community involvement?
    The LYS Beauty Legacy stands as a testament to the brand's dedication to making a meaningful impact in society. By focusing on charitable donations, forming strategic non-profit partnerships, and engaging actively with local communities, LYS Beauty seeks to uplift and support those who are often overlooked and underrepresented. Their collaboration with organizations like The Pink Agenda and Gyrl Wonder underscores their mission to drive positive change and provide support to those in need.