Why is there a cream for every wrinkle, multiple types of SPF for sun exposure, but nothing proactive for aging hair? It's the question co-founder Allison Conrad couldn't stop asking after spotting her first greys. So she and co-founder Jay Conrad built the answer.
The result is Arey — pronounced "a-ray," derived from the French word arrêt, meaning "stop." As in, stop hair aging in its tracks. Known as The Wrinkle Cream of Haircare™, Arey is the first functional beauty brand to take a science-driven, proactive approach to aging hair. And with their latest innovation, Good Night, Grey, they're taking that mission further.
We sat down with Jay to get into all of it.
In your salon, what is the most common issue your clients bring to you and how did that shape your newest innovation, Good Night, Grey?
"Stress. That's what I hear about most. And while people know stress affects sleep and skin, they're often surprised by how much it can accelerate hair aging. When cortisol spikes, it restricts the hair follicle, stifling new growth and speeding up greying and thinning. I've watched this happen in my chair for years. Good Night, Grey was my answer to it: a targeted, overnight formula that works while your body is already in repair mode. Address the stress. Support the follicle. That's where the idea started."
How do free radicals and stress cause increased gray hairs, and what does Good Night, Grey do to combat those?
"Stress isn't just mental. It comes from UV exposure, poor diet, environmental damage — all of it creates oxidative stress that disrupts the biological processes behind hair color and growth. When the body is under pressure, hair growth and pigment production get deprioritized. Good Night, Grey works overnight to counter that. The formula combines antioxidants with biomimetic peptides to combat free radical damage, support the pathways responsible for natural color, and help protect against cortisol-driven disruption. It's designed to do the work your body can't always finish on its own."
For those who wish to gray "gracefully," what is your gold star routine?
"The Dream Duo. Every time. Good Night, Grey paired with Not Today, Grey is the most complete approach to hair longevity I know. The serum works overnight, delivering peptides and antioxidants directly to the scalp to help protect melanin production while you sleep. The supplement works from within, supplying the vitamins and minerals your follicles need to stay healthy and strong. Together they address both the topical and the internal, which is where lasting results come from. If you want to age on your own terms and keep what you have, that's the combination I'd start with."
If you were trapped on a desert island and you only had 3 Arey products, what would they be?
Jay and Allison Conrad
