Under Your Skin is a Swedish beauty brand redefining clean beauty with powerful, plant-powered products crafted to care for you and the planet. Combining the purity of Swedish nature with innovative science, our formulas are designed to deliver transformative results without compromise—helping you feel confident and cared for in every step of your routine.

Founded by mother-and-daughter duo Lovisa and Christina, our story began with a personal mission. After Lovisa experienced a hormonal imbalance in her 20s, they uncovered the dangers of synthetic ingredients in everyday cosmetics. Determined to create a better alternative, they blended nature’s finest ingredients with innovative science to craft products that prioritize safety and efficacy.

From turmeric stem cells in our Density Shampoo to milk thistle in our Clean Shampoo, our formulations are rigorously tested by external toxicologists and dermatologists. We ban over 2,100 harmful substances—far exceeding European and U.S. standards—to ensure every product is as clean as it is effective.

Guided by a commitment to sustainability, we source ingredients close to our Swedish manufacturing to reduce our environmental impact. Vegan, cruelty-free, and free from parabens, SLS, and SLES, Under Your Skin is beauty that transforms, protects, and empowers—inside and out.