When we started Credo Beauty in 2014, we set out to propel the beauty industry forward, partnering with brands to drive meaningful change for people and the planet.
The Credo Clean Standard™ was just the beginning—and we're thrilled to share our progress for 2025.
In 2021, we co-founded the not-for-profit, Pact Collective, to address one of the industry’s biggest waste issues: hard-to-recycle packaging that municipal systems reject. Pact provides the infrastructure to collect and properly process these materials — advancing accountability throughout the industry.
We're proud to see the success of Pact. Now there are over 3,000 Pact bins located in major retailers across the U.S. and Canada. As we continue to scale participation and reduce contamination, our focus remains to show that building systems that support circularity in beauty is possible.
In 2021, we co-founded the not-for-profit, Pact Collective, to address one of the industry’s biggest waste issues: hard-to-recycle packaging that municipal systems reject. Pact provides the infrastructure to collect and properly process these materials — advancing accountability throughout the industry.
We're proud to see the success of Pact. Now there are over 3,000 Pact bins located in major retailers across the U.S. and Canada. As we continue to scale participation and reduce contamination, our focus remains to show that building systems that support circularity in beauty is possible.
PACKAGING PROGRESS
Sustainable Packaging Guidelines
Our Sustainable Packaging Guidelines set clear expectations for reducing virgin plastic, eliminating unnecessary single-use formats, and increasing the use of recycled and refillable materials.
As of 2025, over 70% of brands meet our requirement to use at least 50% post-consumer recycled (PCR) plastic in applicable packaging. While we have yet to reach full compliance, we've made meaningful progress as the majority of our product assortment now aligns with our material reduction standards.
Advances in 2025
In 2025, we expanded our focus beyond compliance to material performance and lifecycle impact. Through our partnership with Pact, we co-created a resin back from recycled beauty empties called NewMatter™. With NewMatter, we have been able to explore and test next-generation material solutions designed to reduce reliance on virgin petrochemical plastics and move towards circularity.
We also co-created NewMatter cosmetic pumps, which are used in our Credo Skincare line, and conducted a lifecycle assessment to evaluate the pump's carbon footprint, resource intensity, and end-of-life implications versus those made of virgin plastic.
Credo’s Climate Responsibility
In 2025, we completed a full greenhouse gas inventory, measuring emissions across our direct operations and throughout our supply chain. What we found was clear: over 90% of our emissions happen outside our four walls, primarily in the transportation of the products we sell. That insight drives our strategy. We're moving upstream — prioritizing freight efficiency and partnering with brands and suppliers to reduce emissions at the source, in manufacturing. This work is the foundation for setting science-based targets and scaling meaningful climate action across our entire network.
Driving Change Through the Supply Chain with Credo Qualified
Credo Qualified was built on a simple but powerful insight: if most of our climate impact lives in the supply chain, that's exactly where we need to drive change. Most of the beauty industry's environmental impact is baked in long before a product reaches a shelf. So we built Credo Qualified to intervene, actively directing purchasing power toward a vetted network of manufacturers, packaging suppliers, and ingredient experts who meet Credo's rigorous standards for safety, transparency, and environmental performance. When we connect brands with Credo Qualified partners during development, we're shifting real business toward suppliers doing the hard work. The more business these suppliers win, the more brands will want in, elevating the industry in the process. That's the ripple effect we're after. A movement that uses commerce as a force for change—and raises the bar for what responsible supply chains look like across beauty.
learn more
In 2025, we joined the Kelp Co-Lab in partnership with GreenWave and MacroOceans to support responsibly farmed kelp as a next-generation marine ingredient. Unlike land-intensive crops, kelp requires no freshwater or fertilizers and can help improve water quality and coastal resilience.
Kelp-derived ingredients are now featured in our Credo Body formulas, with more launches to come. Selected for their proven hydration benefits and performance, these extracts also support traceable, lower-impact sourcing.
In 2025, we joined the Kelp Co-Lab in partnership with GreenWave and MacroOceans to support responsibly farmed kelp as a next-generation marine ingredient. Unlike land-intensive crops, kelp requires no freshwater or fertilizers and can help improve water quality and coastal resilience.
Kelp-derived ingredients are now featured in our Credo Body formulas, with more launches to come. Selected for their proven hydration benefits and performance, these extracts also support traceable, lower-impact sourcing.
.
Closing note
The future of beauty must be more circular, more regenerative, and much more accountable.
Through our Credo Clean Standard™, our newly launched Credo Qualified® program, along with our business partnerships and brand partners, we're showing how industry-wide change is possible, and already in motion. But scale requires action. Brands, retailers, policymakers, and consumers all play a role in demanding better. For all the latest work in the space, follow us on Instagram @credobeauty and check our Credo Journal posts on credobeauty.com.
Closing note
The future of beauty must be more circular, more regenerative, and much more accountable.
Through our Credo Clean Standard™, our newly launched Credo Qualified® program, along with our business partnerships and brand partners, we're showing how industry-wide change is possible, and already in motion. But scale requires action. Brands, retailers, policymakers, and consumers all play a role in demanding better. For all the latest work in the space, follow us on Instagram @credobeauty and check our Credo Journal posts on credobeauty.com.
.
Closing note
The future of beauty must be more circular, more regenerative, and much more accountable.
Through our Credo Clean Standard™, our newly launched Credo Qualified® program, along with our business partnerships and brand partners, we're showing how industry-wide change is possible, and already in motion. But scale requires action. Brands, retailers, policymakers, and consumers all play a role in demanding better. For all the latest work in the space, follow us on Instagram @credobeauty and check our Credo Journal posts on credobeauty.com.
Closing note
The future of beauty must be more circular, more regenerative, and much more accountable.
Through our Credo Clean Standard™, our newly launched Credo Qualified® program, along with our business partnerships and brand partners, we're showing how industry-wide change is possible, and already in motion. But scale requires action. Brands, retailers, policymakers, and consumers all play a role in demanding better. For all the latest work in the space, follow us on Instagram @credobeauty and check our Credo Journal posts on credobeauty.com.
