They introduced the concept of ‘clean beauty,’ driving a movement committed to offering effective and safer products for people and the planet.

We expanded beyond our Dirty List™ and became a bellwether in the industry for how to do beauty, better. Further from the Dirty List™, our brand partners now adhere to our standard, manufacturing product with industry best practices, testing, verifying, and ensuring marketing claims are honest and transparent.​ 

There is no industry regulation to require fragrance ingredients to be disclosed to the consumer. So, when you read a personal care label, you just see the word “fragrance” or “parfum”. We’re working hard to change this. 

in California, Washington, and Oregon, which bans harmful chemicals like PFAS, formaldehyde, and mercury in beauty products. Annie Jackson (Co-Founder) and Christina Ross (Head of Science and Policy) testified in front of lawmakers. 

to eliminate the use of single-use items and reduce the use of virgin plastic and non-recyclable materials. Our packaging guidelines targeted the elimination of single-use plastics and promotes recyclable, reusable, or compostable materials. Our efforts have led to significant milestones, such as the elimination of single-use beauty products and the reduction of virgin plastic use in packaging.

for creating Exa Beauty, Eleven by Venus Williams, and our Sustainable Packaging Guidelines. 

to address ingredient hazard data gaps in the beauty industry.

to push for increased innovation for sunscreen active ingredients in the United States

The mono-material pump, made from Pact-recycled beauty empties, is the first of its kind and available to the beauty industry, helping brands transition to more circular packaging.

We're working closely with our brands on the Sustainable Packaging updates, and focusing on our Climate Goals.