We’ve always believed that the future of beauty is clean, conscious, and designed with intention. As the leader in setting the standard for clean beauty for over a decade, we’re so proud to welcome Saie to the Credo Beauty family. That’s because Saie doesn’t just wear a “clean” label; they live by it.
From ingredient transparency to climate action, our brand values are deeply aligned. Saie blends advanced ingredient technology with more sustainable practices, always driven by what their community wants to see (and not see) in their products. That commitment to listening shows up in every formula—and it’s exactly the kind of thoughtful innovation we champion at Credo Beauty.
“Saie is built on clean ingredients, high performance, and easy effortless application,” said Laney Crowell, Founder of Saie. “When I first discovered clean beauty, I loved shopping at Credo, and I’m so excited for our community to now find Saie on Credo shelves.”
As a social media expert, Crowell built Saie with community at the center. She turned social conversation into creation with the mantra: “You say it, we create it.” Drawing on her background as a storyteller and beauty executive, she developed a new, elevated category of beauty: high-performing, clean, and designed to be good for both people and the planet.
Like Credo Beauty, sustainability is at the heart of many of Saie’s business initiatives. As the first beauty brand to have signed The Climate Pledge and the lead of its Beauty Charter, Saie joins more than 600 global companies committing to reach net-zero carbon emissions by 2040. Every step, from ingredient sourcing to packaging design, is guided by the principle of minimizing environmental impact.
When it comes to circularity, we’re proud to stand alongside them. Through the Pact Collective, a nonprofit, co-founded by Credo Beauty in 2021, Saie has collected and diverted more than 24,000 pounds of hard-to-recycle beauty empties, ensuring they’re responsibly processed and transformed into new materials, so packaging is given a meaningful second life.
Saie’s commitment doesn’t stop at packaging. The same intention and high standards Saie applies to climate action and circularity show up in their formulas, too. Take CitySet Setting Spray, developed in direct response to community demand for a long-lasting setting spray without harsh or irritating ingredients. The result? A minimalist formula built around four key ingredients that delivers up to 16 hours of performance. It’s proof that clean beauty isn’t about compromise; it’s about thoughtful simplicity, ingredient integrity, and results that prioritize skin health.
At Credo Beauty, we believe everyone deserves: beauty that feels as good as it performs, products made with ingredients you can trust, and brands that take responsibility for the impact they have on the world around us. We’re always seeking to partner with brands that share our values and raise the bar for what clean beauty can be.
“Saie embodies all of the ideals we look for when partnering with a brand,” said Annie Jackson, Co-founder and CEO of Credo Beauty. “They not only have stunning products with efficacious, high-quality ingredients, but also a genuine throughline of shared values and mission. These attributes are bolstered by an authentic founder who consistently represents all that Saie and Credo Beauty stand for. In being so aligned, there is no doubt we can do great things together.”
