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Less Waste, More Beauty

Less Waste, More Beauty

SUSTAINABLE PACKAGING GUIDELINES

The beauty industry has a packaging problem.
We’re on a mission to clean it up.

Less Waste, More Beauty

Less Waste, More Beauty

SUSTAINABLE PACKAGING GUIDELINES

The beauty industry has a packaging problem.
We’re on a mission to clean it up.

Our Commitment to the Planet

When we learned how many beauty packages are created annually, and how few of those are really recyclable, we knew we had to do something big.

The Packaging Crisis

An estimated 122 Billion

Beauty packages are created each year.

Less than 10%

Of those packages are recycled

AROUND 7.2 BILLION

Pounds of single-use plastic flow into the ocean every year.

The Packaging Crisis

In June 2020, we introduced our Sustainable Packaging Guidelines (SPG), which require our 130+ brand partners to meet specific standards meant to reduce the use of single-use items, virgin plastic and non-recyclable materials. In the process, we offer our brands best practices from packaging design to end-of-life management, and connect them with preferred packaging suppliers so we can reduce barriers to implementation and spur innovation. We have clear goals that all brands need to meet in order to continue partnering with us.

The first milestone is June 2021, when we eliminate all single-use plastic from Credo. This includes eliminating sheet masks (that have been deemed ‘the new plastic straws’ by Vogue), single-use wipes, pads and all sampling.

The Milestones

PHASE 1: 2021

Reduce &Recycle

PHASE 1: 2021

Eliminate single-use masks, wipes and sample packettes; Launch Pact recycling program; prohibit PVC, PFAS, BPA, etc.

PHASE 2: 2023

Better Materials

PHASE 2: 2023

Petroleum-derived packaging must contain at least 50% recycled content, or be replaced by a more sustainable material.

PHASE 3: ONGOING

Smart Design

PHASE 3: ONGOING

Materials and lifecycle analysis; Refillable formats; clear disposal instructions.

PHASE 4: ONGOING

Circular Systems

PHASE 4: ONGOING

Reusable Packaging; material recovery; Designing for zero landfill waste.

Take the Pledge

Let’s unite to reduce single-use plastic and curb our impact on the planet.

JOIN US

In the Press

“Credo commited to phasing out the cult-loved category of the sheet mask as part of its ever-evolving Clean Standard and Sustainable Packaging Guidelines, which has become an industry benchmark.”

—ELLE

“#1 Most Innovative Beauty Company 2021, for tackling the beauty industry’s packaging problem"

— Fast Company

"Credo's fresh set of Sustainable Packaging Guidelines is evidence that it's more than just what goes inside of a product that matters."

– The Zoe Report

“It’s a bold move for a prestige beauty retailer to eliminate the sale of single-use beauty products right now.”

– WWD

The Packaging Champions

These brands are leading the change with innovative sustainable packaging.

SHOP ALL
The Packaging Champions
The Packaging Champions

More to Know

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