The Future of Beauty is Female
Clean Beauty. The one industry where women rule. Meet a few here.
Gucci Westman founder Westman Atelier
As one of the world's most sought-after editorial makeup artists, Gucci Westman's "second skin" approach is the secret behind Westman Atelier. The clean luxury cosmetics line merges innovative high-performance pigments, nourishing skincare ingredients, and the safest formulations with an extraordinary eye for color. The result is a seamlessly edited product range for dewy, radiant and healthy-looking skin that's always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ don’t have to be a contradiction when it comes to exceptional makeup.
Venus Williams founder EleVen
Introducing EleVen by Venus Williams SPF, a game-changing collection inspired by Venus’ performance-driven lifestyle and competitive nature. These innovative clean, feel-good formulas absorb quickly, dry invisibly and work with all skin tones and skin types. Each reef-safe formula is powered by 25% zinc oxide, plus a team of skin-loving ingredients that hold up on the court, the beach or city streets.
Amy Liu founder Tower 28
Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower28 Beauty is the magic of that easy breezy day at the beach, bottled.
Nayyar Kamdar founder Plenaire Namrata
Ariane Goldman founder HATCH
90% of our founders & CEOs are women
Kirsten Kjaer Weis Founder Kjaer Weis
An in-demand makeup artist and veteran of countless magazine covers and fashion shoots, creator Kirsten Kjaer Weis noticed something about every woman that sat in her makeup chair: they all had at least a few “conventional” makeup products they found irritating to the skin. Kirsten created Kjaer Weis: fusing beautiful color, texture and design with organic non-harmful formulas.
Rosie Jane Johnston founder byrosiejane
Ere Perez founder Ere Perez Natural Cosmetics
Amanda Chantal Bacon Founder Moon Juice
Founded by Amanda Chantal Bacon, a world-traveling chef, mama, sustainable lifestyle leader, and passionate food educator, Moon Juice is a holistic lifestyle brand that offers extremely pure and potent adaptogenic supplements and skincare products that aim to unstress and transform the mind and body. Moon Juice customers visit the brand's Venice, CA store for daily nourishment, beauty foods, and high-powered natural remedies that include shakes, juices and snacks in addition to supplements and skincare products.
Niambi Caccchioli founder Pholk
Individual. Effective. Beautiful. Badass.
Sheena Yaitanes Founder Kosas
Kosas was founded in 2015 by Sheena Yaitanes. She is a scientist, artist, entrepreneur, wife, mother, and life-long beauty devotee. Sheena was introduced to cosmetics at a young age, and her curiosity to understand what made good products work led to a major in the natural sciences. Her fascination with makeup and artistic expression lead her to study chemistry at UCI, as well as earn a Master’s Degree from Argyos School of Business and Economics at Chapman University. By combining her passions she created a collection of elevated products for women who love makeup as much as she does.
Lillian Tung Founder Fur
Fiona Toomey founder Nessa
Lauren Wolk-Goldfaden Founder Goldfaden MD
Joanna Christina founder Johnny Concert
Neige and Pippa Blair Routine
Mimi Millard founder De Lune
Margo Marrone The Organic Pharmacy
Amy Zunzunegui WLDKAT
Carina Chazanas Founder Dedcool
Founded by Carina Chaz, Dedcool is a fragrance line based in Los Angeles that uses high quality natural ingredients that are cruelty free, vegan, non-toxic and unisex. Carina's passion for clean products and a healthy lifestyle has greatly influenced her collection of complex and sophisticated scent profiles that she develops for conscious consumers like herself.
Anna Brightman UpCircle
Chase Polan Kypris
Anne Cheatham and Dr. Christine Martey-Ochola NUELE
Munemi Imai Founder MUN
Founded by Munemi Imai, Mun is an innovative range of extraordinarily pure and effective skincare products that rely on healing botanicals, grown under pristine conditions that protect the soil’s complex ecosystem to retain the highest concentration of rich nutrients and potent bioactives. Their potent formulas, free of unnecessary additives, work synergistically to nurture, balance and brighten all skin types for radiant vitality at every age.
More than a movement. It’s a mission.
Dr. Heather Rodgers founder Doctor Rodgers
Rose-Marie Swift Founder rms Beauty
After 35 years in the fashion and make-up industry, RMS Creator and celebrity makeup artist, Rose Marie Swift, has learned a lot about the impact of daily exposure to chemicals in beauty care products. RMS Beauty is dedicated to transforming the way women use makeup, and it's about more than simply using organic ingredients. Her luminziers and uncover up have a cult following, making it easy for you to glow on the go.
Lisa Goldfaden founder Goldfaden MD
Carla Oates Founder The Beauty Chef
In 2009, Carla created GLOW Inner Beauty Powder and single-handedly pioneered the global ingestible beauty category. Carla has since created a complete ‘inner beauty routine’ using products that nourish the skin and improve digestive health to cultivate glowing, healthy skin and support overall well-being. Her mantra is ‘beauty begins in the belly’.
Daya Fields founder Pipette
Kim Van-Haaster founder Bloomeffects
Naa-Sakle Akuete Founder Eugenia Shea
Founded by Naa-Sakle Akuete, a former Wall Street analyst, Eu'Genia Shea is a family-run social enterprise dedicated to all natural premium shea butter moisturizers. The company is dedicated to fair wages and opportunities for their female workers in Ghana and donate 15% of their profits back to them in the form of an education fund. In Ghana, shea butter is considered a valuable substance with healing powers for the skin.
Heather Hamilton founder Zoe Organics
Sasha Plavsic Founder Ilia
Born and raised in Vancouver, founder Sasha Plavsic, first got the idea to start ILIA when her mom, a pioneer in organic food, encouraged her to read the ingredients on her makeup. Sasha was shocked to discover the laundry list of dirty ingredients. With her background in typography and design, she launched ILIA, known for their packaging and beautiful formulations.
Susan Wong Founder HAN Skincare Cosmetics
Founded by Susan Won, HAN is a beautiful makeup line that is formulated with butters, oils, anti-aging antioxidants to help nourish your skin. The pigments are derived from plants and vegetables, such as rose, argan, carrot and beetroot. The natural minerals HAN uses are from non-toxic iron oxides and mica. Susan and HAN are based in the Bay Area.
Britta, Gianna, and Jill Founders Wildling
At Wildling, we believe in harnessing the wisdom of nature to restore the body’s innate beauty and flow. Wise women across time maintained their beauty through sophisticated self care rituals based on a deep understanding of plants and herbs. By practicing these rituals today – in a way that is modern, sacred, and sexy – we can restore our connection with nature and rediscover a form of beauty that is non-toxic, sustainable, and wild.
Stephanie Meeus founder 27 Rosiers
Tata Harper Founder Tata Harper Skincare
Tata Harper Skincare, founded by Tata Harper, was created with the essential idea that people no longer have to sacrifice their health to look and feel beautiful. Handmade in Vermont, Tata Harper's naturally derived & nontoxic products are developed using the world's most advanced results-driven technology to nourish the skin and fight the signs of aging while promoting overall health, wellness, beauty and vitality.
Jacqueline and Allison Taylor Co-Founders Le Prunier
Jacqueline and Allison Taylor grew up on a 100 year-old fourth generation plum farm in Northern California. They got the idea to start a skincare businesses when they learned cold pressed plums oil is naturally rich in fatty acids and polyphenols. With combined their powers, Jacqueline, a pre-med biopsychology major for dermatology at UCLA, and Allison, a magazine editor with experience in digital marketing, to start this luxury skincare line.
Susanne Kaufmann Founder Susanne Kaufmann
Susanne Kaufmann's line of luxurious skincare is created with active plant ingredeints and natural oils. Susanne has harnessed centuries old wisdom, passed down for generation from her family in Austria. She has created unparalleled products for targeting anti-aging results.
Kapua Browning Founder Honua Hawaiian Skincare
Longtime esthetician and Hawaiian healing devotee, Kapua Browning developed Honua, drawing on the power of Hawaiian ingredients. Honua’s innovative products combine traditional Hawaiian healing botanicals and methodologies, with modern skincare technology. Honua believes that some of the magic also lies in the soil where these plants are grown, so many ingredients are sourced from Hawai‘i farms. For centuries, native Hawaiians have practiced the art of la’au lapa’au, a holistic approach to healing and wellness that uses native plants and minerals. Honua harnesses the power of the same healing botanicals in every product.
Krysia Boinis and Kristine Keheley Founders Vapour Beauty
Krysia and Kristine have a combined 40+ years experience creating natural beauty, and together at Vapour lead the evolution of clean color cosmetics. Vapour embraces formulation performance while honoring deep commitments to ingredient purity, transparency, inclusivity + sustainability.
Suzanne LeRoux Founder One Love Organics
Founded by Suzanne LeRoux, One Love Organics is a line of organic skin care products are produced in small batches at the company’s ECOCERT® licensed manufacturing facility in the Golden Isles of Georgia. One Love Organics owns the only ECOCERT® licensed manufacturing facility for natural and organic cosmetics in the state of Georgia, and is one of a select few in the United States, undergoing rigorous evaluation to ensure that their products meet the highest quality, certified natural and organic, and environmentally friendly standards.
Anju Rupal Founder Abhati Suisse
Abhati's founder, Anju Rupal, is driven by the hope of a cleaner environment and to make sure Abhati gives back to the planet. The company operates sustainably and fair trade, and invests in those who work with them. Abhati offers an exceptional product range to its clients, unrivalled in the quality of its formulations and potency.
Jules Miller founder The Nue Co
Jana Blankenship Founder Captain Blankenship
Founded by Jana Blankenship and based in New York's Hudson Valley, Captain Blankenship is a line of hair and grooming products made from cold pressed organic plant oils, flowers, seaweed, sea salt and organic essential oils. All products are free of synthetic preservatives, parabens, sulfates and fragrance, and packaged using recyclable and reusable glass. Jana's mission is to create safe, healthy, toxin-free products that are rich, luxurious and imbued with unique scents.
Monica Aurigemma Founder Bloomeffects
Johanna Peet Founder Peet Rivko
Peet Rivko, a line created for sensitive skin, was founded by Johanna Peet in 2017. Johanna was formally working at the State Department in DC then planning on going to law school when she felt a creative calling. After living with reactive, supersentive skin for years, she starting making her own skincare products which eventually turn into Peet Rivko.
Melissa Medvedich founder Supernal
Beth Shuman Founder 8 Faces
Gale Mayron founder Jao Brand
Paola Lamorticella Olio E Osso
Sarah Brown Founder PAI
Founded by Sarah Brown, Pai is a line of skincare products formulated with sensitive and allergy-prone skin in mind. Ingredients are carefully selected with proven remedial and skin soothing properties and keep our products free from irritating chemicals and alcohol. Sarah Brown was first inspired to create Pai after years of suffering from a bad skin allergy. Her goal was to create the cleanest plant-based skin care on the market, with a range of products formulated for people with very sensitive skin.
Jillian Dempsey founder Jillian Dempsey
Kristi Bluestein founder KHUS+KHUS
Mary Schulman and Amy Carr PYT Beauty
Katherine, Caroline and Michelle Ramos Rituel de Fille
Marie du Petit Thouars founder Maison Louis Marie
Ashley Meston founder basd
Joanna Montesano Saint Cosmetics
Alison Haljun and Christin Powell founders Kinship
Karina Sulzer founder Skin Gym
Esther Sutjiawan founder Y et Beaute
For founder Esther Widjaja, Y et Beauté marks the culmination of a distinctly personal journey and the result is Y et Beauté, the Y a subtle nod to the practice that spurred on her own personal transformation. The next generation of sustainable beauty, the premiere collection of ten lipsticks takes a best-of-both-worlds approach: meticulously-sourced organic ingredients, a tightly curated array of stylish shades with significant color pay-off, and posh packaging, all of it made in Italy.
Marie Arlet and Krystal Vaquerano founders Sheabrand
Sheabrand is a self-care brand, backed by science, that combines the most potent and effective raw ingredients into life enhancing products that look beautiful and that are sustainably produced. With a strong focus on conscious living, and our customers’ real needs, Sheabrand aims to redefine “beauty” in terms that build a positive and ethical connection between our health and well-being, our skin, our city settings, and the natural world.
Creating products good for you & good for the planet.
Shirley Pinkson W3ll People
W3LL PEOPLE is an uncommon beauty dream team founded by an elite makeup artist, cosmetic dermatologist and treehugging entrepreneur. We're passionate about making positive choices in life, particularly when it comes to self care. Skin, our largest organ, absorbs about 80% of what we put on it. This crucial fact drives our mission to create super premium quality cosmetics without using the potentially harmful artificial chemicals found in most conventional makeup.
Julia Wills Herbivore
Believing in the power of nature to deliver tangible results you can see and feel, Herbivore Botanicals was born in 2011. Thoughtfully creating products that are safe, non-toxic, highly effective and simply beautiful. Knowing that everything we put on our skin is quickly absorbed into our bodies, every single ingredient in Herbivore products are there for specific and therapeutic reasons. These are the skin-loving treatments that combine essential vitamins, minerals and botanicals (and nothing else) to restore skin’s optimum health and vitality.
Annie Jackson Co-Founder Credo Beauty
Annie began her career in the luxury personal care category with her first job at Estee Lauder. After 6 years at Estee Lauder, Annie was recruited to be one of the early members of the team that launched Sephora USA, in her initial role in Inventory Planning, and eventually the Director of Merchandising. After several years at Sephora, Annie held different roles outside of cosmetics and eventually returned to cosmetics in Global Product Marketing for Benefit Cosmetics. In 2011, Annie returned to her Sephora roots in merchandising for color cosmetics at Sephora shops within JCPenney and was able to leverage both her branding and merchant skills. Annie has had the rare privilege of working closely with brands from ‘concept to customer’, leading multiple teams whose responsibilities spanned from creative product ideation to in-store merchandising and promotions.
Dawn Dobras Founder Credo Beauty
Retail mogul, Dawn Dobras, has a passion for growing small businesses into household brands…key word “passion”. In the last 25 years, Dawn has “passionately” created success stories for retail names including The Gap, Old Navy, Charlotte Russe, Decorist, Zobha - and now embarks on her clean beauty journey at Credo. Dawn's personal mission is about empowering entrepreneurs to help them succeed. If her inspirational track record is any indication, clean beauty is in very exciting, capable hands. Onward.
Elsie Rutterford & Dominika Minarovic Founder BYBI
Founded by beauty bloggers, Elsie & Dominika, BYBI Beauty is committed to bringing consumers really great beauty products that actually work. They create skincare using high quality ingredients they know will directly benefit the skin. BYBI Beauty products are natural, vegan and cruelty free.
Kailey Bradt Founder OWA Haircare
Kailey’s internal passion for environmental sustainability started in her high school chemistry class. That paired with her interest in clean beauty made OWA her dream career. Meet the first water-activated haircare line, made of naturally-derived powders that lather with water in a matter of seconds to form the liquid products you know & love. Formulated without water, liquid solvents, and fillers, just one bottle of OWA powder shampoo equals 8 times the washes of liquid shampoo, and the super-concentrated formula reduces waste overall.
Nancy Schnoll Founder Reflekt Skincare
Reflekt is the first of its kind—a visionary skincare brand that combines the benefits of exfoliation and hydration for an effect that is transformative on the skin. All of Reflekt’s products are rooted in this singular idea: that regular exfoliation, when delivered with hydration, builds the foundation for healthy skin. Formulated in accordance with the strict clean standards laid out by Credo and the EU, the entire Reflekt lineup is gentle enough to be used twice-daily by even the most sensitive types, and powerful enough to noticeably improve skin health and appearance.
Women on a Mission
Women with vision. Women with a voice. Women bringing us the clean beauty products we can’t live without. Watch the video behind the movement.
Behind The Video
70 Clean Beauty Founders get together and it’s epic. Go behind the scenes.