The Future of Beauty is Female - Credo
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The Future of Beauty is Female

Clean Beauty. The one industry where women rule. Meet a few here.

Gucci Westman Westman Atelier
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Gucci Westman founder Westman Atelier

Venus Williams EleVen
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Venus Williams founder EleVen

Amy Liu Tower 28
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Amy Liu founder Tower 28

Ericka Rodriguez Axiology
Nayyar Kamdar Plenaire Namrata
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Nayyar Kamdar founder Plenaire Namrata

Marie-Veronique Nadeau Marie Veronique
Ariane Goldman HATCH
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Ariane Goldman founder HATCH

90% of our founders & CEOs are women

Mary Futher kaia naturals
Kirsten Kjaer Weis Kjaer Weis
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Kirsten Kjaer Weis Founder Kjaer Weis

An in-demand makeup artist and veteran of countless magazine covers and fashion shoots, creator Kirsten Kjaer Weis noticed something about every woman that sat in her makeup chair: they all had at least a few “conventional” makeup products they found irritating to the skin. Kirsten created Kjaer Weis: fusing beautiful color, texture and design with organic non-harmful formulas.

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Rosie Jane Johnston byrosiejane
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Rosie Jane Johnston founder byrosiejane

Ere Perez Ere Perez Natural Cosmetics
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Ere Perez founder Ere Perez Natural Cosmetics

Amanda Chantal Bacon Moon Juice
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Amanda Chantal Bacon Founder Moon Juice

Founded by Amanda Chantal Bacon, a world-traveling chef, mama, sustainable lifestyle leader, and passionate food educator, Moon Juice is a holistic lifestyle brand that offers extremely pure and potent adaptogenic supplements and skincare products that aim to unstress and transform the mind and body. Moon Juice customers visit the brand's Venice, CA store for daily nourishment, beauty foods, and high-powered natural remedies that include shakes, juices and snacks in addition to supplements and skincare products.

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Jenefer Palmer OSEA
Niambi Caccchioli Pholk
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Niambi Caccchioli founder Pholk

Allison McNamara Mara Beauty

Individual. Effective. Beautiful. Badass.

Sheena Yaitanes Kosas
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Sheena Yaitanes Founder Kosas

Kosas was founded in 2015 by Sheena Yaitanes. She is a scientist, artist, entrepreneur, wife, mother, and life-long beauty devotee. Sheena was introduced to cosmetics at a young age, and her curiosity to understand what made good products work led to a major in the natural sciences. Her fascination with makeup and artistic expression lead her to study chemistry at UCI, as well as earn a Master’s Degree from Argyos School of Business and Economics at Chapman University. By combining her passions she created a collection of elevated products for women who love makeup as much as she does. 

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Lillian Tung Fur
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Lillian Tung Founder Fur

Fiona Toomey Nessa
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Fiona Toomey founder Nessa

January Olds January Labs
Stefani Padilla La Tierra Sagrada
Lauren Wolk-Goldfaden Goldfaden MD
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Lauren Wolk-Goldfaden Founder Goldfaden MD

Joanna Christina Johnny Concert
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Joanna Christina founder Johnny Concert

Neige and Pippa Blair Routine
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Neige and Pippa Blair Routine

Mimi Millard De Lune
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Mimi Millard founder De Lune

Margo Marrone The Organic Pharmacy
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Margo Marrone The Organic Pharmacy

Kendra Kolb Butler Alpyn Beauty
Amy Zunzunegui WLDKAT
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Amy Zunzunegui WLDKAT

Laura Xiao Henné Organics
Carina Chazanas Dedcool
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Carina Chazanas Founder Dedcool

Founded by Carina Chaz, Dedcool is a fragrance line based in Los Angeles that uses high quality natural ingredients that are cruelty free, vegan, non-toxic and unisex. Carina's passion for clean products and a healthy lifestyle has greatly influenced her collection of complex and sophisticated scent profiles that she develops for conscious consumers like herself.

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Tiila Abbitt Aether Beauty
Anna Brightman UpCircle
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Anna Brightman UpCircle

Chase Polan Kypris
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Chase Polan Kypris

Susanne Norwitz Maya Chia
Anne Cheatham and Dr. Christine Martey-Ochola NUELE
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Anne Cheatham and Dr. Christine Martey-Ochola NUELE

Emily Doyle Ursa Major
Munemi Imai MUN
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Munemi Imai Founder MUN

Founded by Munemi Imai, Mun is an innovative range of extraordinarily pure and effective skincare products that rely on healing botanicals, grown under pristine conditions that protect the soil’s complex ecosystem to retain the highest concentration of rich nutrients and potent bioactives. Their potent formulas, free of unnecessary additives, work synergistically to nurture, balance and brighten all skin types for radiant vitality at every age.

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More than a movement. It’s a mission.

Allison Moss type: A
Dr. Heather Rodgers Doctor Rodgers
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Dr. Heather Rodgers founder Doctor Rodgers

Bee Shapiro Ellis Brooklyn
Rose-Marie Swift rms Beauty
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Rose-Marie Swift Founder rms Beauty

After 35 years in the fashion and make-up industry, RMS Creator and celebrity makeup artist, Rose Marie Swift, has learned a lot about the impact of daily exposure to chemicals in beauty care products. RMS Beauty is dedicated to transforming the way women use makeup, and it's about more than simply using organic ingredients. Her luminziers and uncover up have a cult following, making it easy for you to glow on the go.

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Kelly Muciy Zyderma
Claudia Mata Vertly
Lisa Goldfaden Goldfaden MD
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Lisa Goldfaden founder Goldfaden MD

Carla Oates The Beauty Chef
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Carla Oates Founder The Beauty Chef

In 2009, Carla created GLOW Inner Beauty Powder and single-handedly pioneered the global ingestible beauty category. Carla has since created a complete ‘inner beauty routine’ using products that nourish the skin and improve digestive health to cultivate glowing, healthy skin and support overall well-being. Her mantra is ‘beauty begins in the belly’. 

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Daya Fields Pipette
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Daya Fields founder Pipette

Kari Gran Kari Gran
Tanya & Esme Hawkes Therapi Honey Skincare
Tricia Trimble Suntegrity Skincare
Janus Auermann Akt Therapy
Casey Georgeson SAINT JANE BEAUTY
Kim Van-Haaster Bloomeffects
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Kim Van-Haaster founder Bloomeffects

Michelle Ranavat Ranavat Botanics
Naa-Sakle Akuete Eugenia Shea
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Naa-Sakle Akuete Founder Eugenia Shea

Founded by Naa-Sakle Akuete, a former Wall Street analyst, Eu'Genia Shea is a family-run social enterprise dedicated to all natural premium shea butter moisturizers. The company is dedicated to fair wages and opportunities for their female workers in Ghana and donate 15% of their profits back to them in the form of an education fund. In Ghana, shea butter is considered a valuable substance with healing powers for the skin.

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Indie Lee INDIE LEE
Katonya B. Breaux Unsun
Heather Hamilton Zoe Organics
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Heather Hamilton founder Zoe Organics

Sasha Plavsic Ilia
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Sasha Plavsic Founder Ilia

Born and raised in Vancouver, founder Sasha Plavsic, first got the idea to start ILIA when her mom, a pioneer in organic food, encouraged her to read the ingredients on her makeup. Sasha was shocked to discover the laundry list of dirty ingredients. With her background in typography and design, she launched ILIA, known for their packaging and beautiful formulations.

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Elysse Crabtree Wabi-Sabi Botanicals
Julie Clark Province Apothecary
Mera McGrew Soapply
Susan Wong HAN Skincare Cosmetics
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Susan Wong Founder HAN Skincare Cosmetics

Founded by Susan Won, HAN is a beautiful makeup line that is formulated with butters, oils, anti-aging antioxidants to help nourish your skin. The pigments are derived from plants and vegetables, such as rose, argan, carrot and beetroot. The natural minerals HAN uses are from non-toxic iron oxides and mica. Susan and HAN are based in the Bay Area.

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Britta, Gianna, and Jill Wildling
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Britta, Gianna, and Jill Founders Wildling

At Wildling, we believe in harnessing the wisdom of nature to restore the body’s innate beauty and flow. Wise women across time maintained their beauty through sophisticated self care rituals based on a deep understanding of plants and herbs. By practicing these rituals today – in a way that is modern, sacred, and sexy – we can restore our connection with nature and rediscover a form of beauty that is non-toxic, sustainable, and wild.

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Cynthia Besteman Violets Are Blue
Stephanie Meeus 27 Rosiers
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Stephanie Meeus founder 27 Rosiers

Tata Harper Tata Harper Skincare
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Tata Harper Founder Tata Harper Skincare

Tata Harper Skincare, founded by Tata Harper, was created with the essential idea that people no longer have to sacrifice their health to look and feel beautiful. Handmade in Vermont, Tata Harper's naturally derived & nontoxic products are developed using the world's most advanced results-driven technology to nourish the skin and fight the signs of aging while promoting overall health, wellness, beauty and vitality.

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Graydon Moffat GRAYDON
Jenny Patinkin Jenny Patinkin
Dana Jackson Beneath Your Mask
Jacqueline and Allison Taylor Le Prunier
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Jacqueline and Allison Taylor Co-Founders Le Prunier

Jacqueline and Allison Taylor grew up on a 100 year-old fourth generation plum farm in Northern California. They got the idea to start a skincare businesses when they learned cold pressed plums oil is naturally rich in fatty acids and polyphenols. With combined their powers, Jacqueline, a pre-med biopsychology major for dermatology at UCLA, and Allison, a magazine editor with experience in digital marketing, to start this luxury skincare line.

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Annie Tevelin SkinOwl
Susanne Kaufmann Susanne Kaufmann
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Susanne Kaufmann Founder Susanne Kaufmann

Susanne Kaufmann's line of luxurious skincare is created with active plant ingredeints and natural oils. Susanne has harnessed centuries old wisdom, passed down for generation from her family in Austria. She has created unparalleled products for targeting anti-aging results.

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Kapua Browning Honua Hawaiian Skincare
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Kapua Browning Founder Honua Hawaiian Skincare

Longtime esthetician and Hawaiian healing devotee, Kapua Browning developed Honua, drawing on the power of Hawaiian ingredients. Honua’s innovative products combine traditional Hawaiian healing botanicals and methodologies, with modern skincare technology.  Honua believes that some of the magic also lies in the soil where these plants are grown, so many ingredients are sourced from Hawai‘i farms. For centuries, native Hawaiians have practiced the art of la’au lapa’au, a holistic approach to healing and wellness that uses native plants and minerals.  Honua harnesses the power of the same healing botanicals in every product. 

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Joanne Starkman Innersense Organic Beauty
Krysia Boinis and Kristine Keheley Vapour Beauty
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Krysia Boinis and Kristine Keheley Founders Vapour Beauty

Krysia and Kristine have a combined 40+ years experience creating natural beauty, and together at Vapour lead the evolution of clean color cosmetics. Vapour embraces formulation performance while honoring deep commitments to ingredient purity, transparency, inclusivity + sustainability.

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Suzanne LeRoux One Love Organics
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Suzanne LeRoux Founder One Love Organics

Founded by Suzanne LeRoux, One Love Organics is a line of organic skin care products are produced in small batches at the company’s ECOCERT® licensed manufacturing facility in the Golden Isles of Georgia. One Love Organics owns the only ECOCERT® licensed manufacturing facility for natural and organic cosmetics in the state of Georgia, and is one of a select few in the United States, undergoing rigorous evaluation to ensure that their products meet the highest quality, certified natural and organic, and environmentally friendly standards.

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Anju Rupal Abhati Suisse
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Anju Rupal Founder Abhati Suisse

Abhati's founder, Anju Rupal, is driven by the hope of a cleaner environment and to make sure Abhati gives back to the planet. The company operates sustainably and fair trade, and invests in those who work with them. Abhati offers an exceptional product range to its clients, unrivalled in the quality of its formulations and potency.

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Jules Miller The Nue Co
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Jules Miller founder The Nue Co

Jana Blankenship Captain Blankenship
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Jana Blankenship Founder Captain Blankenship

Founded by Jana Blankenship and based in New York's Hudson Valley, Captain Blankenship is a line of hair and grooming products made from cold pressed organic plant oils, flowers, seaweed, sea salt and organic essential oils. All products are free of synthetic preservatives, parabens, sulfates and fragrance, and packaged using recyclable and reusable glass. Jana's mission is to create safe, healthy, toxin-free products that are rich, luxurious and imbued with unique scents.

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Monica Aurigemma Bloomeffects
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Monica Aurigemma Founder Bloomeffects

Johanna Peet Peet Rivko
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Johanna Peet Founder Peet Rivko

Peet Rivko, a line created for sensitive skin, was founded by Johanna Peet in 2017. Johanna was formally working at the State Department in DC then planning on going to law school when she felt a creative calling. After living with reactive, supersentive skin for years, she starting making her own skincare products which eventually turn into Peet Rivko.

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Meredith Baird-Figone Nucifera Body
Melissa Medvedich Supernal
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Melissa Medvedich founder Supernal

Vikki Kahn Lily Lolo
Therese Clark Lady Suite
Beth Shuman 8 Faces
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Beth Shuman Founder 8 Faces

Gale Mayron Jao Brand
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Gale Mayron founder Jao Brand

Paola Lamorticella Olio E Osso
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Paola Lamorticella Olio E Osso

Sarah Brown PAI
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Sarah Brown Founder PAI

Founded by Sarah Brown, Pai is a line of skincare products formulated with sensitive and allergy-prone skin in mind. Ingredients are carefully selected with proven remedial and skin soothing properties and keep our products free from irritating chemicals and alcohol. Sarah Brown was first inspired to create Pai after years of suffering from a bad skin allergy. Her goal was to create the cleanest plant-based skin care on the market, with a range of products formulated for people with very sensitive skin.

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Jillian Dempsey Jillian Dempsey
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Jillian Dempsey founder Jillian Dempsey

Kristi Bluestein KHUS+KHUS
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Kristi Bluestein founder KHUS+KHUS

Lisa Mattam Sahajan
Mary Schulman and Amy Carr PYT Beauty
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Mary Schulman and Amy Carr PYT Beauty

Katherine, Caroline and Michelle Ramos Rituel de Fille
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Katherine, Caroline and Michelle Ramos Rituel de Fille

Marie du Petit Thouars Maison Louis Marie
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Marie du Petit Thouars founder Maison Louis Marie

Ashley Meston basd
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Ashley Meston founder basd

Joanna Montesano Saint Cosmetics
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Joanna Montesano Saint Cosmetics

Alison Haljun and Christin Powell Kinship
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Alison Haljun and Christin Powell founders Kinship

Karina Sulzer Skin Gym
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Karina Sulzer founder Skin Gym

Hope Gillerman H Gillerman Organics
Sylwia Wiesenberg Bawdy Beauty & DOPE Naturally
Esther Sutjiawan Y et Beaute
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Esther Sutjiawan founder Y et Beaute

Marie Arlet and Krystal Vaquerano Sheabrand
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Marie Arlet and Krystal Vaquerano founders Sheabrand

Creating products good for you & good for the planet.

Shirley Pinkson W3ll People
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Shirley Pinkson W3ll People

Julia Wills Herbivore
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Julia Wills Herbivore

Karen Behnke Juice Beauty
Annie Jackson Credo Beauty
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Annie Jackson Co-Founder Credo Beauty

Annie began her career in the luxury personal care category with her first job at Estee Lauder. After 6 years at Estee Lauder, Annie was recruited to be one of the early members of the team that launched Sephora USA, in her initial role in Inventory Planning, and eventually the Director of Merchandising. After several years at Sephora, Annie held different roles outside of cosmetics and eventually returned to cosmetics in Global Product Marketing for Benefit Cosmetics. In 2011, Annie returned to her Sephora roots in merchandising for color cosmetics at Sephora shops within JCPenney and was able to leverage both her branding and merchant skills. Annie has had the rare privilege of working closely with brands from ‘concept to customer’, leading multiple teams whose responsibilities spanned from creative product ideation to in-store merchandising and promotions.

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Dawn Dobras Credo Beauty
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Dawn Dobras Founder Credo Beauty

Retail mogul, Dawn Dobras, has a passion for growing small businesses into household brands…key word “passion”. In the last 25 years, Dawn has “passionately” created success stories for retail names including The Gap, Old Navy, Charlotte Russe, Decorist, Zobha - and now embarks on her clean beauty journey at Credo. Dawn's personal mission is about empowering entrepreneurs to help them succeed. If her inspirational track record is any indication, clean beauty is in very exciting, capable hands. Onward.

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Elsie Rutterford & Dominika Minarovic BYBI
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Elsie Rutterford & Dominika Minarovic Founder BYBI

Founded by beauty bloggers, Elsie & Dominika, BYBI Beauty is committed to bringing consumers really great beauty products that actually work. They create skincare using high quality ingredients they know will directly benefit the skin. BYBI Beauty products are natural, vegan and cruelty free.

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Kailey Bradt OWA Haircare
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Kailey Bradt Founder OWA Haircare

Kailey’s internal passion for environmental sustainability started in her high school chemistry class. That paired with her interest in clean beauty made OWA her dream career. Meet the first water-activated haircare line, made of naturally-derived powders that lather with water in a matter of seconds to form the liquid products you know & love. Formulated without water, liquid solvents, and fillers, just one bottle of OWA powder shampoo equals 8 times the washes of liquid shampoo, and the super-concentrated formula reduces waste overall. 

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Women on a Mission

Women with vision. Women with a voice. Women bringing us the clean beauty products we can’t live without. Watch the video behind the movement.