Creamy formula
"Very creamy and buildable, feels very smooth and blends easily."
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A multi-tasking tinted balm for lips and cheeks.
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Suitable for
All skin types including dry, mature, sensitive, blemish-prone, combination, and normal.
Why we stand behind it
This tinted balm is a versatile and long-lasting formula that provides buildable color with a luminous finish. We recommend it because it enhances your natural beauty and gives your skin a beautiful sun-kissed glow. This silicone-free formula is made with skin-loving plant-based ingredients like green tea extract and aloe vera extract that gives a skin care boost with every application.
Key ingredients
Green tea extract: Antioxidant properties, helps soothe the skin, and provides a skincare boost.
Aloe vera extract: Keeps the skin hydrated while also reducing redness and inflammation.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Fragrance Free
Paraben Free
Just tap, tap and blend with fingertips onto cheeks and lips.
Tip: Use a brush for a more diffused effect and layer for bolder color
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountTower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.
SHOP ALL Tower 28Overall rating: 4.751366 / 5 from 366 reviews.
BeachPlease Luminous Tinted Balm offers a multi-tasking, tinted balm for lips and cheeks, suitable for all skin types. It provides long-lasting, buildable color with a luminous finish, thanks to its plant-based ingredients. Customers appreciate its natural glow, smooth texture, and vibrant colors.
Review topics: ["color","feels","packaging","issues","looks","shade","texture","scent","glow","skin","formula","price","sun","consistency","beauty","blush","amount","irritation","compliments","hour","power","hair","base","blends","selection","value","coverage","balm","gift","finish"].
"Very creamy and buildable, feels very smooth and blends easily."
— Kerry S. (5/5)
"Oh man, I was so excited to get office hour. The pan color does not match the packaging color at all. This was described as a mauve, and I run neutral/cool. This was quite orange on me. Two stars because I think I loved the texture."
— Ella (2/5)
"Been using this one as long as it’s been available. It stacks and stays on really well. I don’t think I’ll ever stop using it"
— Tess C. (5/5)
"I've been using this on my cheeks, eyes, and sometimes lips. I normally prefer stick formulations, but it's really easy to apply and doesn't take up very much room in my makeup bag as the packing is super slender!"
— Julie L. (5/5)
"I use it for light makeup days and bring it with me on the go. The texture is great, the color is natural, loving it!"
— Evelin C. (5/5)
"Absolutely great love the color range and the payload on the cheek a little less creamy than other blushes but makes it easy to build"
— RP (5/5)
"Love the color , gives a fresh sun-kissed look and is really easy to blend on cheeks. The only downside is it only lasts a few hours."
— Leraz T. (4/5)
"Great buildable and blendable pigment that doesn't feel sticky and looks like a natural glow on the skin."
— Kayla (5/5)
"my everyday blush! great color, a little goes a long way. I like to set it with powder blush"
— N (5/5)
"This is the second time I have purchased this blush. A little goes a long way and it’s easy to blend."
— Andrea M. (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
This Product Is: a multi-tasking tinted balm for lips and cheeks
Good For: all skin types including dry, mature, sensitive, blemish-prone, combination and normal
Why We Love It: Tower 28 BeachPlease Luminous Tinted Balm delivers long-lasting, buildable color in a luminous, second-skin finish. This silicone-free formula is made with skin-loving plant-based ingredients like green tea extract and aloe vera extract that gives a skincare boost with every application. Inspired by the colors of the Santa Monica sunset. No cakiness, no harsh lines – just beautiful, sun-kissed skin.
Shop BeachPlease Luminous Tinted Balm in 8 Shades:
Magic Hour: sun-kissed rosy nude
Happy Hour: sun-kissed coral pink
Golden Hour: sun-kissed orange
Rush Hour: sun-kissed peach
After Hours: sun-kissed berry
Power Hour: sun-kissed terracotta
Office Hours: sun-kissed mauve
Dream Hour (NEW): sun-kissed bright pink
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