Tower 28

BeachPlease Luminous Tinted Balm

Golden Hour (sun-kissed orange)
Golden Hour (sun-kissed orange)
Golden Hour (sun-kissed orange)
Golden Hour (sun-kissed orange)
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award winning final sale
Golden Hour (sun-kissed orange)
Golden Hour (sun-kissed orange)
Golden Hour (sun-kissed orange)
Golden Hour (sun-kissed orange)
All
All
All
All
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award winning final sale Tower 28

BeachPlease Luminous Tinted Balm

BeachPlease Luminous Tinted Balm

$16
$16 $20.00

A multi-tasking tinted balm for lips and cheeks.

Golden Hour
Sun-Kissed Orange
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BeachPlease Luminous Tinted Balm

Golden Hour (sun-kissed orange)
$16
  • Overview
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types including dry, mature, sensitive, blemish-prone, combination, and normal.

Why we stand behind it

This tinted balm is a versatile and long-lasting formula that provides buildable color with a luminous finish. We recommend it because it enhances your natural beauty and gives your skin a beautiful sun-kissed glow. This silicone-free formula is made with skin-loving plant-based ingredients like green tea extract and aloe vera extract that gives a skin care boost with every application.

Key ingredients

Green tea extract: Antioxidant properties, helps soothe the skin, and provides a skincare boost.
Aloe vera extract: Keeps the skin hydrated while also reducing redness and inflammation.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Fragrance Free

Paraben Free

Usage

Just tap, tap and blend with fingertips onto cheeks and lips.
Tip: Use a brush for a more diffused effect and layer for bolder color

Full ingredient list
<p><strong>Magic Hour:</strong><br>hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, jojoba esters, cera microcristallina/microcrystalline wax/cire microcristalline, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 73360, ci 77491, ci 77492, ci 77499, ci 77891</p> <p><strong>Golden Hour:</strong><br>hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, cera microcristallina/microcrystalline wax/cire microcristalline, jojoba esters, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 45380, ci 73360, ci 77491, ci 77492, ci 77891</p> <p><strong>Happy Hour:</strong><br>hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, cera microcristallina/microcrystalline wax/cire microcristalline, jojoba esters, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 15850, ci 45380, ci 73360, ci 77492, ci 77891</p> <p><strong>Rush Hour:</strong><br>hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, jojoba esters, cera microcristallina/microcrystalline wax/cire microcristalline, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 73360, ci 77491, ci 77492, ci 77891</p> <p><strong>After Hours:</strong><br>hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, jojoba esters, cera microcristallina/microcrystalline wax/cire microcristalline, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 15850, ci 77491, ci 77492, ci 77499, ci 77891</p> <p><strong>Power Hour:</strong><br>hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, jojoba esters, cera microcristallina/microcrystalline wax/cire microcristalline, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 15850, ci 77491, ci 77492, ci 77499, ci 77891</p>
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Pact beauty packaging recycling guide
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Tower 28

Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.

SHOP ALL Tower 28

Overall rating: 4.7433157 / 5 from 374 reviews.

AI Generated Review Summary

BeachPlease Luminous Tinted Balm offers a multi-tasking, tinted balm for lips and cheeks, suitable for all skin types. It provides long-lasting, buildable color with a luminous finish, thanks to its plant-based ingredients. Customers appreciate its natural glow, smooth texture, and vibrant colors.

Summary topics

  • Blending (7%): It was reported by customers that the blends on this product are excellent and provide a natural glow.
  • Magic Hour Shade (21%): Many customers brought up the fact that Magic Hour is beautiful and they love the color as well.
  • Natural Look (20%): A significant number of customers stated that the product gives a natural and beautiful look on the skin.
  • Dewy Glow (8%): Customers raved about the glow this product provides, giving a dewy, youthful glow that looks like I just took a run.
  • Smooth Texture (8%): Customers expressed appreciation for the texture of the product, mentioning that it is smooth and easy to apply.

Review topics: ["color","feels","skin","issues","packaging","texture","looks","scent","shade","glow","formula","price","sun","beauty","amount","blush","consistency","irritation","selection","hour","hair","base","value","blends","compliments","coverage","gift","balm","power","pigment"].

Review highlights

  • "Great color payoff, doesn’t irritate skin, beautiful texture." — Briana Y.
  • "The formula is creamy and buildable, and the different shades are all so cute." — Kelsey
  • "Rush hour is such a lovely peachy warm glow." — A

Reviews

Sheer and buildable.

"This peachy and rosy hue looks very natural. It is sheer enough to wear over tinted moisturizers and blends effortlessly. A little swipe gives you a hint of color , and additional application builds with easy control. Very pleased!"

— Erin D. (5/5)

Amazing!

"This blush is pretty great! INCREDIBLY pigmented: it only takes one *pat* of my blush brush to get the perfect amount! It takes a while to blend, but I do like the formula (it melts into my skin and looks super natural). I'm definitely considering some other shades in the future!"

— Hannah F. (4/5)

Excellent Pigmentation

"I really like this product and it has excellent pigmentation. With a touch more moisture built in, I think it would spread more easily across the cheeks and go on the lips more smoothly. That said, I would definitely recommend as long as you're applying to a well-hydrated base."

— Olivia D. (4/5)

Natural and glowy

"Second purchase of this tinted balm. It goes on smooth and add just the right amount of color for glowy look."

— Lisa C. (5/5)

Stays all day

"​This is my first time purchasing this tinted balm. I use it as a blush. It lays beautifully and a little goes a long way. I am excited now to purchase other colors."

— Naza H. (5/5)

Not "Dewy"

"I was looking for a cream blush that would give a “dewy” look . I felt like this was farm from that...almost “chalky” and not smooth to apply. It doesn't blend well either."

— Joy S. (2/5)

feels good!

"easy blendible for cheeks. love the packaging. looks weird on lips."

— Jansyn T. (5/5)

Creamy formula

"Very creamy and buildable, feels very smooth and blends easily."

— Kerry S. (5/5)

Pulled orange

"Oh man, I was so excited to get office hour. The pan color does not match the packaging color at all. This was described as a mauve, and I run neutral/cool. This was quite orange on me. Two stars because I think I loved the texture."

— Ella (2/5)

Perfect

"Been using this one as long as it’s been available. It stacks and stays on really well. I don’t think I’ll ever stop using it"

— Tess C. (5/5)

Q&A

Is this a glittery/shimmery blush?
Hi there! Nope! This product does not contain any glitter/shimmer