
Tower 28 BeachPlease Luminous Tinted Balm
Tower 28 BeachPlease Luminous Tinted Balm
BeachPlease Luminous Tinted Balm
This Product Is: a multi-tasking tinted balm for lips and cheeks
Good For: all skin types including dry, mature, sensitive, blemish-prone, combination and normal
Why We Love It: Tower 28 BeachPlease Luminous Tinted Balm delivers long-lasting, buildable color in a luminous, second-skin finish. This silicone-free formula is made with skin-loving plant-based ingredients like green tea extract and aloe vera extract that gives a skincare boost with every application. Inspired by the colors of the Santa Monica sunset. No cakiness, no harsh lines – just beautiful, sun-kissed skin.
Shop BeachPlease Luminous Tinted Balm in 7 Shades:
Magic Hour: sun-kissed rosy nude
Happy Hour: sun-kissed coral pink
Golden Hour: sun-kissed orange
Rush Hour: sun-kissed peach
After Hours: sun-kissed berry
Power Hour: sun-kissed terracotta
Office Hours (NEW): sun-kissed mauve
Just tap, tap + blend with fingertips onto cheeks and lips.
Tip: Use a brush for a more diffused effect and layer for bolder color
Help Us End Beauty Packaging Waste: click here to learn how to properly recycle your makeup & skin care products.

Click an ingredient for more info
Magic Hour:
hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, jojoba esters, cera microcristallina/microcrystalline wax/cire microcristalline, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 73360, ci 77491, ci 77492, ci 77499, ci 77891
Golden Hour:
hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, cera microcristallina/microcrystalline wax/cire microcristalline, jojoba esters, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 45380, ci 73360, ci 77491, ci 77492, ci 77891
Happy Hour:
hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, cera microcristallina/microcrystalline wax/cire microcristalline, jojoba esters, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 15850, ci 45380, ci 73360, ci 77492, ci 77891
Rush Hour:
hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, jojoba esters, cera microcristallina/microcrystalline wax/cire microcristalline, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 73360, ci 77491, ci 77492, ci 77891
After Hours:
hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, jojoba esters, cera microcristallina/microcrystalline wax/cire microcristalline, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 15850, ci 77491, ci 77492, ci 77499, ci 77891
Power Hour:
hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, jojoba esters, cera microcristallina/microcrystalline wax/cire microcristalline, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 15850, ci 77491, ci 77492, ci 77499, ci 77891
This product is fragrance free.

All products are cruelty-free and formulated without ingredients on The Dirty List™️. At Credo, "clean" goes even deeper. Learn more.
Tower 28 Beauty creates products that are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested.
Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living. Tower28 Beauty is the magic of that easy breezy day at the beach, bottled.
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