Innersense Organic Beauty

Bright Balance Hairbath Purple Toning Shampoo

Bright Balance Hairbath Purple Toning Shampoo

A violet toning shampoo that neutralizes brass and boosts brilliances in blonde and gray hair.

Regular price $30
Sale price $30 Regular price
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  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand

Suitable for

Formulated for all hair textures of blonde, gray and white hair.

Why we stand behind it

This clean, purple-hued shampoo cleanses hair thoroughly yet gently and tones color by neutralizing brass and yellow while boosting brilliance. It’s carefully crafted with good-for-you ingredients such as nourishing apple and rice extracts to draw in moisture, resulting in hair that looks and feels healthier than before. Monoi oil shields strands from the elements, keeping color brighter for longer.

Made with blonde and gray hues in mind, this nurturing vegan formula works across all hair types and textures.

Key ingredients

Apple and rice extracts: Nourish by drawing in moisture, resulting in hair that looks and feels healthy.
Monoi oil: Shields strands from the elements, keeping color brighter for longer.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Gluten Free

Soy Free

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:


I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.


I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.


I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.


Take a deep breath and become centered. Apply a small amount of hairbath into hands and emulsify into a light lather. With fingertips, massage into scalp and hair. Rinse thoroughly.

Full ingredient list

Bright Balance Hairbath: Ingredients: water/aqua/eau || cocamidopropyl hydroxysultaine || hamamelis virginiana (witch hazel) water || sodium cocoyl isethionate || glycerin || alcohol || caprylyl/capryl glucoside || glyceryl stearate se || guar hydroxypropyltrimonium chloride || sodium levulinate || potassium sorbate || citric acid || pyrus malus (apple) fruit extract || oryza sativa (rice) extract* || 2,6-dimethyl-7-octen-2-ol || orange terpenes || triethyl citrate || basic blue 99 || sodium gluconate || basic red 76 || hydrolyzed rice protein || butyrospermum parkii (shea) butter* || calophyllum inophyllum seed oil* || persea gratissima (avocado) oil || plumeria acutifolia flower extract || simmondsia chinensis (jojoba) seed oil* || allyl heptoate natural || alpha-terpineol || amyris balsamifera bark oil || anisaldehyde || benzyl acetate || beta-ionone || dimethyl heptenal || dodecahydro tetramethyl naphthofuran || eugenia caryophyllus (clove) leaf oil || eugenol || gamma decalactone || gamma nonalactone || gamma undecalactone || hexenyl acetate || hexyl acetate || hexyl cinnamal (hexyl cinnamic aldehyde) || lemon oil terpenes || methyl benzoate || phenethyl acetate || phenethyl alcohol || raspberry ketone || rosmarinus officinalis (rosemary) leaf oil || vanillin || hydrolyzed quinoa || taraxacum officinale (dandelion) leaf extract || melissa officinalis leaf extract || salvia officinalis (sage) leaf extract || coconut acid || sodium isethionate || sodium benzoate || benzyl alcohol || citronellolᵻ || limoneneᵻ || linaloolᵻ

Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

Earn rewards through recycling login

1 Product Recycled = 10 Credo Rewards Points

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Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

Innersense Organic Beauty

Innersense Organic Beauty is a love story between two seasoned beauty professionals who share a passion for health, hair, beauty and the planet. Greg and Joanne Starkman are pioneers who founded the brand in 2005 when they realized the need for clean, pure, organic and non-toxic professional quality hair care products. They trusted their innersense, sourcing the highest quality and Certified Organic ingredients, in the purest, most concentrated form, to create a complete, award-winning line of safe, sustainable and cruelty free personal care products. The ongoing result is salon performance formulas that hydrate, nourish and revitalize all hair types.

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