Decent tanner, clean ingredients
"Does what it says and isn’t too dark after one application"
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A gradual sunless tanning moisturizer for face and body that deeply hydrates, moisturizes, and supports the skin barrier, whilst delivering a customizable, long-lasting glow.
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Suitable for
All skin types, tones, and ages.
Why we stand behind it
This gradual self-tanning moisturizer is formulated with hardworking ingredients, including multi-weight hyaluronic acid, shea butter, apricot oil, fermented aloe vera, and natural plant-based DHA. The formula nourishes and visually enhances skin’s texture and tone while providing deep hydration and a buildable, long-lasting glow that develops with daily use—from a natural sun-kissed look on day one to a bronzed radiance by day two.
Key ingredients
Triple-Active Hyaluronic Acid: A blend of three molecular weights that deeply hydrates multiple layers of the skin to visibly smooth, firm, and enhance radiance.
Shea Butter: An emollient rich in fatty acids that helps strengthen the skin barrier while soothing, moisturizing, and replenishing the skin.
Plant-Based DHA: A natural self-tanning active that adapts to all skin tones, delivering a natural-looking, customizable glow.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Alcohol Free
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Exfoliate and shave 24 hours before application.
Apply evenly as you would a regular body moisturizer. Start from the legs and work up in stages for a seamless application.
Work excess product over the hands and feet. Wash hands thoroughly after use.
Apply daily until you reach your desired glow.
Customize:
One day: sun-kissed glow
Two days: deeper bronzed finish.
Pro-tip
When used like a regular body moisturizer, it delivers a sun-kissed glow after one day and a deeper, bronzed finish after two.
Radical Fragrance transparency
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountSelf Glow by James Read is skincare-first sunless tanning. Powered by advanced skincare actives, vegan formulas, and a commitment to sustainability, it delivers a glow that feels as good as it looks—effortless, radiant, and nourishing. James Read is a sunless tanning expert with over two decades of experience and a legendary reputation as The King of Tanning. His signature golden touch has graced icons like Lady Gaga, Mariah Carey, and Kate Moss, and he’s been trusted by designers such as Tom Ford and Burberry for fashion shows and editorial shoots. Over the years, James’s eponymous brand earned more than 35 beauty awards and a devoted global following—but he didn’t stop there. As the tanning category evolved, so did his vision. He trained as an esthetician to deepen his skincare expertise and reimagine what modern, natural-looking tanning could be. Self Glow is the result—an elevated collection designed to work with all skin tones and types, delivering a customizable glow on your terms.
SHOP ALL Self Glow by James ReadOverall rating: 4.7391305 / 5 from 23 reviews.
Endless Summer Gradual Tan Moisturizer offers deep hydration and moisture, supporting the skin barrier while providing a customizable, long-lasting glow. Customers appreciate its stunning color and natural, radiant finish.
Review topics: ["color","texture","skin","scent","looks","glow","tan","moisturizer","streaks","buy"].
"Does what it says and isn’t too dark after one application"
— Abigail P. (4/5)
"This has a nice consistency which makes it easy to apply. It also has a nice scent and no "self tanner" smell!"
— Caitlin C. (5/5)
"Amazing product. Love the color it creates and the texture is good as well. Highly recommend."
— Noemie T. (5/5)
"Needed a clean self tanner and was recommended this one by staff. It does self tan, but has the "self tan" smell and I found did go on patchy. I had some patchy spots which would not go away. It is a subtle tan which I liked. Be careful putting this on and then wearing light colored clothes even the next day as it can sweat /wear off on clothes especially at contact points like neck, etc. For a clean product was glad to find, but general execution of product could be better."
— Jennifer L. (3/5)
"Finally some non-incentived reviews!! Tried this on in the store & then gave it an hour. No bad self tan smell. A lot of products claim that but they lie or after a couple weeks the bottle stinks. So far so good with this one! I’ve been self tanning since the 90’s & have seen/tried it all. So happy this one exists!"
— Alisun (5/5)
"I like the lotion and it is pretty moisturizing but it takes a lot to get deep color. Using it every day as directed it is very pricey"
— Andrea J. (4/5)
"A healthy natural glow as my summer tan wears off! Love"
— Isa (5/5)
"I was super excited about this product based on reviews. The color is great but I can't apply it without it looking streaky/patchy. I've tried everything!"
— Jessica (3/5)
"This product is working on my white skin without being too orange. I find within about 3 to 4 hours. I have color. It does not smell too strong and I would buy it again."
— Jill B. (5/5)
"Another winner for me, so easy to apply, no streaks or transfer, just glowing skin!"
— Nicola M. (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
A gradual sunless tanning moisturizer for face and body that deeply hydrates, moisturizes, and supports the skin barrier, whilst delivering a customizable, long-lasting glow.
Self Glow by James Read Alcohol Free bath & body body moisturizer body moisturizers combination skin covered all season cruelty free daily moisturizer dry skin dull skin gifts hot weather heroes Hyaluronic Acid mature skin men's skincare minis & travel moisturizer moisturizers moisturizing creams multi-tasking Naturally Derived Fragrance normal skin oily skin self tanner sensitive skin shea butter Shop By Concern_Dry Skin Shop By Concern_Dull Skin Shop By Concern_Sun Protection Shop By Ingredient_Alcohol Free Shop By Ingredient_Hyaluronic Acid Shop By Ingredient_Vegan Shop By Ingredient_Vitamin E Shop by Packaging_PCR Shop by Routine_Morning & Night Shop By Size_Minis & Travel Shop By Skin Type_All Shop By Skin Type_Combination Shop By Skin Type_Dry Shop By Skin Type_Mature Shop By Skin Type_Normal Shop By Skin Type_Oily Shop By Skin Type_Sensitive skin care skin type all summer tested sun care sun care & self tanners sun protection suncare & self tanners sunless tanner sunscreens & self tanners tinted moisturizer travel travel & gift sets travel & minis travel & trial size travel sets travel size travel size & gift sets Vegan vegan body vegan skincare Vitamin E add-to-cart //credobeauty.com/cdn/shop/files/SelfGlowbyJamesRead_EndlessSummerGradualTan_02_Swatch.jpg?v=1748953645 //credobeauty.com/cdn/shop/files/SelfGlowbyJamesRead_EndlessSummerGradualTan_03_BA.jpg?v=1748953736 //credobeauty.com/cdn/shop/files/SelfGlowbyJamesRead_EndlessSummerGradualTan_04_BA.jpg?v=1748953648 //credobeauty.com/cdn/shop/files/SelfGlowbyJamesRead_EndlessSummerGradualTan_05_BA.jpg?v=1748953742 //credobeauty.com/cdn/shop/files/SelfGlowbyJamesRead_EndlessSummerGradualTan_06_Benefits.jpg?v=1748953753 //credobeauty.com/cdn/shop/files/SelfGlowbyJamesRead_EndlessSummerGradualTan_07_Ingredients.jpg?v=1748953656 //credobeauty.com/cdn/shop/files/SelfGlowbyJamesRead_EndlessSummerGradualTan_08_Model.jpg?v=1748953724 //credobeauty.com/cdn/shop/files/SelfGlowbyJamesRead_EndlessSummerGradualTan_09_Box.jpg?v=1748953679 42032077242481 6.8 oz / 200 ml 59.00 //credobeauty.com/cdn/shop/files/SelfGlowbyJamesRead_EndlessSummerGradualTan_01.png?v=1762270128 https://credobeauty.com/products/endless-summer-gradual-tan-moisturizer?variant=42032077242481 InStock 6.8 oz / 200 ml