Self Glow by James Read

Endless Summer Gradual Tan Moisturizer

Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
Endless Summer Gradual Tan Moisturizer
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Self Glow by James Read

Endless Summer Gradual Tan Moisturizer

Endless Summer Gradual Tan Moisturizer

$59
$59

A gradual sunless tanning moisturizer for face and body that deeply hydrates, moisturizes, and supports the skin barrier, whilst delivering a customizable, long-lasting glow.
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Endless Summer Gradual Tan Moisturizer

6.8 oz / 200 ml
$59
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types, tones, and ages.

Why we stand behind it

This gradual self-tanning moisturizer is formulated with hardworking ingredients, including multi-weight hyaluronic acid, shea butter, apricot oil, fermented aloe vera, and natural plant-based DHA. The formula nourishes and visually enhances skin’s texture and tone while providing deep hydration and a buildable, long-lasting glow that develops with daily use—from a natural sun-kissed look on day one to a bronzed radiance by day two.

Key ingredients

Triple-Active Hyaluronic Acid: A blend of three molecular weights that deeply hydrates multiple layers of the skin to visibly smooth, firm, and enhance radiance.

Shea Butter: An emollient rich in fatty acids that helps strengthen the skin barrier while soothing, moisturizing, and replenishing the skin.

Plant-Based DHA: A natural self-tanning active that adapts to all skin tones, delivering a natural-looking, customizable glow.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Vegan

Alcohol Free

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

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Usage

Exfoliate and shave 24 hours before application.

Apply evenly as you would a regular body moisturizer. Start from the legs and work up in stages for a seamless application.

Work excess product over the hands and feet. Wash hands thoroughly after use.

Apply daily until you reach your desired glow.

Customize:

One day: sun-kissed glow

Two days: deeper bronzed finish.

Pro-tip

When used like a regular body moisturizer, it delivers a sun-kissed glow after one day and a deeper, bronzed finish after two.

Full ingredient list
Aqua (Water), Dihydroxyacetone, Propanediol, Coconut Alkanes, Squalane, Polyacrylate-13, Glycerin, Dimethyl Isosorbide, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Butyrospermum Parkii (Shea) Butter, Prunus Armeniaca (Apricot) Kernel Oil, Aloe Barbadensis Leaf Juice, Erythrulose, Tocopherol, Bakuchiol, Cordyceps Sinensis Extract, Crithmum Maritimum Extract, Gluconolactone, Inonotus Obliquus (Mushroom) Extract, Lentinus Edodes Extract, Trametes Versicolor Extract, Tremella Fuciformis Sporocarp Extract, Saccharide Isomerate, Phenoxyethanol, Hydrogenated Polyisobutene, Glyceryl Linoleate, Coco-Caprylate/Caprate, Panthenol, Sodium Stearoyl Glutamate, Polyglyceryl-10 Laurate, Ethylhexyl Palmitate, Pentylene Glycol, Parfum (Fragrance), Sorbitan Isostearate, Ethylhexylglycerin, Hydrolyzed Jojoba Esters, Sodium Metabisulfite, Citric Acid, Glyceryl Linolenate, Sodium Citrate, Saccharomyces Ferment Lysate Filtrate, Sodium Benzoate, Potassium Sorbate
Fragrance

Radical Fragrance transparency

Credo believes in your right-to-know.

US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.

This fragrance is comprised of:

essential oils

certified organic fragrance

natural fragrance

naturally-derived fragrance

synthetic fragrance

Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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1 Product Recycled = 10 Credo Rewards Points

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Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

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Self Glow by James Read

Self Glow by James Read is skincare-first sunless tanning. Powered by advanced skincare actives, vegan formulas, and a commitment to sustainability, it delivers a glow that feels as good as it looks—effortless, radiant, and nourishing. James Read is a sunless tanning expert with over two decades of experience and a legendary reputation as The King of Tanning. His signature golden touch has graced icons like Lady Gaga, Mariah Carey, and Kate Moss, and he’s been trusted by designers such as Tom Ford and Burberry for fashion shows and editorial shoots. Over the years, James’s eponymous brand earned more than 35 beauty awards and a devoted global following—but he didn’t stop there. As the tanning category evolved, so did his vision. He trained as an esthetician to deepen his skincare expertise and reimagine what modern, natural-looking tanning could be. Self Glow is the result—an elevated collection designed to work with all skin tones and types, delivering a customizable glow on your terms.

SHOP ALL Self Glow by James Read

Overall rating: 4.76 / 5 from 25 reviews.

AI Generated Review Summary

Endless Summer Gradual Tan Moisturizer offers deep hydration and moisture, supporting the skin barrier while providing a customizable, long-lasting glow. Customers appreciate its stunning color and natural, radiant finish.

Summary topics

  • Glow (25%): A significant number of customers raved about the product, describing it as natural, radiant, and luxurious.
  • Color (35%): Many customers remarked that the color of the product is great and they love how it creates a stunning color.

Review topics: ["color","texture","skin","scent","looks","glow","tan","moisturizer","streaks","buy"].

Review highlights

  • "Love the color it creates and the texture is good as well." — Noemie T.
  • "Endless Summer gives me the most beautiful, natural glow, it feels very luxurious on the skin as well!" — Paula P.
  • "Super moisturising and a lovely colour." — Helen J.

Reviews

Golden glowing

"Best way to kick start your tan naturally…all the while feeling comfortable getting out in the sun with a golden tan with this one. . leave pasty tan-less skin behind. Love the packaging too. It’s nice to display on the counter so I don’t forget to put it on after the shower."

— Ashley I. (5/5)

natural

"Ive never used a product like this but it was a gift so I gave it a whirl. I really really like it. Super natural"

— michelle w. (5/5)

Decent tanner, clean ingredients

"Does what it says and isn’t too dark after one application"

— Abigail P. (4/5)

no "self tanner" smell!

"This has a nice consistency which makes it easy to apply. It also has a nice scent and no "self tanner" smell!"

— Caitlin C. (5/5)

Amazing product

"Amazing product. Love the color it creates and the texture is good as well. Highly recommend."

— Noemie T. (5/5)

self tanner

"Needed a clean self tanner and was recommended this one by staff. It does self tan, but has the "self tan" smell and I found did go on patchy. I had some patchy spots which would not go away. It is a subtle tan which I liked. Be careful putting this on and then wearing light colored clothes even the next day as it can sweat /wear off on clothes especially at contact points like neck, etc. For a clean product was glad to find, but general execution of product could be better."

— Jennifer L. (3/5)

Nice color & ZERO self tan smell

"Finally some non-incentived reviews!! Tried this on in the store & then gave it an hour. No bad self tan smell. A lot of products claim that but they lie or after a couple weeks the bottle stinks. So far so good with this one! I’ve been self tanning since the 90’s & have seen/tried it all. So happy this one exists!"

— Alisun (5/5)

Good but not great

"I like the lotion and it is pretty moisturizing but it takes a lot to get deep color. Using it every day as directed it is very pricey"

— Andrea J. (4/5)

Love

"A healthy natural glow as my summer tan wears off! Love"

— Isa (5/5)

Great color and that's all

"I was super excited about this product based on reviews. The color is great but I can't apply it without it looking streaky/patchy. I've tried everything!"

— Jessica (3/5)

Q&A