- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types.
Why we stand behind it
The plush clean formula supports lash health while giving you inky-black, super defined, lifted, lengthened, naturally full-looking, ultraconditioned lashes. The rich pigment doesn’t flake or smudge, for lush, healthy-looking lashes with beautiful definition that lasts all day.
The patented brush head is made with three-edged cross sections and bristles of alternating lengths that create grooves to make the mascara easy to apply without clumping, so it’s simple to create a natural or dramatic look on a wide range of eye shapes and lash-hair lengths. And the special tapered end gets at every last lash.
• 97% said their lashes looked instantly lifted and volumized.* 97% said the formula lasted all day.*
• 97% said they noticed less lash fallout since using this mascara.*
• 94% said their lashes looked twice as long.*
• 93% said this gave their lashes a lifting effect.*
• 91% said they could apply multiple layers without lashes clumping together, building for a dramatic effect.*
*Based on a four-week third-party consumer-perception study of 34 women ages 30 to 55.
Key ingredients
• Widelash™: A biotin-tripeptide with provitamin B5 fortifies the roots of your lashes for stronger, visibly longer lashes.
• Tahitian Microalgae: Clinically proven to enhance lash density for visibly thicker, fuller lashes.
• Vitamin E: Conditions lashes.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Fragrance Free
Alcohol Free
Paraben Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Brush through your lashes, starting at the roots and lifting upward. Use the tapered tip for corners and lower lashes; layer for added definition and depth.
Full ingredient list
Click or tap an ingredient to learn more
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Developed by Goop founder, wellness advocate and - academy award-winner, Gwyneth Paltrow, this high performing skincare line is where luxury formulas meet pure organic ingredients and the results are skin-changing. Goop is passionate about the idea that beauty comes from the inside out. So they use clinically proven and best-in-class ingredients at active levels to create skin care, skin-boosting ingestibles, and body essentials that are luxurious, deliver high-performance results, and enliven the senses with exquisite textures and beautiful scents.
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