My favourite skincare-rich self tan!
"Lovely"
Your free Valentine’s gift
Enjoy a box of 12 clean beauty favorites & a sweet treat with any $150+ purchase. Limited time only, while supplies last.
Tata Harper Deluxe Hydrating Floral Essence
Grown Alchemist Mini Gentle Gel Facial Cleanser
Stripes Mini Oh My Glide Play Oil
Goldfaden Mini Radiance Whip Mask
Maison Louis Marie Mini No.13 Mini Perfume Oil Roller
Uni Mini 24 Hour Body Serum
LolaVie Mini Restorative Shampoo
Pareva Beauty Mini C35.5 Firming Glow Serum
Gen See Full Size Mix Media Matte Liquid Eyeshadow in Plush
Goop Full Size Lip Repair Mask
Ilia Full Size Limitless Mascara in Before Dawn
RMS Full Size Liplights Cream Lip Gloss in Babette
Tony's Chocolonely Milk Bar 32%
6am - 7pm PST
email address

Suitable for
All skin types
Why we stand behind it
Formulated with natural cacao extract and vitamin E, this lightweight tinted serum is enriched with skin-brightening actives, antioxidant-rich botanicals, and hydrating glycerin to nourish, even, and enhance your complexion. The soft-blurring finish smooths the appearance of skin, while a gradual, buildable tan develops over time, leaving skin visibly refreshed, naturally radiant, and sun-kissed with every application.
Key ingredients
HYALURONIC ACID MATRIX: 5 types of hyaluronic acid for intense hydration and wrinkle reduction within 30 minutes.
PHYTOCOLLAGEN: Plant-based collagen boosting hydration.
NATURAL CACAO EXTRACT: Natural color tint that adjusts to every skin tone. Rich in magnesium and Vitamin C, promoting cell regeneration, nourishing and hydrating the skin and enhancing softness and elasticity.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Step 1: Begin with clean, dry skin.
Step 2: Dispense three pea-sized amounts onto your fingertips or the Sunbrush.
Step 3: Starting at the hairline, blend the serum downward across the face and neck, ensuring even coverage.
Step 4: Use sweeping or pressing motions to work the product into the skin.
Step 5: Wash hands thoroughly after application if applying by hand.
Pro-tip
For best results, we recommend using the serum up to three times. Most people apply on Day 1, skip a day, then reapply on Day 3 to build a natural, even tan without overdeveloping.
Delicately scented with our signature unisex blend of uplifting bergamot and sunlit florals, softened by creamy sandalwood and smooth vanilla.
Radical Fragrance transparency
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountSelf Glow by James Read is skincare-first sunless tanning. Powered by advanced skincare actives, vegan formulas, and a commitment to sustainability, it delivers a glow that feels as good as it looks—effortless, radiant, and nourishing. James Read is a sunless tanning expert with over two decades of experience and a legendary reputation as The King of Tanning. His signature golden touch has graced icons like Lady Gaga, Mariah Carey, and Kate Moss, and he’s been trusted by designers such as Tom Ford and Burberry for fashion shows and editorial shoots. Over the years, James’s eponymous brand earned more than 35 beauty awards and a devoted global following—but he didn’t stop there. As the tanning category evolved, so did his vision. He trained as an esthetician to deepen his skincare expertise and reimagine what modern, natural-looking tanning could be. Self Glow is the result—an elevated collection designed to work with all skin tones and types, delivering a customizable glow on your terms.
SHOP ALL Self Glow by James Read