RŌZ

FOUNDATION Shampoo

10 oz / 300 ml
2.4 oz / 70 ml
20.2 oz / 600 ml (Refill)
30.4 oz / 900 ml
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award winning bestseller
10 oz / 300 ml
2.4 oz / 70 ml
20.2 oz / 600 ml (Refill)
30.4 oz / 900 ml
all
all
all
all
all
all
all
all
all
all
alias
award winning bestseller RŌZ

FOUNDATION Shampoo

FOUNDATION Shampoo

$39
$39 $0.00

A gentle, daily hydrating shampoo that creates the perfect foundation for both air drying and styling.

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FOUNDATION Shampoo

10 oz / 300 ml
$39
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All Hair Types

Why we stand behind it

RŌZ's award-winning FOUNDATION Shampoo thoroughly cleanses while hydrating and strengthening the hair. Using coconut-based surfactants to create a rich lather, our pH-balancing formula preserves overall hair & scalp health. It contains our signature RŌZ BotaniComplex™ to protect and nourish.

Key ingredients

(1) Coconut based surfactants— lathers beautifully while gently cleansing

(2) Ceramides & Pea Petitides— Strengthens strands, protects from damage and restores moisture and shine while improving hair texture. Provides antioxidant, anti-aging, hydration and smoothing benefits to both skin and hair.

(3) BotaniComplex™ — (Ginger root, Frankincense, Grape, Walnut) promotes scalp restoration and long-term protection against anti radicals + preserves hair color

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

learn more

This product is

Cruelty Free

Sustainable Packaging

Vegan

Gluten Free

Paraben Free

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

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Usage

On wet hair, massage into scalp thoroughly. Rinse out. Shampoo a second time for a salon-grade cleanse. Follow with RŌZ's FOUNDATION Conditioner for your most beautiful hair.

To open product, first tighten the pump around the neck of the bottle (as if you are simply tightening the pump, as if it’s too loose). Then push down on the top of the pump and twist counterclockwise to pop up.

Pro-tip

STYLIST SECRET: For the best cleanse, make sure your hair Is completely wet. For the richest lather, splash hair with a bit more water, then continue massaging into scalp. Spend extra time on the back of the head where most build up occurs. Rinse thoroughly. Voilà!

Full ingredient list
Water (Aqua), Sodium Cocoyl Isethionate, Lauryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Glycerin, Coconut Acid, Coco-Glucoside, Cocamide MIPA, Sodium Isethionate, 1,2-Hexanediol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Sodium Gluconate, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Sodium Hydroxide, Sodium Benzoate, Ceramide Eop, Ceramide Np, Ceramide Ap, Ethylhexylglycerin, Sorbitol, Citric Acid, Lecithin, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lauroyl Lactylate, Xanthan Gum, Glutaral, Potassium Sorbate, Phenoxyethanol, Cholesterol, Phytosphingosine, Carbomer, Fragrance (Parfum), Limonene, Geraniol, Linalool
Fragrance

The subtle scent of Vetiver and citron was inspired by the wildflowers and misty mountains of Big Sur, CA.

Radical Fragrance transparency

Credo believes in your right-to-know.

US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.

This fragrance is comprised of:

essential oils

certified organic fragrance

natural fragrance

naturally-derived fragrance

synthetic fragrance

Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

Find your nearest credo store
Earn rewards through recycling login

1 Product Recycled = 10 Credo Rewards Points

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Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

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RŌZ

RŌZ is a meticulously crafted collection of haircare essentials that help enhance what nature gives you. Our clean*, efficacious ingredients prioritize styling performance while restoring the health of your hair, no matter the texture. With lightweight formulas and nourishing botanicals– plus responsible sourcing and Earth-friendly packaging– our easy-to-use products deliver effortlessly beautiful hair that looks just as good as it feels. This is RŌZ. Inspired by nature, rooted in performance.

SHOP ALL RŌZ

Overall rating: 4.7004404 / 5 from 227 reviews.

AI Generated Review Summary

Customers love FOUNDATION Shampoo for its ability to leave hair feeling soft and clean, its effective cleansing and hydrating properties, and its lovely scent. The product is also appreciated for its appealing packaging and excellent lather.

Summary topics

  • Hair Feel (20%): A significant number of customers pointed out that their hair feels soft and clean after using the shampoo.
  • Cleansing Effectiveness (5%): It was observed by customers that the cleanser effectively cleans and hydrates the hair without stripping it.
  • Lather Quality (7%): Customers raved about how well the shampoo lathers, and how it smells amazing.
  • Packaging Appeal (5%): It was observed by customers that the packaging of this product is loved and appreciated by many.
  • Scent Satisfaction (51%): A significant amount of customers expressed satisfaction with the scent, describing it as amazing, great, and lovely.

Review topics: [size, fragrance, results, scent, feels, texture, packaging, works, looks, bottle, ingredients, price, hair, scalp, formula, shampoo, balance, oil, container, lather, cleanser, conditioner, roz, buy, brand, lines, performance, choice, care, plan].

Review highlights

  • "It lathers well, makes my hair feel clean without leaving any residue, moisturizes my hair, and it smells amazing too." — Chloe G.
  • "Feels good knowing I’m taking care of my overall wellbeing while getting soft and shiny hair." — Hannah W.
  • "Lingers just enough after you wash… also leaves my hair feeling soft and clean" — Anna B.

Reviews

Amazing smell, packaging and experience. . . not sure of the benefit it is giving my hair

"My coworkers rave about this and the conditioner, so I picked up these smaller travel sizes-The smell of the product and my friends loving it made me buy it. I have yet to stick to one brand or product when it comes to hair, so I gave it a try. Honestly, I couldn't see a difference in my hair, but I still bought another one after it ran out. The same size and conditioner too. . . so yes I recommend it if you want a spa experience whenever you wash your hair, but if you are looking for more, this might not be it-"

— Svetlana M. (3/5)

Love this shampoo

"I'm getting a lot of compliments on my hair lately. I think this really does a great job of cleaning the hair and scalp, the smell is amazing. I have very fine hair and it doesn't weigh my hair down. Love it."

— Julie O. (5/5)

So good

"Hands down the best-smelling shampoo I’ve ever used. I use it with the conditioner and once weekly hair mask and my hair has never looked better."

— Caiti R. (5/5)

Smells great

"Nice smelling and effective shampoo"

— Anna H. (4/5)

Feels so clean

"This shampoo smells great and leaves my hair feeling nice and clean. Lathers very well!!"

— Samantha O. (5/5)

love it

"been using for about 5 years and will really never go back. softens, revives texture, and does not weigh down thin fine hair"

— Mackenzie M. (5/5)

Best clean shampoo

"I keep saying this; so impressed with this brand; I’ve never felt a shampoo clean my scalp and hair the way this shampoo does , best scent out of all shampoos I’ve ever used, doesn’t get better than this. Worth every penny"

— Sofia H. (5/5)

So soft

"I am loving this shampoo. It has made my hair shiny and soft. Smells good too."

— Danielle L. (5/5)

Great

"I really like this shampoo's texture and scent! The packaging is fantastic."

— celee (5/5)

Cleans well

"I really like this my hair felt soft and styled very well especially when I’d let it air dry but my scalp became itchy after a few weeks of use."

— Alex W. (4/5)

Q&A