Ilia

Fullest Volumizing Mascara

Standard Size: Black
Travel Size: Black
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Standard Size: Black
Travel Size: Black
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
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Ilia

Fullest Volumizing Mascara

Fullest Volumizing Mascara

A volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging.

$29
$29
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Fullest Volumizing Mascara

Standard Size: Black
$29
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types including dry, mature, sensitive, blemish-prone, combination and normal.

Why we stand behind it

This weightless mascara is made with hair care ingredients that help promote stronger lashes while the violin-shaped brush that thickens and defines lashes from root to tip with fluffy, flexible fullness. It is also ophthalmologist tested and safe for sensitive eyes and contact lens wearers.

Key ingredients

Arginine: supports stronger, healthier-looking lashes.
Provitamin B5: nourishes to promote thicker-looking lashes.
Weightless wax blend: adds full, flexible body without the weight.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

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Usage

Nestle the brush into the base of lashes and glide upwards, wiggling from side to side.

Full ingredient list
Fullest Volumizing Mascara: Ingredients: aqua/water/eau || cera alba/beeswax/cire d'abeille || synthetic beeswax || glyceryl stearate || glycerin || cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba || dimer dilinoleyl dimer dilinoleate || stearic acid || palmitic acid || ethylhexyl polyhydroxystearate || polyglyceryl-6 polyricinoleate || jojoba esters || acacia senegal gum || panthenol || benzyl alcohol || caprylyl glycol || sodium hydroxide || xanthan gum || caprylhydroxamic acid || arginine || lauric acid || myristic acid || arachidic acid || oleic acid || tocopherol ||-|| May Contain: ci 77499 (iron oxide)
Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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1 Product Recycled = 10 Credo Rewards Points

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Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

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Ilia

Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.

SHOP ALL Ilia

Overall rating: 4.1197605 / 5 from 167 reviews.

AI Generated Review Summary

The Fullest Volumizing Mascara offers buildable volume and is suitable for all skin types. Customers appreciate its ability to add fullness without smudging, though some noted slight smudging and clumping. The formula is generally well-received, and the wand is praised for its design.

Summary topics

  • Eye Irritation: 9%
  • Volume: 15%
  • Size: 8%
  • Lash Volume: 21%
  • Wand Design: 6%

Review topics: [size, volume, irritation, issues, formula, looks, eyes, mascara, length, beauty, feels, lashes, brush, clumps, smudging, wand, buy, tube, ilia, application, stays, grail, tried, brand, pigment].

Review highlights

  • "Does not irritate my eyes and gives a great look and pigment." — Ana
  • "A solid clean mascara - easy to build and remove and gives a great full lash!" — Sarah C.
  • "Love this mascara for a clean mascara, it is thicker for longer lashes" — Carla H.

Reviews

Super volumizing and pretty

"I love that it actually adds real volume. I build it up over 2 to 3 coats and my eyes pop. I have very blonde lashes and I need a truly volumizing mascara to make my lashes show up. Sometimes I need to fine tune with a tiny tool to separate my lashes a bit and clean up with a Q-tip, but the extra work is worth it for the bold look this mascara achieves. I’ve been loyal to this formula for years."

— layna v. (5/5)

MIXED review-would give a 3. 5 if I had the option

"I feel really mixed about this, there are some things that I really liked but they are overwhelmed by what disappointed me- mostly around the application. First, this is such a gorgeous looking mascara when you take a look at the wand & the deep black pigmentation. For the first couple of uses it was fine- not great but good which was disappointing as it looks so good. After that it, the formula itself quickly became messy & a pain to apply. It does not dry quickly, smudges & the once beautiful wand begins to take on too much formula which also makes the distribution of product uneven further exacerbating the issues it already has. Would not repurchase or recommend. Try a trial or travel size before purchasing a full size if you are determined to to give it a shot."

— J (3/5)

Survived a night of dancing

"I picked this up upon recommendation from the store make up artist. I went in for the Tower 28 mascara, but they were out of stock. Field tested that night out dancing at a club. I did not get raccoon eyes. Win win."

— Nicole G. (5/5)

All-time favorite mascara

"Hands-down my most favorite mascara of all time. Never clumpy and doesn't look like fuzzy spider legs on your eyes. For some reason I need the travel size because the brush is better and stays less caked with product rather than the full size. . ."

— Melissa Z. (5/5)

Thin, clumpy and sticky

"Tried this mascara based on the bestseller status and excellent reviews. Maybe the tube I got was defective, but this has to be one of the worst mascaras I have ever used. Almost zero product adhered to the brush. The mascara, once applied, made my lashes look short and clumpy. Cannot recommend at all. Tried the limitless lash as well. Just as bad. Back to my usual mascara, which I love."

— Maddie (2/5)

favorite mascara

"love the mascara and the small tube. . . just when it starts getting old, it's time for a new tube"

— alison m. (5/5)

Love, love, love!

"I love this mascara and keep coming back to this. Lengthens and doesn't clump or flake. This is also good for my super sensitive eyes."

— Carissa O. (5/5)

holy grail clean mascara

"I have sensitive, allergic eyes and work in a bar. This mascara gives me thick, lush lashes and lasts from prep to close without smudging and flaking. No eye irritation, either! I think this is my holy grail clean mascara."

— Sarah (5/5)

Drama Adding Mascara

"I use this mascara along with the Ilia one in the white tube. This one adds that dramatic look and makes my lashes look very long"

— Veronica (5/5)

Thin but buildable and easy to remove

"I decided to try this after running out of the MOB Mascara, which I'm obsessed with but is never in stock. This is a good alternative but it is very thin so it requires at least 2 layers and combing with an eyebrow brush to get the clumps out. Despite this, I love how it completes my look and is gentle enough that I don't have to rub my eyes so hard when removing later."

— Cecilie (4/5)

Q&A