Unfortunately, Smudgy
"I was hoping to find an organic mascara substitute for my pharmacy brand. However after a long day in the DC humidity, there was residue smudging under my eyes so unfortunately didn't pass the test."
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A volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging.
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Suitable for
All skin types including dry, mature, sensitive, blemish-prone, combination and normal.
Why we stand behind it
This weightless mascara is made with hair care ingredients that help promote stronger lashes while the violin-shaped brush that thickens and defines lashes from root to tip with fluffy, flexible fullness. It is also ophthalmologist tested and safe for sensitive eyes and contact lens wearers.
Key ingredients
Arginine: supports stronger, healthier-looking lashes.
Provitamin B5: nourishes to promote thicker-looking lashes.
Weightless wax blend: adds full, flexible body without the weight.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Nestle the brush into the base of lashes and glide upwards, wiggling from side to side.
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountSasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.
SHOP ALL IliaOverall rating: 4.1468925 / 5 from 177 reviews.
The Fullest Volumizing Mascara offers buildable volume and is suitable for all skin types. Customers appreciate its ability to add fullness without smudging, though some noted slight smudging and clumping. The formula is generally well-received, and the wand is praised for its design.
Review topics: ["feels","volume","looks","issues","eyes","size","formula","mascara","length","irritation","ingredients","lashes","beauty","brush","clumps","smudging","wand","buy","tube","ilia","application","fullness","use","stays","tried","grail","mini","works","pigment","brand"].
"I was hoping to find an organic mascara substitute for my pharmacy brand. However after a long day in the DC humidity, there was residue smudging under my eyes so unfortunately didn't pass the test."
— Brianna C. (3/5)
"This is a fantastic mascara that I use regularly. The mini sizes are great for travel as well. I've purchased this mascara multiple times since it first launched and love the fullness and clean ingredients. It stays put but is also easy to remove."
— Brittany (5/5)
"I like but don't love this one. It does the job but is a touch clumpier than I would want – I'd say the classic Ilia mascara is a better pick."
— Sarah M. (4/5)
"I love that it actually adds real volume. I build it up over 2 to 3 coats and my eyes pop. I have very blonde lashes and I need a truly volumizing mascara to make my lashes show up. Sometimes I need to fine tune with a tiny tool to separate my lashes a bit and clean up with a Q-tip, but the extra work is worth it for the bold look this mascara achieves. I’ve been loyal to this formula for years."
— layna v. (5/5)
"It adds soft volume and definition without clumping or flaking."
— Cloe S. (5/5)
"A good mascara that gives more volume. I love even more the limitless from this brand, but the combination of both is great to get both volume and length"
— Elodie L. (4/5)
"Great lenth, separation, fullness and washes off easily. This is the only mascara that I have purchased multiple times."
— Brooke Z. (5/5)
"The voluminous sister to Ilia’s other mascara, I love it!"
— Arianna (5/5)
"I feel really mixed about this, there are some things that I really liked but they are overwhelmed by what disappointed me- mostly around the application. First, this is such a gorgeous looking mascara when you take a look at the wand & the deep black pigmentation. For the first couple of uses it was fine- not great but good which was disappointing as it looks so good. After that it, the formula itself quickly became messy & a pain to apply. It does not dry quickly, smudges & the once beautiful wand begins to take on too much formula which also makes the distribution of product uneven further exacerbating the issues it already has. Would not repurchase or recommend. Try a trial or travel size before purchasing a full size if you are determined to to give it a shot."
— J (3/5)
"This is great! Been using for awhile and extremely consistent!"
— C S. (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
This Product Is: a volumizing, weightless mascara that adds buildable volume
Good For: all skin types including dry, mature, sensitive, blemish-prone, combination and normal
Why We Love It: Ilia Fullest Volumizing Mascara wraps each eye lash with weightless volume without smudging or flaking all day. Designed with a violin-shaped brush specifically made to help thicken and define lashes from root to tip, this mascara gives your lashes fullness without losing the flexibility. Made with haircare ingredients that help promote stronger lashes including arginine, provitamin B5 to nourish, and a weightless wax blend to add fullness without the weight.
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