Ilia

Fullest Volumizing Mascara

Standard Size: Black
Travel Size: Black
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Standard Size: Black
Travel Size: Black
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
alias
Ilia

Fullest Volumizing Mascara

Fullest Volumizing Mascara

$29
$29 $0.00

A volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging.
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Fullest Volumizing Mascara

Standard Size: Black
$29
  • Overview
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types including dry, mature, sensitive, blemish-prone, combination and normal.

Why we stand behind it

This weightless mascara is made with hair care ingredients that help promote stronger lashes while the violin-shaped brush that thickens and defines lashes from root to tip with fluffy, flexible fullness. It is also ophthalmologist tested and safe for sensitive eyes and contact lens wearers.

Key ingredients

Arginine: supports stronger, healthier-looking lashes.
Provitamin B5: nourishes to promote thicker-looking lashes.
Weightless wax blend: adds full, flexible body without the weight.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Usage

Nestle the brush into the base of lashes and glide upwards, wiggling from side to side.

Full ingredient list
Fullest Volumizing Mascara: Ingredients: aqua/water/eau || cera alba/beeswax/cire d'abeille || synthetic beeswax || glyceryl stearate || glycerin || cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba || dimer dilinoleyl dimer dilinoleate || stearic acid || palmitic acid || ethylhexyl polyhydroxystearate || polyglyceryl-6 polyricinoleate || jojoba esters || acacia senegal gum || panthenol || benzyl alcohol || caprylyl glycol || sodium hydroxide || xanthan gum || caprylhydroxamic acid || arginine || lauric acid || myristic acid || arachidic acid || oleic acid || tocopherol ||-|| May Contain: ci 77499 (iron oxide)
Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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Pact beauty packaging recycling guide
Pact beauty packaging recycling guide
Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

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Ilia

Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.

SHOP ALL Ilia

Overall rating: 4.126374 / 5 from 182 reviews.

AI Generated Review Summary

The Fullest Volumizing Mascara offers buildable volume and is suitable for all skin types. Customers appreciate its ability to add fullness without smudging, though some noted slight smudging and clumping. The formula is generally well-received, and the wand is praised for its design.

Summary topics

  • Eye Irritation (9%): In general, customers find that this mascara doesn't irritate their eyes. However, some experienced raccoon eyes.
  • Volume (15%): A significant number of customers brought up the great volume provided by this mascara, making it a popular choice.
  • Size (8%): Customers expressed satisfaction with the size of the mascara, as they found it perfect for their needs.
  • Lash Volume (21%): A significant number of customers appreciated the Ilia Limitless Lash for its ability to create full and voluminous lashes.
  • Wand Design (6%): Customers loved the wand of this mascara, finding it to be their new go-to.

Review topics: ["size","feels","looks","issues","volume","eyes","formula","mascara","irritation","length","ingredients","lashes","beauty","brush","clumps","smudging","buy","wand","tube","ilia","application","use","fullness","brand","stays","tried","works","grail","pigment","mini"].

Review highlights

  • "Does not irritate my eyes and gives a great look and pigment." — Ana
  • "A solid clean mascara - easy to build and remove and gives a great full lash!" — Sarah C.
  • "Love this mascara for a clean mascara, it is thicker for longer lashes" — Carla H.

Reviews

Good mascara from natural, nontoxic brand

"I am a fan of Ilia products because they are, from what I know, nontoxic. The mascara is nice but I am not a fan of the wand, which makes application really difficult. As with all mascaras on me, there is some smudging under the eyes, especially when it is hot or I've been active."

— Clare B. (3/5)

good

"Good but not my favorite. A thicker formula with a thick brush."

— Amy D. (3/5)

Fine product

"It works ok, but didn't last very long."

— Hazel E. (3/5)

Great mascara

"Brush is well-designed and makes my lashes look so full and natural! No irritation and easy to wash off too"

— Adrienne (5/5)

Irritates my eyes

"I like this mascara but I noticed my eyes were getting dry when using it. It smudges a little but not anymore than other mascara."

— Jesz (3/5)

Unfortunately, Smudgy

"I was hoping to find an organic mascara substitute for my pharmacy brand. However after a long day in the DC humidity, there was residue smudging under my eyes so unfortunately didn't pass the test."

— Brianna C. (3/5)

Lots of volume

"This is a fantastic mascara that I use regularly. The mini sizes are great for travel as well. I've purchased this mascara multiple times since it first launched and love the fullness and clean ingredients. It stays put but is also easy to remove."

— Brittany (5/5)

Good Mascara, A Bit Clumpy

"I like but don't love this one. It does the job but is a touch clumpier than I would want – I'd say the classic Ilia mascara is a better pick."

— Sarah M. (4/5)

Super volumizing and pretty

"I love that it actually adds real volume. I build it up over 2 to 3 coats and my eyes pop. I have very blonde lashes and I need a truly volumizing mascara to make my lashes show up. Sometimes I need to fine tune with a tiny tool to separate my lashes a bit and clean up with a Q-tip, but the extra work is worth it for the bold look this mascara achieves. I’ve been loyal to this formula for years."

— layna v. (5/5)

Soft full lashes

"It adds soft volume and definition without clumping or flaking."

— Cloe S. (5/5)

Q&A