In Frame Brow Gel
In Frame Brow Gel
A clear eyebrow gel that adds shape and structure with a comfortable, medium 8-hour hold and natural finish.
Orders over $50 ship free
30 day returns
- Choosing your shade
- How to use
- Sustainable Packaging
- About the brand
All skin types and eyebrows.
Why we stand behind it
Reframe your gaze with this lightweight brow gel that sculpts and sets for a full, lifted look. The long-lasting formula holds brows in place for eight hours without flaking or feeling crunchy.
In a clinical study of 54 women from ages 18-58, results after 8 hours showed:
- 98% said their brows didn’t flake
- 94% said their brows looked lifted, with a comfortable, medium hold
Results after 21 days showed:
- 96% said In Frame Eyebrow Gel supported healthy hair growth
Hydrolyzed quinoa: Is a protein-rich extract that conditions and strengthens hair.
Hair renewal complex: Targets hair follicle stem cells for the appearance of fuller and thicker brows.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.learn more
This product is
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Apply to bare brows or after filling in sparse areas with In Full Micro-Tip Brow Pencil (sold separately).
Glide the brush through brows with short, upward strokes in the direction of hair growth.
Full ingredient list
Click or tap an ingredient to learn more
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.SHOP ALL Ilia