- Overview
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types and eyebrows.
Why we stand behind it
Reframe your gaze with this lightweight brow gel that sculpts and sets for a full, lifted look. The long-lasting formula holds brows in place for eight hours without flaking or feeling crunchy.
In a clinical study of 54 women from ages 18-58, results after 8 hours showed:
- 98% said their brows didn’t flake
- 94% said their brows looked lifted, with a comfortable, medium hold
Results after 21 days showed:
- 96% said In Frame Eyebrow Gel supported healthy hair growth
Key ingredients
Hydrolyzed quinoa: Is a protein-rich extract that conditions and strengthens hair.
Hair renewal complex: Targets hair follicle stem cells for the appearance of fuller and thicker brows.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Fragrance Free
Usage
Apply to bare brows or after filling in sparse areas with In Full Micro-Tip Brow Pencil (sold separately).
Glide the brush through brows with short, upward strokes in the direction of hair growth.
Full ingredient list
In Frame Brow Gel: Ingredients: aqua/water/eau || alcohol denat. || vinyl caprolactam/vp/dimethylaminoethyl methacrylate copolymer || pvp || glycerin || pvm/ma decadiene crosspolymer || 1,2-hexanediol || caprylyl glycol || ethylhexylglycerin || hydrolyzed quinoa || sodium hydroxide || glycine || larix europaea wood extract || sodium metabisulfite || sodium benzoate || camellia sinensis leaf extract || zinc chloride.
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Ilia
Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.
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