Ilia

In Frame Brow Gel

In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
In Frame Brow Gel
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Ilia

In Frame Brow Gel

In Frame Brow Gel

$25
$25

A clear eyebrow gel that adds shape and structure with a comfortable, medium 8-hour hold and natural finish.
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In Frame Brow Gel

Clear
$25
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types and eyebrows.

Why we stand behind it

Reframe your gaze with this lightweight brow gel that sculpts and sets for a full, lifted look. The long-lasting formula holds brows in place for eight hours without flaking or feeling crunchy.

In a clinical study of 54 women from ages 18-58, results after 8 hours showed:
- 98% said their brows didn’t flake
- 94% said their brows looked lifted, with a comfortable, medium hold

Results after 21 days showed:
- 96% said In Frame Eyebrow Gel supported healthy hair growth

Key ingredients

Hydrolyzed quinoa: Is a protein-rich extract that conditions and strengthens hair.
Hair renewal complex: Targets hair follicle stem cells for the appearance of fuller and thicker brows.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Fragrance Free

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

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Usage

Apply to bare brows or after filling in sparse areas with In Full Micro-Tip Brow Pencil (sold separately).
Glide the brush through brows with short, upward strokes in the direction of hair growth.

Full ingredient list
In Frame Brow Gel: Ingredients: aqua/water/eau || alcohol denat. || vinyl caprolactam/vp/dimethylaminoethyl methacrylate copolymer || pvp || glycerin || pvm/ma decadiene crosspolymer || 1,2-hexanediol || caprylyl glycol || ethylhexylglycerin || hydrolyzed quinoa || sodium hydroxide || glycine || larix europaea wood extract || sodium metabisulfite || sodium benzoate || camellia sinensis leaf extract || zinc chloride.
Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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1 Product Recycled = 10 Credo Rewards Points

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Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

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Ilia

Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.

SHOP ALL Ilia

Overall rating: 4.0816326 / 5 from 49 reviews.

AI Generated Review Summary

In Frame Brow Gel is a clear brow gel offering comfortable, medium hold and a natural finish suitable for all skin types. It is praised for its ability to add shape and structure to eyebrows, with a long-lasting formula that holds brows in place for 8 hours without flaking. Key ingredients include Hydrolyzed Quinoa and a Hair Renewal Complex, which help condition and strengthen hair, and support healthy hair growth.

Summary topics

  • Brow Definition: 22%
  • Gel Quality: 35%

Review topics: ["packaging","looks","formula","works","gel","brows","hold","eyebrows","effect","definition","flaking"].

Review highlights

  • "Naturally defines brows and stays all day - love it!" — Michelle C.
  • "Works pretty well, no flaking unless you put too much on." — Lydia B.
  • "Simple product, works well." — Katherine M.

Reviews

Love

"Best and only brow gel I've ever tried. Third repurchase. Doesn't flake. Invisible hold."

— Laura C. (5/5)

Repeat purchase

"This seems to be the best clean brow gel. I pair it with Kosas pencil with attached brush."

— Mary L. (5/5)

Like it, don't love it

"Works decently well, doesn't leave a white cast, but doesn't have as strong as a hold of some other brands I've tried"

— Emily L. (4/5)

The best out there

"Haven’t found a brow gel that sets and stays better than this one. Highly recommend."

— Raleigh H. (5/5)

Frequent Rebuy

"Love this product!"

— Hannah P. (5/5)

I don’t see the point

"Ilia used to make a brow gel that had color. I loved it. It went beautifully to add on to my Ilia brow pencil when I wanted a brighter look while going out at night. I saw that they stopped producing the colors and decided to try the clear one, since I loved the previous ones so much. However, the clear literally does nothing. I don’t understand the point of spending money and adding chemicals to my face when there is no change while comparing the two eyebrows. Yes, I watched the tutorials. Perhaps if one has big bushy eyebrows, it keeps them in place? My eyebrows are average and this gel did nothing to accentuate them. Waste of money. Hope Ilia does bring back the brow gels with color."

— Yana K. (1/5)

10/10

"I simply love this product. I love being able to fluff out my brows for that soap brow effect SO easily, and not add any darkness to them since most products like this are tinted, which I don't like. It's amazing and I will definitely repurchase when mine runs out."

— Tina R. (5/5)

Keeps brows in place

"I really like this brow gel. I used to use maybelline for years and then I realized there were parabens and other toxic ingredients! I’m so glad I found a clean alternative that works and keep my brows in place."

— Bessie C. (5/5)

Best brow gel!

"This brow gel is great and has an all day hold! It is easy to apply and I love that it's a clean formula. I also use it on fly-aways and it works perfectly. Already on my second bottle!"

— Jennifer S. (5/5)

Love Anything Ilia

"A lot of people commented on the smallness of the brow brush but personally, I love how convenient and precise it works for my not too bushy brows. It has just the right amount of product with each application and I have yet to experience any flaking or crustiness. Overall, another hit from Ilia!"

— Mona W. (5/5)

Q&A