Highlights
Suitable for
For All Hair Types. For All Tones of Natural Gray, White, and Silver Hair.
Why we stand behind it
This formula delivers a subtle infusion of high-purity pigments to help counter yellowing and brassiness – gently and gradually. Different from traditional purple shampoos, this sulfate-free shampoo helps maintain and brighten the light translucent tones in your hair, without staining or drying. Shine is revived. Smoothness is restored. And your natural silvers stay luminous between washes.
Leave your hair feeling clean, soft, and hydrated, with noticeably less frizz. Your scalp will feel balanced, comfortable, and cared for.
Also works on blonde tones.
Dermatologist tested.
Consumer tested in a blinded 2 week study with over 100 testers who have at least 30% natural gray hair.
Key ingredients
Niacinamide: Hydrates the hair strand and helps to nourish and balance the scalp's moisture barrier.
Hyaluronic Acid: Works to seal in moisture, amplify shine, smooth, and defrizz.
Umbrella Polypore Mushroom: Guards the strand against heat and humidity.
Amla, Karanja & Sunflower Seed Oils: Nourish the hair. Enhance shine and smoothness.
Fermented Microalgae: Acts as a prebiotic that helps nurture the scalp.
Rice Protein: Helps to strengthen the strand to boost a smooth, shiny, naturally glossy appearance.