Tower 28

MakeWaves Mascara

Full Size: Jet (Black)
Full Size: Jet (Black)
Full Size: Jet (Black)
Full Size: Jet (Black)
Full Size: Jet (Black)
Full Size: Jet (Black)
Full Size: Jet (Black)
award winning bestseller
Full Size: Jet (Black)
Full Size: Jet (Black)
Full Size: Jet (Black)
Full Size: Jet (Black)
Full Size: Jet (Black)
Full Size: Jet (Black)
Full Size: Jet (Black)
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award winning bestseller Tower 28

MakeWaves Mascara

MakeWaves Mascara

$20
$20 $0.00

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes.

Full Size: Jet
Black
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MakeWaves Mascara

Full Size: Jet (Black)
$20
  • Overview
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All lash types.

Why we stand behind it

We recommend Tower 28 MakeWaves Mascara because it is the perfect vegan mascara to achieve voluminous, lengthened, and defined lashes. The breakthrough Triple-Wave Wand ensures every single lash is lengthened and defined, while the clean, non-toxic formula allows for endless buildability without looking crunchy or clumpy. Additionally, it is ophthalmologist-tested for sensitive eyes and safe to use with contact lenses.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Fragrance Free

Paraben Free

Usage

Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.

Full ingredient list
<p><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;San Francisco&quot;, Roboto, &quot;Segoe UI&quot;, &quot;Helvetica Neue&quot;, sans-serif;">Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).</span></p>
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Pact beauty packaging recycling guide
Pact beauty packaging recycling guide
Earn rewards through recycling

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Tower 28

Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.

SHOP ALL Tower 28

Overall rating: 4.504146 / 5 from 603 reviews.

AI Generated Review Summary

MakeWaves® Mascara offers a safe, vegan formula for sensitive eyes, providing visible volume, length, and definition. It features a Triple-Wave Wand for curl and volume without clumping, smooth application, and long-lasting color. Customers appreciate its natural look and lack of flaking or smudging.

Summary topics

  • wand design (5%): Customers expressed appreciation for the curved wand, which allows for extra curl/volume without clumping.
  • product formula (6%): Customers keep praising the formula of this product, describing it as excellent, incredible, and great.
  • ease of application (5%): Customers expressed appreciation for the smooth and easy application of the mascara, with no clumping or smudging.
  • clump-free application (8%): Customers appreciated that the product works well for an easy clump free application, making it the best ever.
  • color intensity (5%): Customers expressed appreciation for the great amount of color and its long-lasting formula in all eye colors.

Review topics: ["size","color","weight","issues","results","feels","skin","scent","packaging","texture","looks","price","formula","eyes","length","mascara","volume","irritation","coverage","lashes","ingredients","face","shape","brush","beauty","shade","everyday","wand","clumps","application"].

Review highlights

  • "I loved this product, clump free natural lashes with little to no smudges." — Chloe
  • "Makes my lashes look incredible and doesn’t irritate my eyes" — Rebecca J.
  • "This is a very nice formula though and makes lashes look really good overall." — Dawn

Reviews

Love this mascara!

"I don’t usually love a rubber wand, but this formula is so excellent! Makes my lashes full and lifted. Recently switched from black to brown and it was a great move. Really love this mascara!"

— Abigael B. (5/5)

New favorite mascara

"This mascara makes my lashes look great, Ann does not fly. Bonus that it comes in brown."

— Jennifer H. (5/5)

My favorite purse mascara

"I like the wand is great fro getting the little hairs in the corner of my eye lashes"

— Aryanna F. (5/5)

Fan fave rebuy

"Fan fave rebuy. Doesn’t dust off throughout the day"

— Angela S. (5/5)

Excellent Mascara

"This is a fantastic mascara that builds well and rarely clumps."

— Christine M. (5/5)

Love this wand

"Love this wand so bouncy and easy to apply I like to use brown this brown leans a little warm tone"

— RP (4/5)

Very impressed

"This is one of the two best formulas I have tried, AND it is safe for sensitive eyes! The brush is excellent. There is minimal to no clumping. The packaging has a cool, streamlined look and fun color. I don't think you can go wrong with this one!"

— Cellee (5/5)

Ok not amazing

"Coverage is good but pretty flaky"

— Naomi S. (4/5)

Tower 28 - Mascara

"Clean beauty strikes for a win with this mascara. I love the no clumping formula. Gives my lashes lots of length."

— Debra F. (5/5)

Sad it’s leaving!

"I really like this mascara. I think credo won’t be carrying it anymore?"

— Lindsay L. (5/5)

Q&A