Minori

Mother of Lashes Mascara

Black
Black
Black
Black
Black
Black
Black
Black
Brown
Brown
Brown
Brown
Brown
Brown
Brown
Brown
new
Black
Black
Black
Black
Black
Black
Brown
Brown
Brown
Brown
Brown
Brown
alias
new Minori

Mother of Lashes Mascara

Mother of Lashes Mascara

$26
$26 $0.00

A clump-free mascara that enhances natural lashes for a soft, buildable definition.
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Mother of Lashes Mascara

Black
$26
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types

Why we stand behind it

Minori was built around a simple idea: to be the makeup brand for people who don't wear makeup. That philosophy is right in the name Mother of Lashes, honoring and enhancing your natural lashes rather than weighing them down. Instead of chasing a dramatic, false-lash look, the formula is designed to make natural lashes appear longer, thicker, and stronger while still looking like your own.

A precision-molded brush grips each lash from root to tip, combing through without picking up excess product, so definition stays soft and clump-free rather than heavy or dramatic. The buildable formula delivers soft, natural-looking volume and separation, wearing comfortably all day and removing easily at night. A conditioning blend of peptides, oils, and butters supports lash health with continued wear.

Key ingredients

Biotinoyl Tripeptide-1: Supports stronger, healthier-looking lashes and helps reduce fallout.

Panthenol (Vitamin B5): Conditions and softens for a smoother lash feel.

Castor Seed Oil: Supports healthy-looking lash growth over time.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Sustainable Packaging

Vegan

Gluten Free

Fragrance Free

Alcohol Free

Soy Free

Non GMO

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

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Usage

- Start with clean, dry lashes.
- Wipe excess product from the brush to prevent clumping.
- Apply from root to tip using a gentle zigzag motion to separate and coat each lash.
- Build additional coats for more volume and length.
- Remove at the end of the day with a gentle makeup remover.

Pro-tip

Deliberately formulated with a drier texture than more common "wet" mascaras, this formula is built from a blend of natural waxes rather than heavy oils or synthetic film-formers. That's what makes it buildable, keeping lashes soft and feathery without clumping into spider-leg lashes.

Brown Mascara Pro-Tip: For those with dark eyebrows, the Brown mascara also works as a tinted brow gel.

Full ingredient list
Water, Stearic Acid, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Pullulan, Helianthus Annuus (Sunflower) Seed Wax, Cetyl Alcohol, Copernicia Cerifera (Carnauba) Wax, Glyceryl Oleate, Pentylene Glycol, Euphorbia Cerifera (Candelilla) Wax, Hydroxyacetophenone, Rhus Verniciflua Peel Wax, Shorea Robusta Resin, Ricinus Communis Seed Oil, Helianthus Annuus Seed Oil, Phytic Acid, Sodium Hydroxide, Xanthan Gum, Potassium Sorbate, Sodium Benzoate, Butyrospermum Parkii (Shea) Butter, Foeniculum Vulgare Dulce Fruit Oil, Rosmarinus Officinalis Leaf Oil, Myristoyl Pentapeptide-17, Panthenol, Biotinoyl Tripeptide-1, Citric Acid, [+/- May Contain/Peut Contenir: Iron Oxides (CI 77499)].
Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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Overall rating: 4.75 / 5 from 60 reviews.

AI Generated Review Summary

Mother of Lashes Mascara enhances natural lashes, providing longer, thicker, and stronger lashes with a soft, natural look. The precision-molded brush ensures separation without clumping, and the lightweight formula supports lash health. Customers appreciate the effective separation, natural definition, and ease of application.

Summary topics

  • Lash Separation (9%): Customers expressed satisfaction with the wand's ability to lift and separate lashes beautifully without clumping.
  • Natural Definition (9%): Customers loved the natural definition this product provides to their lashes without clumping or looking heavy.
  • Application Ease (15%): Many customers pointed out that the applicator for this product is the best they've ever used.
  • Wand Precision (16%): Many customers pointed out that the wand is smaller and allows for more precise application of the product.
  • Formula Lightweight (15%): Many customers pointed out that the formula of this mascara is lightweight and non-irritating.

Review topics: ["irritation","volume","color","issues","design","results","feels","works","packaging","looks","formula","mascara","length","everyday","lashes","brush","clumps","application","wand","separation","stays","makeup","definition","wear","option","brand","flaking","buy","finish","smudging"].

Review highlights

  • "It's especially good for lower lashes or shorter lashes where a bulky wand can get messy." — Nick M.
  • "It adds nice length without clumping, and the brush separates my lashes really well." — Maddy M.
  • "The applicator works well and is perfectly balanced to help you get that gorgeous look you are going for." — Sunstruckfox

Reviews

The perfect formula

"A gorgeous brown that is more warm toned! Stays on all day but still lets you take it off at night and the applicator makes it so clumping isn’t a worry!"

— zaidee l. (5/5)

Does the job.

"Does mascara things. Looks natural."

— Kimberly G. (4/5)

Natural looking and clump free

"This is an excellent mascara. It has a smaller wand, which allows better precision. It easily separates lashes and avoids clumps. The brown also gives my lashes such a natural, understated look. It isn't harsh at all and looks fantastic."

— Kimberly T. (4/5)

Nice product

"This mascara is nice if you want a more natural, defined lash look and not something super heavy or dramatic. The wand is smaller, which I liked because it helped separate the lashes better and made it easier to get more precise application. It does a good job of lifting and defining without getting too clumpy, and it wore well without a lot of smudging or flaking. Overall, it's a good option if you want something that looks clean and simple on the lashes."

— D. L. (5/5)

Great definition, flakes a bit

"I really like this Minori Mother of Lashes brown mascara. The look is exactly what I want. . . natural, defined, not clumpy at all. The color matches my lashes pretty perfectly and the look is subtle. It didn't hold the curl in the lashes for very long, but I've rarely used mascaras that did. My only real complaint is slight flaking after several hours of wear, but again, I've rarely used one that didn't unless it was waterproof. It did better than many others I have used in the flaking department. Overall, I think this is a great, high quality mascara for a subtle, natural look, though layers can be used to get a more pronounced look."

— HJS (4/5)

Very easy to use mascara. . very convenient to carry in your make up bag

"I'm happy with this mascara! The slim precision brush makes it super easy to coat every lash, even the tiny corner lashes, without making a mess. It gives nice length and definition while keeping lashes separated and natural-looking. The formula feels lightweight, doesn't clump, and builds well if you want a more dramatic look. I also love that it's vegan and cruelty-free. Great everyday mascara for anyone who wants clean, defined lashes instead of heavy, thick lashes."

— Angelica (4/5)

Great Cruelty Free Makeup

"This is a good mascara overall, just a bit different from what I'm used to. I typically go for more volumizing mascaras, so this one felt a little more subtle in comparison. That said, I really liked the brush. The slim design and bristles make it easy to get precise application and really define each lash without clumping. It's great for separating and lengthening rather than building heavy volume. It gives a more natural, clean look, which I can definitely appreciate for everyday wear. Overall, a solid product - especially if you're looking for definition and length over dramatic volume."

— None W. (5/5)

Natural Definition with a Soft Brown Finish

"This mascara gives a really natural, defined look. The slim brush makes it easy to reach every lash, especially the inner corners, and separates nicely without clumping. The brown shade is softer than black, which I like for everyday wear. It adds length and a bit of lift without feeling heavy or crunchy, and it layers well if you want a little more impact. It also feels gentle on my lashes and doesn't flake throughout the day"

— Jami L. (5/5)

Great applicator, doesn't clump, buildable

"I love the applicator for this product. The spikes are pretty firm so it brushes out each lash and helps them not clump. This product is definitely buildable so if you want a more dramatic look, you can add a few layers but overall it's very natural and very easy to apply. I will buy again because of how much I like the applicator and the more natural formula"

— Kate S. (5/5)

Simple mascara option

"This mascara comes in a small box with no extra plastic packaging. It's easy to open and smoothly closes. I've used it several times now. I had some issues with clumps forming at first, but they were small and easily fixed. I thought it lengthened my lashes moderately. It has more of a matte finish as opposed to some mascaras that are very shiny once applied. The mascara itself is smooth and easy to apply with the provided brush. It did not feeling heavy. I've used some mascaras in the past where they feel very heavy on my lashes, but I didn't have that issue with this one. I like that it's a vegan cruelty-free product, but the price feels a little high for what it is."

— R (4/5)

Q&A