Minori Inc.
Mother of Lashes Mascara
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types
Why we stand behind it
Minori was built around a simple idea: to be the makeup brand for people who don't wear makeup. That philosophy is right in the name Mother of Lashes, honoring and enhancing your natural lashes rather than weighing them down. Instead of chasing a dramatic, false-lash look, the formula is designed to make natural lashes appear longer, thicker, and stronger while still looking like your own.
A precision-molded brush grips each lash from root to tip, combing through without picking up excess product, so definition stays soft and clump-free rather than heavy or dramatic. The buildable formula delivers soft, natural-looking volume and separation, wearing comfortably all day and removing easily at night. A conditioning blend of peptides, oils, and butters supports lash health with continued wear.
Key ingredients
Biotinoyl Tripeptide-1: Supports stronger, healthier-looking lashes and helps reduce fallout.
Panthenol (Vitamin B5): Conditions and softens for a smoother lash feel.
Castor Seed Oil: Supports healthy-looking lash growth over time.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
Gluten Free
Fragrance Free
Alcohol Free
Soy Free
Non GMO
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
- Start with clean, dry lashes.
- Wipe excess product from the brush to prevent clumping.
- Apply from root to tip using a gentle zigzag motion to separate and coat each lash.
- Build additional coats for more volume and length.
- Remove at the end of the day with a gentle makeup remover.
Pro-tip
Deliberately formulated with a drier texture than more common "wet" mascaras, this formula is built from a blend of natural waxes rather than heavy oils or synthetic film-formers. That's what makes it buildable, keeping lashes soft and feathery without clumping into spider-leg lashes.
Brown Mascara Pro-Tip: For those with dark eyebrows, the Brown mascara also works as a tinted brow gel.
Full ingredient list
Water, Stearic Acid, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Pullulan, Helianthus Annuus (Sunflower) Seed Wax, Cetyl Alcohol, Copernicia Cerifera (Carnauba) Wax, Glyceryl Oleate, Pentylene Glycol, Euphorbia Cerifera (Candelilla) Wax, Hydroxyacetophenone, Rhus Verniciflua Peel Wax, Shorea Robusta Resin, Ricinus Communis Seed Oil, Helianthus Annuus Seed Oil, Phytic Acid, Sodium Hydroxide, Xanthan Gum, Potassium Sorbate, Sodium Benzoate, Butyrospermum Parkii (Shea) Butter, Foeniculum Vulgare Dulce Fruit Oil, Rosmarinus Officinalis Leaf Oil, Myristoyl Pentapeptide-17, Panthenol, Biotinoyl Tripeptide-1, Citric Acid, [+/- May Contain/Peut Contenir: Iron Oxides (CI 77499)].
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Minori Inc.
Minori takes its name from "Minimalist Origins," a philosophy that shows up in every product decision founder Anastasia Bezrukova makes. The restraint is intentional: fewer, better options, developed by design rather than by trend, born out of a rejection of the beauty industry's relentless overconsumption and the all-or-nothing pressure to become a beauty expert. Minori was built as the alternative: makeup for people who don't wear makeup, offering intuitive, multi-purpose essentials in a tightly curated range of universally flattering shades. The mission has stayed the same since day one, to make the beauty routine feel welcoming and uncomplicated, especially for those who never felt it was built for them.
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