- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
Any adults with teeth.
Why we stand behind it
RiseWell Natural Hydroxyapatite Toothpaste helps to naturally whiten teeth and restore tooth enamel thanks to naturally-derived hydroxyapatite, a naturally occurring mineral form of calcium apatite, a molecule also naturally found in bone and teeth. This mineral makes up 90% of tooth enamel and helps to strengthen and protect teeth.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Vegan
Gluten Free
Soy Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Brush for at least two minutes twice a day. There is no need to rinse with water after using. You want the hydroxyapatite to have prolonged exposure with the enamel.
Full ingredient list
natural hydroxyapatite toothpaste: Ingredients: silica || sorbitol || glycerin || xylitol || hydroxyapatite || calcium carbonate || propanediol 20 || potassium cocoate || stevia rebaudiana extract || mentha arvensis (wild mint) oil || mentha piperita (peppermint) oil || cinnamomum cassia (cinnamon) bark extract || citrus aurantium dulcis (orange) peel oil || citrus limon (lemon) peel oil || melaleuca alternifolia (tea tree) oil || cellulose gum || sodium gluconate || menthol || thymus vulgaris (thyme) extract || erythritol || xanthan gum || eucalyptus globulus extract || illicium verum (anise) extract
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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RiseWell
RiseWell works to bring you oral care products that are both incredibly effective and 100% clean. Most natural toothpastes don’t work as well as traditional fluoride toothpastes; and if they do, they’re likely not as toxin-free as they claim to be. For the health of the family and others, founders John and Kori Estrada teamed up with Kori’s brother and passionate dentist, Dr. Derek, to create a clean-ingredient toothpaste that protects, whitens, and freshens like toothpaste should.
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