
RiseWell Natural Hydroxyapatite Toothpaste
RiseWell Natural Hydroxyapatite Toothpaste
Natural Hydroxyapatite Toothpaste
This Product Is: a natural toothpaste that helps strengthen tooth enamel and whiten teeth
Why We Love It: RiseWell Natural Hydroxyapatite Toothpaste helps to naturally whiten teeth and restore tooth enamel thanks to naturally-derived hydroxyapatite, a naturally occurring mineral form of calcium apatite, a molecule also naturally found in bone and teeth. This mineral makes up 90% of tooth enamel and helps to strengthen and protect teeth.
Brush for at least two minutes twice a day. There is no need to rinse with water after using. You want the hydroxyapatite to have prolonged exposure with the enamel.
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Click an ingredient for more info
Silica, Sorbitol, Glycerin, Xylitol, Hydroxyapatite, Calcium Carbonate, Propanediol 20, Potassium Cocoate, Stevia Rebaudiana Extract, Mentha Arvensis (Wild Mint) Oil, Mentha Piperita (Peppermint) Oil, Cinnamomum Cassia (Cinnamon) Bark Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Melaleuca Alternifolia (Tea Tree) Oil, Cellulose Gum, Sodium Gluconate, Menthol, Thymus Vulgaris (Thyme) Extract, Erythritol, Xanthan Gum, Eucalyptus Globulus Extract, Illicium Verum (Anise) Extract
This fragrance is comprised of (Click on a fragrance category for more info):
Essential Oils
Essential OilsAuthentic essential oils are physically extracted by steam or expression (cold pressing) of the skin of the fruit. Essential oils have not been chemically altered (via reaction, solvent extraction) from their natural state. |
Certified Organic Fragrance
Certified Organic FragranceA blend of essential oils (see above) derived from plants that are grown in accordance with the USDA National Organic Program. |
Natural Fragrance
Natural FragranceNatural fragrances are mixtures of aromatic raw materials. As opposed to a whole essential oil found in a plant, these chemicals are physically isolated from natural compounds, then blended together to create a scent. If only natural isolates are used, companies can declare the scent “natural.” |
Naturally-Derived Fragrance
Naturally-Derived FragranceFragrance ingredients that have been extracted using solvents (alcohol, petrochemicals, vegetable oils), or extracted by fermentation, or ingredients which may have a natural component but have been significantly processed. |
Synthetic Fragrance
Unfragranced/UnscentedIngredients which are new molecules, made in a laboratory. The majority of synthetic constituent ingredients are from petroleum byproducts. Synthetic “nature-identical” ingredients fall into this category as well. Credo allows synthetic fragrances as long as there are no Dirty List components. |
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Essential Oils
Authentic essential oils are physically extracted by steam or expression (cold pressing) of the skin of the fruit. Essential oils have not been chemically altered (via reaction, solvent extraction) from their natural state.
Certified Organic Fragrance
A blend of essential oils (see above) derived from plants that are grown in accordance with the USDA National Organic Program.
Natural Fragrance
Natural fragrances are mixtures of aromatic raw materials. As opposed to a whole essential oil found in a plant, these chemicals are physically isolated from natural compounds, then blended together to create a scent. If only natural isolates are used, companies can declare the scent “natural.”
Naturally-Derived Fragrance
Fragrance ingredients that have been extracted using solvents (alcohol, petrochemicals, vegetable oils), or extracted by fermentation, or ingredients which may have a natural component but have been significantly processed.
Unfragranced/Unscented
Ingredients which are new molecules, made in a laboratory. The majority of synthetic constituent ingredients are from petroleum byproducts. Synthetic “nature-identical” ingredients fall into this category as well. Credo allows synthetic fragrances as long as there are no Dirty List components.
What's Behind "Fragrance"?
US law does not require that companies be transparent about the ingredients in fragrance/parfum. Credo believes in your right-to-know. We require all brands to categorize the fragrance in each product (see chart above), and encourage brands to fully disclose all scent ingredients.

All products are cruelty-free and formulated without ingredients on The Dirty List™️. At Credo, "clean" goes even deeper. Learn more.

RiseWell works to bring you oral care products that are both incredibly effective and 100% clean. Most natural toothpastes don’t work as well as traditional fluoride toothpastes; and if they do, they’re likely not as toxin-free as they claim to be. For the health of the family and others, founders John and Kori Estrada teamed up with Kori’s brother and passionate dentist, Dr. Derek, to create a clean-ingredient toothpaste that protects, whitens, and freshens like toothpaste should.
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