
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All hair types
Why we stand behind it
This gently cleansing shampoo is specially formulated for fine, flat hair that needs lift, without sacrificing softness or movement. It creates a clean, weightless lather that removes buildup while preserving hair’s natural oils, leaving strands touchable and never stripped. Powered by amaranth peptides and rice protein, it delivers visible volume from root to tip using clinically proven technology. When used as part of the Peptide Plumping Volume system, it helps strengthen bonds, protect against breakage, and deliver up to 5x fuller-looking hair with long-lasting fullness that lasts up to 72 hours. Safe for all hair types and color-treated hair, but especially ideal for those seeking an extra dose of body.
Claims
5x fuller volume instantly*
72 hours of long-lasting volume*
Color safe
*Lab-tested average result after one use when Peptide Plumping Volume Shampoo, Conditioner & Spray are used as a system vs. chemically-processed untreated control
Key ingredients
Amaranth peptides + rice protein: Create visible lift from the root up for fuller-looking hair
Coconut-derived cleansers: Remove buildup while keeping your natural oils intact for a clean, never-stripped feel
Peptide frizz-smoothing complex: Delivers 72-hour humidity control* to keep hair soft, smooth, and bouncy
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Gluten Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Apply to wet hair and vigorously massage from root to tip. Rinse. For best results, follow with LolaVie Peptide Plumping Volume Conditioner and Volume Spray.
Full ingredient list
Fragrance
Our naturally-derived fragrance is herbal, citrus and woody. Top notes: Pink grapefruit, mandarin zest, orange, bergamot, lemon Middle notes: Green tea, lemongrass, floral Base notes: Woods, musk
Radical Fragrance transparency
Credo believes in your right-to-know.
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountLolaVie
While she is better known as an actress, producer and entrepreneur, Jennifer Aniston is also obsessed with medical journals, technological advances and the latest beauty and health innovations -- something most people don't know about her. Her vision for LolaVie is to combine the best of science and nature. With this brand, she wants to prove that you don’t have to sacrifice one for the other.
SHOP ALL LolaVie