Great initial wash
"First two washes were great but then it went a bit limp , so switch between this and another is oerfect for my fine hair"
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A lightweight, peptide-powered shampoo that gently cleanses while boosting natural lift and helping fine, flat hair look and feel fuller from root to tip.
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Suitable for
All hair types
Why we stand behind it
This gently cleansing shampoo is specially formulated for fine, flat hair that needs lift, without sacrificing softness or movement. It creates a clean, weightless lather that removes buildup while preserving hair’s natural oils, leaving strands touchable and never stripped. Powered by amaranth peptides and rice protein, it delivers visible volume from root to tip using clinically proven technology. When used as part of the Peptide Plumping Volume system, it helps strengthen bonds, protect against breakage, and deliver up to 5x fuller-looking hair with long-lasting fullness that lasts up to 72 hours. Safe for all hair types and color-treated hair, but especially ideal for those seeking an extra dose of body.
Claims
5x fuller volume instantly*
72 hours of long-lasting volume*
Color safe
*Lab-tested average result after one use when Peptide Plumping Volume Shampoo, Conditioner & Spray are used as a system vs. chemically-processed untreated control
Key ingredients
Amaranth peptides + rice protein: Create visible lift from the root up for fuller-looking hair
Coconut-derived cleansers: Remove buildup while keeping your natural oils intact for a clean, never-stripped feel
Peptide frizz-smoothing complex: Delivers 72-hour humidity control* to keep hair soft, smooth, and bouncy
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Gluten Free
Apply to wet hair and vigorously massage from root to tip. Rinse. For best results, follow with LolaVie Peptide Plumping Volume Conditioner and Volume Spray.
Our naturally-derived fragrance is herbal, citrus and woody. Top notes: Pink grapefruit, mandarin zest, orange, bergamot, lemon Middle notes: Green tea, lemongrass, floral Base notes: Woods, musk
Radical Fragrance transparency
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountWhile she is better known as an actress, producer and entrepreneur, Jennifer Aniston is also obsessed with medical journals, technological advances and the latest beauty and health innovations -- something most people don't know about her. Her vision for LolaVie is to combine the best of science and nature. With this brand, she wants to prove that you don’t have to sacrifice one for the other.
SHOP ALL LolaVieOverall rating: 4.3703704 / 5 from 54 reviews.
This shampoo is designed to provide lift and volume for fine, flat hair. It uses amaranth peptides and rice protein to deliver visible volume and strength, with long-lasting fullness that lasts up to 72 hours. The product is safe for all hair types and color-treated hair.
Review topics: ["feels","hair","volume","scent","looks","skin","results","shampoo","conditioner","leaves","wash","sensitivity","idea","works"].
"First two washes were great but then it went a bit limp , so switch between this and another is oerfect for my fine hair"
— Thendara K. (4/5)
"Just shy of 65, I have a lot of hair but it was looking a bit dull. Lolavie turned that around in just one washing. I gave 4 stars as I've only used it 2x and eager to see if my results continue."
— Kobe (4/5)
"I have been using other LolaVie products for the past few years and have loved them, so when I saw the reviews on this product I was excited to try it. Unfortunately this DOES NOT provide volume, what it does provide is frizz. My hair was flyaway and frizzy, which is not the same thing as volume. I do not recommend this product at all, do not waste your money. I went back to the Restorative Shampoo, and so glad I did, my hair is no longer frizzy. I will be tossing this Peptide Plumping Volume shampoo."
— Dotti (1/5)
"Love the way my hair feels and I believe it is helping my hair growth as well."
— Sherri (5/5)
"From first use the pumping volume shampoo exceeded my expectations! My hair tends to be dry and thinning but this shampoo creates so much volume and my hair is soft as silk requiring very little product when styling. I also use the pumping volume conditioner and peptide pumping volume spray as well. All products are an amazing combination that works!"
— Maryl (5/5)
"I love this shampoo. It smells good and keeps my hair looking great."
— Brenda S. (5/5)
"I have been using Lolavie products for a little more than two years and highly recommend to everyone, especially people with sensitive skin! My skin is very sensitive/reactive, I’ve struggled finding products that leave my hair looking great without irritating my skin until I tried Lolavie. I’ve had no issues with skin sensitivity, my hair is shiny, healthy and maintains volume despite being fine! I’ll never use anything different!"
— Kelly M. (4/5)
"I have been using Lolavie products for a little more than two years and highly recommend to everyone, especially people with sensitive skin! My skin is very sensitive/reactive, I’ve struggled to find products that leave my hair looking great without irritating my skin until I tried Lolavie. I’ve had no issues with skin sensitivity, my hair is shiny, healthy and maintains volume despite being fine! I’ll never use anything different!"
— Kelly M. (4/5)
"I thought this would be a nice change of shampoo. Liked the peptides idea. I find my hair is great and flat the second day. I rinse well and have a water filter. Not in love. Won’t purchase again"
— Barbara S. (3/5)
"Adds tons of volume and makes my hair easy to handle for days. Would be 5 stars if it had a slightly better lather and a longer-lasting scent."
— Robin F. (4/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
This gently cleansing shampoo is specially formulated for fine, flat hair that needs lift, without sacrificing softness or movement. It creates a clean, weightless lather that removes buildup while preserving hair’s natural oils, leaving strands touchable and never stripped. Powered by amaranth peptides and rice protein, it delivers visible volume from root to tip using clinically proven technology. When used as part of the Peptide Plumping Volume system, it helps strengthen bonds, protect against breakage, and deliver up to 5x fuller-looking hair with long-lasting fullness that lasts up to 72 hours. Safe for all hair types and color-treated hair, but especially ideal for those seeking an extra dose of body.<br><br>
Claims<br>
5x fuller volume instantly*<br>
72 hours of long-lasting volume*<br>
Color safe<br><br>
*Lab-tested average result after one use when Peptide Plumping Volume Shampoo, Conditioner & Spray are used as a system vs. chemically-processed untreated control