Ceremonia
Pequi Curl Activator
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
Curly or wavy hair.
Why we stand behind it
Ceremonia Pequi Curl Activator is a weightless milky serum for ultimate hair wellness and curls, so you can have your best curl days without the crunch! Brazilian super fruit, pequi, gives a curl-boost with maximum definition, while a blend of castor oil and murumuru butter help provide essential conditioning and hydration for a nourishing styling ritual and reduced frizz.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Sustainable Packaging
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Apply to hair from mid-length to ends. Repeat with more product as needed. Allow hair to air dry or blow-dry with a diffuser. Pro tip: use on dry hair to revitalize curls in between washes.
Full ingredient list
Click or tap an ingredient to learn more
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Ceremonia
Founded by Swedish Latina Babba C. Rivera, Ceremonia celebrates our individual hair patterns by manifesting modern day hair rituals that feed your hair from the roots and beyond, because hair wellness is the key to unlocking the best hair days. Launched in October 2020, Ceremonia products use clean original formulas with natural ingredients sourced from Latin America that are good for you and for the environment. Free of silicones, parabens, sulfates, phthalates, artificial colorants and beyond, Ceremonia believes in a nutrient-rich approach to hair care. Celebrating rituals from Latinx heritage bottled into a modern and ethical brand, Ceremonia is here to embrace a new natural, through unparalleled formulas that don’t just look and feel good, but also make a real impact.
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