Lots of volume!
"Combined with their conditioner, it leaves your hair smooth and with volume. Both are light and help keep your styles lasting longer."
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A daily, bond-building shampoo that gently cleanses while helping repair the look of damage and leaves hair feeling healthier and more resilient.
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Suitable for
All hair types
Why we stand behind it
This creamy, sulfate-free shampoo creates a rich, luxurious lather that gently cleanses while preserving your hair’s natural oils and moisture balance. Formulated with 96% naturally derived ingredients, it’s designed to restore softness, shine, and manageability—without stripping or drying out strands. When used with the Restorative Conditioner, it helps reduce breakage by 77% after just one wash and leaves hair 12x softer and smoother. Safe for all hair types, including color-treated hair, it also helps tame frizz and revive dullness from root to tip.
Claims
77% reduction in breakage after one use*
12x softer, smoother, more manageable hair*
96% naturally derived
Color safe
*lab-tested average result vs. chemically-processed untreated control after one use when used as a system with the Restorative Conditioner
Key ingredients
Longevity complex: A potent complex of niacinamide from avocados, panthenol from rice, biotin from peas, and caffeine from coffee designed to support hair health and combat breakage
Pea peptides: Plus essential minerals (like copper and zinc), and botanical extracts from lemon and ginger root nourish and hydrate
B-Pro3™ bond technology: Derived from chia seeds and clinically proven to prevent, protect and repair the look of hair aging and damage
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
Gluten Free
Paraben Free
Apply to wet hair and massage from root to tip. Rinse. For best results, follow with LolaVie Restorative Conditioner.
Our naturally-derived fragrance is herbal, citrus and woody. Top notes: Pink grapefruit, mandarin zest, orange, bergamot, lemon Middle notes: Green tea, lemongrass, floral Base notes: Woods, musk
Radical Fragrance transparency
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountWhile she is better known as an actress, producer and entrepreneur, Jennifer Aniston is also obsessed with medical journals, technological advances and the latest beauty and health innovations -- something most people don't know about her. Her vision for LolaVie is to combine the best of science and nature. With this brand, she wants to prove that you don’t have to sacrifice one for the other.
SHOP ALL LolaVieOverall rating: 4.5421195 / 5 from 736 reviews.
This sulfate-free shampoo is praised for its rich lather, which gently cleanses and preserves hair's natural oils. It restores softness, shine, and manageability, reducing breakage by 77% and leaving hair 12 times softer. Safe for all hair types, it also helps tame frizz and revive dullness.
Review topics: ["color","feels","packaging","issues","husband","hair","looks","scent","size","bottle","scalp","shipping","results","ingredients","oil","price","quality","amount","fragrance","shampoo","residue","volume","texture","conditioner","speed","style","weight","works","body","formula"].
"Combined with their conditioner, it leaves your hair smooth and with volume. Both are light and help keep your styles lasting longer."
— Milissa A. (5/5)
"Such a great shampoo. Leaves my hair squeaky clean!"
— Debra F. (5/5)
"Wanted to really love this shampoo; like the smell and initially thought it did a good job cleaning my hair. But even though my hair is fine, I have a ton of it and after a few washes, it felt like the shampoo wasn’t strong enough to really clean it thoroughly. I think I need to continue my search for a clean shampoo."
— Lynn G. (3/5)
"I love the shampoo and conditioner. Both leave my scalp feeling clean and I never get buildup. I also use the leave-in conditioner afterward and it acts like a styling cream for me. A little oil if I get the frizzier. The product is so popular, a building there stole my last order and I had to reorder through Ulta as Lolavie couldn't seem to get me a replacement for what was stolen."
— Jaclyn (5/5)
"My hair feels healthy and shiny."
— Teresa M. (5/5)
"Great lather, light sent, clean ingredients. This is a rare clean shampoo that I don't think requires a second wash to get the job done."
— Jill J. (5/5)
"The Restorative Shampoo is gentle on my 75 year old head. Thought this shampoo was thin but it creates a wonderul lather very quickly. My hair is drier than ever as I age but your Lightweight Hair Oil works great without adding too much oil. I only wish you sold your scalp brush by itself. Thanks Jen for making such a nice line of products."
— Norma S. (4/5)
"I liked the smell of this shampoo and felt like it cleaned my hair well"
— Dave (4/5)
"Shampoo leaves my hair fly away. Conditioner doesn't tangled my hair. I bought the glossy detangler and still tangled. Hair is soft but too soft no control. . Also bought Speed Dry I see no difference. GOOD PRODUCTS BUT NOT FOR MY HAIR. VERY EXPENSIVE."
— Barbara (2/5)
"Hair so soft - feeling stronger and less brittle"
— Hannah J. (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.