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"I've liked every product I've used from this brand. Subtle smell, feels clean, love it."
Friends of Credo sitewide sale
Details
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Friends of Credo Sitewide Sale
*Limited time only. Offer valid on qualifying online, in-store, and mobile app purchases made between October 18th, 2026, and October 25th, 2026, at 11:59 PM PDT. To receive 20% off your purchase online at CredoBeauty.com or through the Credo Beauty mobile app, add one or more items to your cart in a single transaction; the discount will be automatically applied at checkout. For in-store purchases, please see a store associate for details. Offer excludes gift cards. Offer is valid for U.S. residents on orders shipped within the U.S. through October 25th, 2026, at 11:59 PM PDT. This offer may not be combined with any other offers or promotions, redeemed for cash or credit, or applied to previous purchases. Credo Beauty reserves the right to cancel any order due to unauthorized, altered, or ineligible use of this offer and to modify or cancel this promotion at any time due to system error or other unforeseen issues. Offer subject to change without notice.
6am - 7pm PST
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Suitable for
All hair types
Why we stand behind it
This creamy, sulfate-free shampoo creates a rich, luxurious lather that gently cleanses while preserving your hair’s natural oils and moisture balance. Formulated with 96% naturally derived ingredients, it’s designed to restore softness, shine, and manageability—without stripping or drying out strands. When used with the Restorative Conditioner, it helps reduce breakage by 77% after just one wash and leaves hair 12x softer and smoother. Safe for all hair types, including color-treated hair, it also helps tame frizz and revive dullness from root to tip.
Claims
77% reduction in breakage after one use*
12x softer, smoother, more manageable hair*
96% naturally derived
Color safe
*lab-tested average result vs. chemically-processed untreated control after one use when used as a system with the Restorative Conditioner
Key ingredients
Longevity complex: A potent complex of niacinamide from avocados, panthenol from rice, biotin from peas, and caffeine from coffee designed to support hair health and combat breakage
Pea peptides: Plus essential minerals (like copper and zinc), and botanical extracts from lemon and ginger root nourish and hydrate
B-Pro3™ bond technology: Derived from chia seeds and clinically proven to prevent, protect and repair the look of hair aging and damage
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
Gluten Free
Paraben Free
Apply to wet hair and massage from root to tip. Rinse. For best results, follow with LolaVie Restorative Conditioner.
Our naturally-derived fragrance is herbal, citrus and woody. Top notes: Pink grapefruit, mandarin zest, orange, bergamot, lemon Middle notes: Green tea, lemongrass, floral Base notes: Woods, musk
Radical Fragrance transparency
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountWhile she is better known as an actress, producer and entrepreneur, Jennifer Aniston is also obsessed with medical journals, technological advances and the latest beauty and health innovations -- something most people don't know about her. Her vision for LolaVie is to combine the best of science and nature. With this brand, she wants to prove that you don’t have to sacrifice one for the other.
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