
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All hair types
Why we stand behind it
Born from Jennifer Aniston’s decades-long search for the perfect styling paste, this non-sticky, matte-finish formula delivers touchable texture and flexible hold, without stiffness, crunch, or buildup. Whether you're creating a sleek bun or adding piece-y definition to waves, its ideal tacky texture gives you full styling versatility. Made with 99% naturally derived ingredients, it also helps control frizz for up to 72 hours and is safe for all hair types, including color-treated strands. A true styling staple with salon-worthy performance and celebrity roots.
Claims
72-hour frizz protection*
99% naturally derived
Color safe
*lab-tested average result vs. untreated multi-ethnic frizzy hair
Key ingredients
Pomegranate sterols: Give you that perfectly imperfect style without the sticky situation
Hold complex: Blends B-Pro3™ bond technology, bamboo, birch, and sugar maple saps with kale, carrot, and lemon peptides for piece-y perfection
Superfruit conditioning complex: A luxe blend of coconut MCTs, amaranthus squalane, and açaí keeps strands hydrated and protected while you serve looks
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Gluten Free
Paraben Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Start by dispensing a nickel-sized amount of paste into hands. Activate by warming up the product between palms or fingertips and work through damp or dry hair to texturize and sculpt natural style.
Pro-tip
Warm between palms before applying for the smoothest distribution. Use a small amount on edges and baby hairs for precise control.
Full ingredient list
Fragrance
Our naturally-derived fragrance is herbal, citrus and woody. Top notes: Pink grapefruit, mandarin zest, orange, bergamot, lemon Middle notes: Green tea, lemongrass, floral Base notes: Woods, musk
Radical Fragrance transparency
Credo believes in your right-to-know.
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountLolaVie
While she is better known as an actress, producer and entrepreneur, Jennifer Aniston is also obsessed with medical journals, technological advances and the latest beauty and health innovations -- something most people don't know about her. Her vision for LolaVie is to combine the best of science and nature. With this brand, she wants to prove that you don’t have to sacrifice one for the other.
SHOP ALL LolaVie