Minori Inc.
Sheer Hydrating Lip Gloss
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types
Why we stand behind it
Minori was built around a simple idea: to be the makeup brand for people who don't wear makeup. Having tested more than four thousand beauty products prior to launching Minori, its founder set out to simplify an overwhelming category. The result is three universal shades, Cozy, Blossom, and Juneberry, designed to work across every skin tone and, most importantly, to look natural.
The formula is purposefully sheer, delivering a gentle wash of color for an effortless, natural look. It feels like a lightweight lip oil and is never sticky.
Fine shimmer is woven into the formula to catch light without looking heavy or metallic once applied, adding the appearance of fullness rather than opacity.
Key ingredients
Jojoba Seed Oil: Hydrates and mimics skin's natural oils for a smooth, conditioned feel.
Shea Butter: Softens and conditions for smoother-feeling lips.
Vitamin E (Tocopherol): Provides antioxidant support to help protect lips.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
Gluten Free
Alcohol Free
Non GMO
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
- Apply directly to lips using the doe-foot applicator, alone or over lipstick for added shine and dimension.
- Reapply throughout the day as needed.
Pro-tip
Layer over a favorite lip color to add shine and smooth fine lines.
Full ingredient list
Cozy and Blossom:
Bis-Diglyceryl Polyacyladipate-2, Diisostearyl Malate, Polyhydroxystearic Acid, Octyldodecanol, Microcrystalline Wax, Butyrospermum Parkii (Shea) Butter, Jojoba Esters, Disteardimonium Hectorite, Sorbitan Sesquioleate, Helianthus Annuus (Sunflower) Seed Wax, Mica, Propylene Carbonate, Agave Tequilana Leaf Extract, Ethylcellulose, Hydrogenated Dilinoleyl Alcohol, Isostearyl Alcohol, Flavor, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Synthetic Fluorphlogopite, Acacia Decurrens Flower Wax, Polyglycerin-3, Lecithin, Ethylhexyl Palmitate, Isopropyl Myristate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Tin Oxide, Tocopherol, Citral, Limonene, [+/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410)].
Juneberry: Bis-Diglyceryl Polyacyladipate-2, Diisostearyl Malate, Polyhydroxystearic Acid, Octyldodecanol, Microcrystalline Wax, Butyrospermum Parkii (Shea) Butter, Jojoba Esters, Disteardimonium Hectorite, Sorbitan Sesquioleate, Helianthus Annuus (Sunflower) Seed Wax, Propylene Carbonate, Agave Tequilana Leaf Extract, Ethylcellulose, Hydrogenated Dilinoleyl Alcohol, Isostearyl Alcohol, Flavor, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Acacia Decurrens Flower Wax, Polyglycerin-3, Lecithin, Calcium Sodium Borosilicate, Ethylhexyl Palmitate, Isopropyl Myristate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Synthetic Fluorphlogopite, Tin Oxide, Tocopherol, Citral, Limonene, [+/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850)].
Fragrance
Radical Fragrance transparency
Credo believes in your right-to-know.
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Minori Inc.
Minori takes its name from "Minimalist Origins," a philosophy that shows up in every product decision founder Anastasia Bezrukova makes. The restraint is intentional: fewer, better options, developed by design rather than by trend, born out of a rejection of the beauty industry's relentless overconsumption and the all-or-nothing pressure to become a beauty expert. Minori was built as the alternative: makeup for people who don't wear makeup, offering intuitive, multi-purpose essentials in a tightly curated range of universally flattering shades. The mission has stayed the same since day one, to make the beauty routine feel welcoming and uncomplicated, especially for those who never felt it was built for them.
SHOP ALL Minori Inc.
