Minori Inc.
Squalane + Hyaluronic Lip Serum
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types
Why we stand behind it
A deeply hydrating, non-sticky lip treatment that pairs active levels of hyaluronic acid and squalane with mango seed butter, shea butter, and evening primrose oil.
Designed for daily wear over color or on bare lips, it doubles as an overnight treatment for softer, more supple lips by morning. Applies like an oil and wears without tack, offering the comfort of a balm with the shine of a gloss.
100% Fragrance-free
Key ingredients
Hyaluronic acid: Attracts moisture to help smooth fine lines and plump lips.
Squalane: A lightweight, sugarcane-derived oil that mimics skin's natural lipids to reinforce softness.
Mango Seed Butter: Rich in fatty acids and antioxidants, it conditions and protects against dryness.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
Gluten Free
Fragrance Free
Alcohol Free
Soy Free
Non GMO
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
- Daytime Hydration:
Apply during the day in place of a traditional lip balm. The clear, glossy finish also works as a standalone lip gloss.
- Overnight Hydration:
Apply before bed and let the blend of hyaluronic acid, shea butter, and nourishing oils work overnight, leaving lips soft, plump, and smoother by morning.
Pro-tip
Pair it with a lip liner or use it over lipstick to add extra hydration to your lips.
Full ingredient list
Polybutene, Octyldodecanol, Caprylic/Capric Triglyceride, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Silica Dimethyl Silylate, Isostearyl Neopentanoate, Synthetic Beeswax, Butyrospermum Parkii (Shea) Butter, Mangifera Indica (Mango) Seed Butter, Squalane, Stearic Acid, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Caprylyl Glycol, Oenothera Biennis (Evening Primrose) Oil, Octyldodecyl Neopentanoate, Tocopherol, Sodium Hyaluronate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Hydrogenated Castor Oil, Neopentanoic Acid, [+/- May Contain/Peut Contenir: Red 30 Lake (CI 73360),Titanium Dioxide (CI 77891), Iron Oxides (CI 77492)].
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Minori Inc.
Minori takes its name from "Minimalist Origins," a philosophy that shows up in every product decision founder Anastasia Bezrukova makes. The restraint is intentional: fewer, better options, developed by design rather than by trend, born out of a rejection of the beauty industry's relentless overconsumption and the all-or-nothing pressure to become a beauty expert. Minori was built as the alternative: makeup for people who don't wear makeup, offering intuitive, multi-purpose essentials in a tightly curated range of universally flattering shades. The mission has stayed the same since day one, to make the beauty routine feel welcoming and uncomplicated, especially for those who never felt it was built for them.
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