RMS Beauty

Straight Up™ Volumizing Peptide Mascara

Standard Size: Black
Travel Size: Black
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Standard Size: Black
Travel Size: Black
All
All
All
All
All
All
All
All
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alias
bestseller RMS Beauty

Straight Up™ Volumizing Peptide Mascara

Straight Up™ Volumizing Peptide Mascara

$15
$15 $0.00

A smudge-free lifting and volumizing mascara.
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Straight Up™ Volumizing Peptide Mascara

Travel Size: Black
$15
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types.

Why we stand behind it

RMS Straight Up™ Volumizing Peptide Mascara is a long-wear, smudge-free and flake-free black mascara. Formulated with nourishing ingredients to help thicken and lengthen lashes, while peptides help to strengthen and redensify lashes.

Key ingredients

Peptide: Helps improve the strength and density of lashes, giving them a fuller and denser look.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

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Usage

For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats.

Full ingredient list
Straight Up™ Volumizing Peptide Mascara: Ingredients: water/aqua/eau || euphorbia cerifera (candelilla) wax/candelilla cera/cire de candelilla || butyrospermum parkii (shea) butter* || polyglyceryl-6 distearate || glycerin || dimer dilinoleyl dimer dilinoleate || copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba || polyglyceryl-10 myristate || cetyl alcohol || glyceryl caprylate || leuconostoc/radish root ferment filtrate || zea mays (corn) starch (non-gmo)* || butylene glycol || xanthan gum || arginine || phenethyl alcohol || portulaca grandiflora extract || camellia sinensis (white tea) leaf extract || glycoproteins || oligopeptide-2 || iron oxides (ci 77499)
Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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1 Product Recycled = 10 Credo Rewards Points

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Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

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RMS Beauty

A pioneer of the clean beauty movement, master makeup artist Rose-Marie Swift founded RMS in 2009 to clean up the industry and set a higher standard for beauty. Bold, authentic and unwavering in the quest for innovative clean ingredients that perform, RMS Beauty is well known today for its refined, well-edited cult favorites in both makeup and skincare that are effortless, multitasking, and skin-nourishing. Just ask the world’s top supermodels and a community of loyal followers who have worn RMS for over a decade, because when it comes to RMS, if you know… you know.

SHOP ALL RMS Beauty

Overall rating: 4.47635 / 5 from 2389 reviews.

AI Generated Review Summary

Straight Up™ Volumizing Peptide Mascara is praised for its smudge-free, long-wearing formula that enhances lash volume and length. Customers appreciate its smooth application, natural look, and nourishing ingredients that strengthen and redensify lashes without irritation.

Summary topics

  • Lash Volume (6%): It was observed by customers that the product provides great volume and is non-smudgeable.
  • Natural Look (12%): Customers keep praising the mascara for its natural look and long-wearing formula that lasts all day.
  • Smooth Application (4%): Customers expressed appreciation for the smooth and easy application of the mascara, which was mentioned multiple times in the reviews.
  • Lash Health (15%): Many customers loved how this mascara made their lashes look fuller, longer, and healthier than ever.

Review topics: [size, color, weight, issues, irritation, design, results, scent, skin, feels, texture, works, looks, ingredients, amount, price, eyes, formula, volume, difference, coverage, length, beauty, mascara, consistency, face, shade, lashes, lid, allergies].

Review highlights

  • "No clumps, no smudging, and it lengthens my lashes beautifully!" — Kirsten
  • "Great thick brush, deep black color, no clumping, no weird smell and no smudge marks." — Michele G.
  • "It is wonderful and looks lovely, my eyes look beautiful and safe from harmful ingredients." — Celia

Reviews

Great formula, great results.

"I absolutely love the dramatic results this mascara gives. Makes my lashes look so voluminous and so long. No smudging or flaking on my oily skin and last until I remove it after 12-16 hours of wear. I love the pine cone brush."

— KC (5/5)

Just what I need

"Amazing formula. I have MCAS which makes me sensative and I often react to mascara with burning and redness. I have not reacted to this mascara at all. I love how the formula sits on my lashes and my eyes look stunning. Its a little messy in the travel size tube but otherwise amazing."

— Stephanie (5/5)

Lovely mascara, great brush and doesn’t smudge

"I ordered the travel size. Brush is size, product is buildable, reaches even the shortest lashes easily and doesn’t smudge off during wear. I have sensitive eyes and am completely fine with this mascara. Would happily recommend!"

— Claudia A. (5/5)

Perfect mascara.

"This mascara does what the description says it does! I am usually. not a black mascara person, but this is not too harsh for me. I love that it looks natural and comes off easily."

— Kay G. (5/5)

The Worst I’ve Tried

"I might as well have been putting clear mascara on my lashes. No matter how many times I swiped the wand through my eye lashes, there was barely any product left behind. Absolutely not buildable at all. And the smell when I opened the tube was awful. It was such a strong chemical smell that a few minutes of wearing it gave me a headache. It’s not worth the hassle and shipping cost (which RMS does not cover) to return this junk. There are much better options at the drug store, and much more affordable, too."

— Kayla (1/5)

Clumpy

"I don’t love this mascara - not sure if it’s the tube or wand, but excess mascara comes out and gets on the exterior, etc. Messy and a lot of waste."

— Nicole L. (2/5)

Favorite Mascara!

"This mascara does everything it says it will! It adds both length and volume with out being clumpy. It doesn't flake or smudge yet comes off easily when removed. Almost every mascara smudges on me, if you have the same problem, give this one a try!"

— Kristi B. (5/5)

Love

"Im so pleased with this mascara. Goes on smooth with no clumping. Gives a natural look just enhanced."

— Trista (5/5)

Disappointed

"While I like the mascara wand and how it applies to my lashes, I do not like the formula. It doesn’t seem to wear well for me and I have fallout on my face as the day goes on. This is even without applying mascara to my lower lashes. I will not repurchase."

— Amanda B. (2/5)

Love it

"Great mascara. Doesn't clump too bad. Thickens my lashes nicely."

— Hannah R. (5/5)

Q&A