RMS Beauty
Straight Up™ Volumizing Peptide Mascara
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types.
Why we stand behind it
RMS Straight Up™ Volumizing Peptide Mascara is a long-wear, smudge-free and flake-free black mascara. Formulated with nourishing ingredients to help thicken and lengthen lashes, while peptides help to strengthen and redensify lashes.
Key ingredients
Peptide: Helps improve the strength and density of lashes, giving them a fuller and denser look.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreWhat is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats.
Full ingredient list
Click or tap an ingredient to learn more
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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RMS Beauty
A pioneer of the clean beauty movement, master makeup artist Rose-Marie Swift founded RMS in 2009 to clean up the industry and set a higher standard for beauty. Bold, authentic and unwavering in the quest for innovative clean ingredients that perform, RMS Beauty is well known today for its refined, well-edited cult favorites in both makeup and skincare that are effortless, multitasking, and skin-nourishing. Just ask the world’s top supermodels and a community of loyal followers who have worn RMS for over a decade, because when it comes to RMS, if you know… you know.
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