Great Retinol
"I cannot tolerate prescription level retinoids and this is a great alternative. I use it 3 times a. week and causes slight peeling but does not turn my skin red like tretinoin does. Great alternative for those with sensitive skin."
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The clean retinol gold standard. A high-performance renewal treatment powered by encapsulated, BHT-free slow-release Retinol, paired with two phyto-retinols, shelf-stable Vitamin C, and a clinically tested sirtuin activity complex, all suspended in a barrier-supporting Supercritical Chia Seed Oil base to visibly improve texture, clarity, firmness, and radiance.
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Suitable for
All skin types; night use only; not for during pregnancy or nursing
Why we stand behind it
The Straight A delivers retinol's proven clinical benefits through three distinct, complementary pathways — without the peeling, redness, and barrier disruption traditionally associated with retinoid use. Encapsulated retinol in phospholipid vesicles (BHT-free) releases gradually, reducing cellular disruption that causes irritation.
Bakuchiol, proven in randomized controlled trials (RCTs) to match retinol's anti-aging gene expression and activate the same collagen and elastin pathways, brings complementary efficacy without inflammatory side effects. Moth Bean Extract supports cell turnover from a further enzymatic pathway.
A clinically tested sirtuin activity complex enhances cellular communication and supports skin cell longevity — incorporated into this formula years before sirtuins entered mainstream skincare. The formula is carried in Supercritical Chia Seed Oil, Rosehip Seed Oil, and Buriti Oil — barrier-building lipids that actively counteract retinol's tendency to compromise the skin's protective layer.
Retinol is the gold standard in anti-aging skincare due to its clinically proven ability to stimulate collagen production, reduce wrinkles, and improve skin texture. The strongest clinical evidence includes Kenvue's 2024 study of 471 participants demonstrating significant improvement in all photoaging signs within 4-12 weeks, plus decades of peer-reviewed research confirming retinol increases epidermal thickness and collagen synthesis.
Key ingredients
Encapsulated Retinol (BHT-free, phospholipid slow-release): For all skin types including sensitive
Bakuchiol and Moth Bean Extract: Clinically-proven ingredienst created to increase cell turnover
Sirtuin Activity Complex (Saccharomyces/Podophyllum Peltatum Ferment Filtrate)
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Apply at night after cleansing. Use 1–2 pumps across face and neck. Follow with moisturizer if needed. Always use broad-spectrum SPF daily.
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountMaya Chia skin care products are made from the highest quality ingredients from around the world, responsibly sourced, and gentle and effective. Maya Chia uses a revolutionary supercritical extraction method expressly created to ensure purity, stability, and maximum potency of the oil nutrients. The oil is lightweight and rapidly absorbs into the skin. Recommended for all skin types, even the most sensitive.
SHOP ALL Maya ChiaOverall rating: 4.870036 / 5 from 277 reviews.
The Straight A Advanced Gentle Retinol Serum is praised for its ability to make skin look radiant and reduce fine lines. Customers appreciate its gentle formulation, which is suitable for all skin types and does not cause irritation. The serum is also noted for its hydrating and nourishing properties, leaving skin soft and smooth.
Review topics: [feels, skin, results, scent, looks, texture, irritation, price, oil, improvement, pores, serum, glow, spots, face, retinol, ingredients, size, redness, lines, alternative, reduction, bumps, difference, appearance, fragrance, consistency, use, absorbs, breakouts].
"I cannot tolerate prescription level retinoids and this is a great alternative. I use it 3 times a. week and causes slight peeling but does not turn my skin red like tretinoin does. Great alternative for those with sensitive skin."
— Brooke E. (5/5)
"I have been using this product for 6 years & love it! I have my mother, sister, & several friends hooked on it! I highly recommend it for aging skin. It is even gentle enough for sensitive skin. Not the greatest pic but, does capture my 52 year old skin without any make-up."
— Anya B. (5/5)
"Absolutely loved using this. Made my skin glowy and bouncy. I also use tretinoin. So I cycled with this one. I think if I wasn’t already on tretinoin, I would repurchase for sure. But if your skin doesn’t tolerate retinoids well, you will love this one."
— Julie G. (5/5)
"Super gently and my skin feels smoother and brighter!"
— Kendra K. (5/5)
"This is the only retinol my skin can handle it’s pricey but 100% worth it I had no adverse reaction at all"
— Rena (5/5)
"Wow! I am very picky! I was using TB for several years and thought it was really good and did help my skin to a point. When I tried this I was blown away! I haven't even used 1 whole bottle and has done more for my skin than all the years I used TB. I love TB is ewg certified clean. Not sure that this particular product is because when I tried to pull it up it didn't say. I do love it is a clean brand! This is hands down the best of the best! I want to try some of their other products for sure! Please don't stop making this!"
— Charlie (5/5)
"Love the texture waiting to see results"
— Jane M. (5/5)
"Gentle, but I feel this is the right dose of Vitamin A for me."
— zoe W. (5/5)
"I was inspired by others' reviews to try this serum as Retin A has become too harsh for me lately. While it's too early to tell, I am do have hope that this serum will prove beneficial."
— Lisa C. (5/5)
"I’ve tried to replace this product so many times but my face likes it too much. Retinol has always been too harsh for me, but this product is perfectly balanced. I’ve used it for 5 years now and it will always stay in my rotation."
— katie e. (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
The Straight A delivers retinol's proven clinical benefits through three distinct, complementary pathways — without the peeling, redness, and barrier disruption traditionally associated with retinoid use. Encapsulated retinol in phospholipid vesicles (BHT-free) releases gradually, reducing cellular disruption that causes irritation. <br><br>
Bakuchiol, proven in randomized controlled trials (RCTs) to match retinol's anti-aging gene expression and activate the same collagen and elastin pathways, brings complementary efficacy without inflammatory side effects. Moth Bean Extract supports cell turnover from a further enzymatic pathway. <br><br>
A clinically tested sirtuin activity complex enhances cellular communication and supports skin cell longevity — incorporated into this formula years before sirtuins entered mainstream skincare. The formula is carried in Supercritical Chia Seed Oil, Rosehip Seed Oil, and Buriti Oil — barrier-building lipids that actively counteract retinol's tendency to compromise the skin's protective layer.<br><br>
Retinol is the gold standard in anti-aging skincare due to its clinically proven ability to stimulate collagen production, reduce wrinkles, and improve skin texture. The strongest clinical evidence includes Kenvue's 2024 study of 471 participants demonstrating significant improvement in all photoaging signs within 4-12 weeks, plus decades of peer-reviewed research confirming retinol increases epidermal thickness and collagen synthesis.