
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types: dry, mature sensitive, combination, and normal skin
Why we stand behind it
Clinical Results:
In instrumental studies:
- Clinically proven to last for up to 24 hours
- Waterproof, sweatproof + humidity-proof
In a consumer perception study of 50 people, immediately after use:
- 100% said it applies comfortably to lash line + waterline
- 98% said it’s blendable + easy to control
Key ingredients
Omega Fatty Acids: Moisturizing emollients help support comfortable wear on delicate skin
Avocado Oil-Coated Pigments: Pigments wrapped in avocado oil combine bold color with buttery glide
Color Lock Film Formers: Flexible film-forming ingredients lock in long-lasting + waterproof wear
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Fragrance Free
Alcohol Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
- Sharpen the tip with the Dual Precision Sharpener (sold separately), then glide along the lash line or waterline.
- For a soft, diffused effect, blend with a small eye brush. Work on one eye at a time—the formula sets quickly.
- To create a soft wing, use an angled liner brush to pull color out.
Full ingredient list
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountIlia
Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.
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